II MASTERS OF INNOVATION AND TOURISM MARKETING

MESSAGE
FROM THE DIRECTOR
I would like to welcome you to the Second Edition of the Masters in Innovation
and Tourism Marketing 2015-16
Tourism represents a third of the value of world trade. It is the sector that generates the most jobs and is a powerful
engine of entrepreneurship and infrastructure. Over 1 billion of tourists travelled around the world, and the UNWTO
estimates that this figure will rise up to 1.8 billion in the year 2030.
At UCAM, we know that quality, competitive intelligence, personalised marketing, innovation in processes and
products and the creation of intangible assets are the paradigms on which rests the future of tourism.
As the Director of Master, I would like to welcome you, and wish you not just to enjoy your stay but also, to acquire all
the skills and competences necessary to become highly qualified professionals.

MASTERS PRESENTATION
A. Academic and personal tutors

Margarita Capdepn Fras (mcapdepon@ucam.edu)

Francisco J. Noguera (fjnoguera@ucam.edu)

B. Welcome day

Tuesday, 3rd of November 2015

We recommend to all students from abroad to try to be here at least one week before to deal with accommodation
and other academic issues.

C. Lessons

Will start on Wednesday, 4th of November.

Will normally take place from Monday to Thursday (4 hours a day).

D. Seminars, visits, activities, etc.

At every module there will be a minimum of two compulsory events (seminars, visits, activities, etc).

Except on Module 2, that is programmed to visit FITUR. (2nd Biggest Tourism Fair of the World at IFEMA, Madrid)

E. Ocial Calendar

Ocial Calendar from the Academic Year 2015-16 is on next page.