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    The document outlines an assessment taxonomy table for a market research module in a competency-based MBA program. The table maps Bloom's taxonomy of learning objectives to verbs, objectives, and activities. It shows that students will complete a series of activities to apply market research skills, including developing a survey, analyzing and summarizing results, and presenting strategic recommendations to stakeholders. The activities integrate tools like Google Docs, Sheets, and Hangouts and are assessed using rubrics to measure mastery of learning objectives.

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    The document outlines an assessment taxonomy table for a market research module in a competency-based MBA program. The table maps Bloom's taxonomy of learning objectives to verbs, objectives, and activities. It shows that students will complete a series of activities to apply market research skills, including developing a survey, analyzing and summarizing results, and presenting strategic recommendations to stakeholders. The activities integrate tools like Google Docs, Sheets, and Hangouts and are assessed using rubrics to measure mastery of learning objectives.

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    © All Rights Reserved
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    61 views1 page

    Assessment Taxonomy

    Uploaded by

    api-288836136
    The document outlines an assessment taxonomy table for a market research module in a competency-based MBA program. The table maps Bloom's taxonomy of learning objectives to verbs, objectives, and activities. It shows that students will complete a series of activities to apply market research skills, including developing a survey, analyzing and summarizing results, and presenting strategic recommendations to stakeholders. The activities integrate tools like Google Docs, Sheets, and Hangouts and are assessed using rubrics to measure mastery of learning objectives.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    of 1

    Assessment Taxonomy Table

    MyexemplarcourseforthefinalisthemarketresearchmoduleofacompetencybasedMBAprogram.

    Bloom categories/
    Revised Taxonomy
    Knowledge
    /Remembering
    (recall,list,define,
    identify,collect,label)

    Learning
    objective
    verbs
    collect
    identify

    Comprehension/Unde
    rstanding
    (summarize,describe
    interpret,predict,
    discuss)

    discuss
    summarize

    Application/Applying
    (apply,demonstrate,
    illustrate,classify,
    experiment,discover)

    demonstrate
    illustrate

    Analysis/Analyzing
    (analyze,classify,
    connect,explain,infer)

    analyze
    classify

    Evaluation/Evaluating
    (assess,recommend,
    convince,compare,
    conclude,summarize)

    summarize
    recommend

    Synthesis/Creating
    integrate
    (combine,integrate,plan, formulate
    create,design,formulate)

    Objective/Activity
    Studentswilldemonstratetheabilityto
    collect
    targetedmarketfeedbackby
    developingamarketresearchsurveyusing
    googledocsandformsto
    identify
    market
    needs,withatleast80%achievementof
    therubriccriterion.

    Studentswill
    discuss
    therawdatacollected 2
    fromthesurveywithpeersinthediscussion
    boardforumand,asagroup,will
    collaboratively
    summarize
    initialresults
    intoa1pagememousinggmail,witha
    pass/failscoreaccordingtotherubric
    criterion.
    Studentswill
    demonstrate
    their
    3
    understandingofinitialresultsby
    participatingina15minuteQ+Asession
    ongooglehangoutswithmockstakeholders,
    and
    illustrate
    keyfindingsbydeveloping
    anexecutivesummaryingoogledocswith
    atleastanmeetsexpectationsscore
    accordingtotherubric.
    Studentswill
    analyze
    primaryresearch
    4
    resultsusinggooglesheetsandaddonsas
    neededand
    classify
    findingsintotables,
    charts,andgraphs,with95%mathematical
    accuracy.
    Studentswill
    summarize
    findingsanddraw 5
    conclusions
    basedonanalysisoftheraw
    data,andpresentthisinformationinafinal
    reportusingslides,with90%orbetter
    masteryofallrubriccriterion.

    Studentswill
    integrate
    primarymarket
    researchresultswithsecondaryresearch
    fromoutsidesources,
    formulate
    strategic
    nextsteps,anddelivertoagroupofmock
    stakeholdersinavirtualstrategysession,
    witha90%orbetteraccordingtotherubric
    criterion.

    Week #

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