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    Chapter 5 D: A. 1. Decisions in Sales Promotion

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    Rica Mikaela Cruz
    The document discusses advertising and promotion strategies for businesses. It covers determining the company image and market area, deciding what and where to promote, budgeting for advertising, and using different media like newspapers, radio, television and flyers. It also discusses writing effective advertisements by making them easy to recognize, expressing benefits and using space well. Personal selling and reasons for lack of purchases are also mentioned. The next section discusses financial aspects like cash flow, capital management, and obtaining and utilizing capital properly. It outlines analyzing business performance and financial position through ratios and funds flow statements.

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    Chapter 5 D: A. 1. Decisions in Sales Promotion

    Uploaded by

    Rica Mikaela Cruz
    15 views6 pages
    The document discusses advertising and promotion strategies for businesses. It covers determining the company image and market area, deciding what and where to promote, budgeting for advertising, and using different media like newspapers, radio, television and flyers. It also discusses writing effective advertisements by making them easy to recognize, expressing benefits and using space well. Personal selling and reasons for lack of purchases are also mentioned. The next section discusses financial aspects like cash flow, capital management, and obtaining and utilizing capital properly. It outlines analyzing business performance and financial position through ratios and funds flow statements.

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    The document discusses advertising and promotion strategies for businesses. It covers determining the company image and market area, deciding what and where to promote, budgeting for advertising, and using different media like newspapers, radio, television and flyers. It also discusses writing effective advertisements by making them easy to recognize, expressing benefits and using space well. Personal selling and reasons for lack of purchases are also mentioned. The next section discusses financial aspects like cash flow, capital management, and obtaining and utilizing capital properly. It outlines analyzing business performance and financial position through ratios and funds flow statements.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    15 views6 pages

    Chapter 5 D: A. 1. Decisions in Sales Promotion

    Uploaded by

    Rica Mikaela Cruz
    The document discusses advertising and promotion strategies for businesses. It covers determining the company image and market area, deciding what and where to promote, budgeting for advertising, and using different media like newspapers, radio, television and flyers. It also discusses writing effective advertisements by making them easy to recognize, expressing benefits and using space well. Personal selling and reasons for lack of purchases are also mentioned. The next section discusses financial aspects like cash flow, capital management, and obtaining and utilizing capital properly. It outlines analyzing business performance and financial position through ratios and funds flow statements.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 6

    Chapter 5 D:

    Advertising and Promotion

    A. 1.
    1.
    2.
    3.

    Chapter 5 D:
    Advertising and Promotion

    A. 2
    4. Decide where to promote
    5. Decide when to promote
    6. Decide how much to spend

    Chapter 5 D:
    Advertising and Promotion

    Chapter 5 D:
    Advertising and Promotion

    Decisions in Sales Promotion


    Determine the policy on your image
    Determine your market area
    Decide what to promote

    B. Functions of Advertising
    1.Selecting advertising media
    1.1Newspapers
    1.2Radio and Television
    1.3Flyers and Leaflets
    1.4Direct Mail
    1.5Handling your own advertising or
    Using outside help
    B. Functions of Advertising
    1.Selecting advertising media
    1.1Newspapers
    1.2Radio and Television
    1.3Flyers and Leaflets
    1.4Direct Mail
    1.5Handling your own advertising or
    Using outside help

    Chapter 5 D:
    Advertising and Promotion

    C. 1.
    1.
    2.
    3.

    Writing a good advertisement


    Make it easy to recognize
    Use a dominant element
    Express a benefit

    Chapter 5 D:
    Advertising and Promotion

    C. 2
    4. Make use of white space
    5. Make sure the copy is complete
    6. Practice on other advertisements

    Chapter 5 D:
    Advertising and Promotion

    Chapter 5 D:
    Advertising and Promotion

    Chapter 5 D:
    Advertising and Promotion

    Chapter 6: Financial and Financing Aspects

    D. Budgeting for advertising

    E. Personal selling

    F. Why people do not buy?

    A. What is cash flow?

    6 A: Capital Management

    Chapter 6: Financial and Financing Aspects

    B. The five steps of cash flow planning

    6 A: Capital Management

    C. Definitions of financial terms:


    1. Capital

    Chapter 6: Financial and Financing Aspects

    2. Types of capital
    Sources of capital

    6 A: Capital Management

    Chapter 6: Financial and Financing Aspects

    D. Problems in Obtaining and Managing


    Capital

    6 A: Capital Management

    E. How to Utilize Capital Properly


    Chapter 6: Financial and Financing Aspects
    6 A: Capital Management

    Chapter 6: C

    A. Financial Ratio Analysis


    1. Profitability Ratio

    A. 2. Liquidity Ratio
    Chapter 6: C

    Chapter 6: C

    A. 3. Efficiency Ratio

    Chapter 6: C

    Chapter 6: C

    A. 4. Financial Structure Ratio

    B. Business Performance Analysis


    1. Analyzing return on Assets

    B. 2. Analyzing the Ownership Ratio


    Chapter 6: C

    Chapter 6: C

    Chapter 6: C

    C. Analyzing Changes in Financial Position


    1. Setting-up the worksheet

    C. 2. Procedures

    Chapter 6: C

    c. 3. Using the Funds Flow Statement

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