PRSSA News

Public Relations Student

Society of America
April 2014
Volume 1, Issue 1

New Board for the 20142015 School Year

For the past few years,
Delaware States PRSSA
chapter has had
continuous board
members from year to
year but this upcoming
school year will be
different. At the end of
this school year, all
board members will be
stepping down so that
members will have a
shot at these positions.
Donnice Peterson,
current president of the
chapter, told the
organization at the
beginning of the Spring
semester everyone
would be stepping
down in order to give

Inside this issue:

Mass Comm
on Top, but
Still at the
Bottom

PRSSA Twitter
Chat

Building Your
Brand

The
Importance of
PRSSA
President
Spotlight

3
4

Mass Comm On Top, but Still at the

Many Mass
Communications
I feel like we (mass
comm. Students) are
being neglected. We
have so much
significance at this
school but not enough
recognition.

students feel as though

they are not getting the
love they deserve from
their university.
Delaware State is
building an Optical
Center, and already has
a science center that
holds the biggest and
most state-of-the-art
classrooms on campus.
Mass Communications

PRSSA Twitter Chat

The PRSSA national
twitter account has
found a fun innovative
way to interact with
PRSSA members from
over the nation and give
them tips in furthering
their career.

Aside from keeping

followers updated with
daily tips, the account
hosts a twitter chat for
chapter members each
month with a different
topic. These chats help

Screenshot from
#PRSSAtwitterchat March 25,
Planning Your Chapters Success

Building Your Brand

Tuesday, February 25th,

Kandia Johnson came to

Delaware State
University to speak
with students on
building a brand.
Kandia is an alumni of
the university and is
now a brand builder
with over 10 years of
experience. She has
managed
communications for
political campaigns, is a
lifestyle writer for Black
Enterprise, and has her

The Importance of PRSSA

PRSSA gives the
experience necessary
to prepare people for
whatever they want to
be.

Students do not realize

they need experience to
get a job in the public
relations field until it is
too late. The classroom
is great for teaching the
basics of the field, and
letting students know
what it is all about but
there is no hands-on
experience here.
This is where PRSSA
comes in. PRSSA gives
3

President Spotlight
PRSSA Delaware State
Chapter
1200 N DuPont Hwy
Dover, DE 19901

Cmking12@students.desu.
edu
http://www.desu.edu/prssa

Delaware State
University Public
Relations Student
Society of America
Executive Board 20132014
President- Donnice
Peterson
Vice President- Lonjae
Williams
Recording SecretaryDanasha Wise
Treasurer- Ayana
Williams
Social Media ManagerIshaya Cale

Donnice Peterson is a 20 year old junior from Queens, New York majoring in
Mass Communications with a focus on Public Relations and Advertising.
Determined to hone her public relation skills She currently serves as the
President of the Public Relations Student Society of America, She is the PR
Manager for WDSU Radio, as well as the Vice President of Public Relations for
Toastmasters International. She believes in taking advantage of all
opportunities allotted to her so that she can be most marketable after
graduation. She is the founder of Core 4 PR where she represents bloggers and
fashion designers. In addition to her PR experience she is a dedicated member
of the Future Leaders in Progress, a Big Sister of the Big Sister Little Sister
Program as well as a mentor with Best Buddies. She is a passionate about
being a resource for students that will follow her footsteps, hence why she
aspires to start a non-profit organization. "Lead by the Spirit that will serve as a
bridge for students transitioning from their senior year in high school into their
freshman year in college. She lives by the scripture "God does not give us the
spirit of Fear but power love and a sound mind" and each day she lives her life
fearlessly and wonderfully made.