MFA

Holiday 2015
Media Strategy

The Museum of Fine Arts, Boston (MFA) will again have special events and programs for visitors to enjoy the
holiday season, as well as a number of wonderful and unique gifts available in its shops (onsite and online).


KEY MESSAGES
Experience & Celebrate
o Diwali at the Museum of Fine Arts, Boston (Wednesday, November 4)
o Hanukkah at the Museum of Fine Arts, Boston (Wednesday, December 9) kick off of 8 Nights, 8
Windows (Presented in partnership with New Center Now and CJP. Support Provided by The
Consulate General of Israel to New England)
See the MFAs incredible Judaica Collection in 2013 the Museum received a
transformational gift spanning three centuries of Jewish decorative arts
o Lunar New Year at the Museum of Fine Arts, Boston (Saturday, February 6)
o Nowruz at the Museum of Fine Arts, Boston (Saturday, March 19)
o An MFA Holiday Concert with the NEC Gospel Choir (Friday, December 18 and Saturday, December
19)
o Holiday Vacation Week at the MFA (Saturday, December 26 Thursday, December 31) making winter
art (free activities, guides, and games for the whole family)
o The Museum is always beautifully decorated and is a special place to visit with family and friends
during the holiday season

Give:
o Unique holiday gifts from the MFA Shop for all art lovers
o The Gift of Membership An MFA membership will bring creative inspiration throughout the next
year, great time to become a Museum member (Made in the Americas, on view through February 15;
Crafted on view through January 10; Class Distinctions, on view through January 18)
o MFA Publications
Common Wealth: Art by African Americans in the Museum of Fine Arts, Boston
The Priest, the Price, and the Pasha: The Life and Afterlife of an Ancient Egyptian Sculpture
Childe Hassam: At Dusk: Boston Common at Twilight
Made in the Americas: The New World Discovers Asia
Crafted: Objects in Flux
Class Distinctions: Dutch Painting in the Age of Rembrandt and Vermeer

SPOKESPERSON/GOALS
Karen Frascona, Director of PR
Get various MFA events into calendar listings
Secure MFA Shop items in gift guides
Have new MFA publications/catalogues included in end of year book round-ups

TOP TARGETS
Gifts/Gift Guides
Local
BostInno Marian White
Boston Common Jessica Bowne
Boston Globe Hayley Kaufman, Jill Radsken
Boston Globe magazine Veronica Chao, Francis Storrs
Boston Herald Erica Corsano
Boston Magazine Yiqing Shao, Olga Khvan
Dig Boston Spencer Shannon
Freelance Marni Katz (Boston Globe Magazine/Boston Magazine)
Improper Bostonian Jacqueline Houton, Alix Childs

National
Architectural Digest Hannah Martin
Elle Dcor Sabine Rothman
Harpers BAZAAR Charlotte Cowles
New York Times TBD
T magazine TBD
Town & Country Stellene Volandes
Wall Street Journal (Off Duty) Dale Hrabi, Kelly Guerotto

Publications
Economist Fiammetta Rocco
New York Review of Books Catherine Tice, Michael Shae (freelancer may cover Class Distinctions)
New York Times Holland Cotter, Roberta Smith, Randy Kennedy, Ken Johnson, Eve Kahn
Philadelphia Inquirer Mike Schaffer, Frank Wilson (freelance)
Wall Street Journal Eric Gibson, Jonathan Lopez (reviewing Class Distinctions)

Events (tailor events to specific outlets as needed)
Local
BostInno Marian White
Boston Common Jessica Bowne
Boston Globe Steve Smith, Eryn Carlson
Boston Globe Magazine Veronica Chao, Francis Storrs
Boston.com Emily Wright, Kelsey Luing, Milva DiDomizio
Bostonguide.com (Panorama) Scott Roberto
Boston Herald Erica Corsano
Boston Magazine Yiqing Shao, Olga Khvan
BDC Wire Perry Eaton
Brookline TAB Erin Clossey
Improper Bostonian Meghan Kavanaugh, Sarah Hagman
eJewish Philanthropy editorial
Jewish Advocate Michael Whalen
JewishBoston.com editorial
Jewish Journal - editorial
Newton TAB Emily Costello

University
Bentley Vanguard
Berkeley Beacon (Emerson)
Berklee Groove
Brown Daily Herald
BU Today
BUTV
Daily Free Press (BU)
The Hub (Emmanuel)
Harvard Crimson
Heights (BC)
Huntington News (NU)
The Justice (Brandeis)
MIT Tech
The Penguin (NEC)
Simmons Voice
Suffolk Journal
Tufts Daily
The Mass Media (UMass)
Wellesley News
Yale Daily News

KEY DATES
Wednesday, November 4: Diwali at the Museum of Fine Arts, Boston programs 6-9:45 pm

Wednesday, November 11 Sunday, November 15: Indian Diwali

Wednesday, December 9: Hanukkah at the Museum of Fine Arts, Boston programs 6 9:45 pm

Sunday, December 6 Monday, December 14: Hanukkah

Saturday, December 26 Thursday, Dec 31: Holiday Vacation Week programs 10 am 4 pm
Theme: TBD

Friday, December 25: Christmas Day (Museum closed)

Saturday, February 6: Lunar New Year Celebration at the Museum of Fine Arts, Boston

Monday, February 8: Lunar New Year

Saturday, March 19: Nowruz: Persian New Year Celebration

Monday, March 21: Nowruz