MARKETING PLAN SPORTS MANAGEMENT

(3 pages)
I. SPORT, ACTIVITY, EVENT, PIECE(s) of equipment:
II. LEVEL:
III. SEASON(s):
IV. Target Market:
Market research
Market share
Club objectives & business strategy
Club bylaws
What is the need for this club/team, event, sport, or piece(s) of
equipment?
Competitors?
How does your club/team, event, sport, or piece(s) of equipment compare
with others on the market
What makes these different?
Demographics what age group and gender will be attracted to this?
Potential sponsors?
Image of club, event, sport, equipment?
V. Five Ps of Marketing

Product
People
Price
Promotion advertising, public relations, direct marketing; web presence
Place

VI. Membership database if needed

Registration
VII. Geographic area specific to what state, locale?
VIII. Funding plan budget

Sources of revenue + capitol