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Casestudy Rin
Casestudy Rin
Casestudy Rin
RIN in Pakistan
Solid, blue NSD bar introduced by Levers in
1984
130 grams bar introduced first, priced at Rs
2.95
3.5
2.95
3
3.15
2.65
2.5
2.15
1.5
1
0.5
0
Apr '84
Dec '84
Mar '85
Jul '85
Result:
Sales crossed 1000 tonnes mark for the first time in 1987 with the introduction
of these strategies