Audience Profile

FOR MY MUSIC MAGAZINE

Aim of this magazine:

The aim of my magazine is to inform my target market

specific events happening in a certain genre of music.

about

The layout of the magazine will need to be eye catching and

persuasive to stand out against other well established competitors
like Q, MOJO, Billboard.

Including exclusive interviews, reviews, stories, prizes and special

offers this will help draw my audience in as they may potentially
receive something in return for being a loyal customer and this will
maximise sales.

Target Market: Psychographics

Gender:

Aimed at both males 40% and

females 40%
Age: 16-20 35%
Genre: Pop / R&B Soul both at 30%

What my audience like about

magazines:

My target audience currently enjoy reading these music

magazines.

Their favoured colour themes: Natural 30%, links to genre

of magazine and seasonal theme 25%

Preferred features: up & coming artists 25%, recent releases

20% & news and reviews 15%

Selling point: particular band featured 40%, freebies 25%

What they would like to see more off in magazines: album

reviews 40%, new music 30% & concert reviews 25%

Where my market purchase the

magazine?
What my audience

spends on music
magazines per month:
Approx 4.50 & 5 35%
Supermarket / WHSmith
- 30%
Newsagents 25%
Music store 15%

Festivals my audience have attended:

70% of people
have attended a
gig / festival in the
last year.

Radio

1s Big weekend

Latitude
Isle

festival

of white

Hyde

park

How my audience access music

Percentages:
Follow top 40 - 55%
Mobile - 30%
Radio - 25%
Online 20%
Download 85%
Cds 45%