An Assignment on

Identification of Ideas
Rathinder Nath
(08MBMA49)
IDEA - I
A restaurant catering the needs of both vegetarian &
non vegetarian customers at same place with hygiene
taking into consideration
Reason
Customer Route
 A strict vegetarian goes to a veg restaurant even if his group
members ask him to join them because he doesn’t have faith
in the restaurant.
 Hygine and health issues are the most considerable factors
for eating out in choosing a restaurant.
Market Scenario
The market is booming and is in progression.

Changes
Increase in disposable income
Both partners are working
Bachelors
Increase in tourism and hospitality industry.

Source
Problem faced by us when outing in a group of veg and non veg friends
Hygiene and cleanliness preferred for selection of restaurant
No three star facility restaurant available in A&N Islands with an exception of 3
& 4 star hotels
No place to spend weekend hence DJ facility to be provided with restaurant and
bar
IDEA-2
A multiplex theatre for Hindi and regional films.
Reason
Customer Route
 A dissatisfaction among people habituated to watch movies in
theatre
 All theatre sold or converted to go downs
Changes
 Increase in disposable income
 Change in lifestyle of people
Source
 No theatre in A&N Islands
 Change in lifestyle and preferences of people
IDEA-3
Providing vegetables and other food ingredients at low
cost
Reason
Customer Route
A dissatisfaction among people for paying at 100-500 %
more than mainland India
Market Route
Change in market by directly purchasing from farmers on
profit sharing basis and directly selling to customers
Market Scenario
A scope in the gap between the high price of food
ingredients and compulsion in purchasing at high
price due to lobbying of vendors and merchants
Source
High pricing
Dissatisfaction among people
To dissolve the lobbying of vendors and
merchants.