2.

0 STRATEGI
PEMASARAN

HABIB

STP ANALISIS

VISI SYARIKAT HABIB

Menjadi tukang emas yang paling berjaya bertaraf dunia

MISI SYARIKAT HABIB

Memastikan pengeluaran barang kemas berjalan dengan
lancar dan tepat pada masanya.

Mempelbagaikan rekaan mengikut tren terkini pelanggan.

Mengeratkan kerjasama diantara pengeluar diluar negara dan

syarikat.
Mengkaji peluang pasaran barangan syarikat berbanding
persaing di serata Malaysia.
Memupuk semangat berpasukan dan memperkukuhkan
hubungan antara pekerja dan pelanggan.

OBJEKTIF PEMASARAN
To become in the lead in jewellery ventures and the
most successful manufacturing jeweler of world- class
standing

To be the number one jeweler either in domestic or

international markets

To penetrate Queen market and thus slowly capture

New York City People with our product

OBJEKTIF KEWANGAN

To gain 3% increase in market shareby 31st Dec

2014

To reshape consumer perception of the brand

To be at least in par with other competitors

CAMPURAN PEMASARAN
Produk
-Jewellery will be based on white
gold, pearls and colored gems
that suit to their taste and
preferences

- R&D to improve the design and to be

mathcing with the dress by the designer

Harga

- Prestige pricing , to reflect

the superiority of our products
- Different quality and cost
- Reasonable and affordable
rate

Promosi
-Occasion such as wedding and
special days
-Special days are like mothers
day, valentine days and teachers
day
-Product to be advertised in the
Queens magazine such as The
Cut that view the latest fashion
trends
- Join the exhibition organized by
some parties in the Queens itself
and New York City areas to make
the product well- Known

Tempat

- service in advertising and

promotion; strategy to
promote the brands or
products
- Customer service will help
in increase in the market
penetration and achieved the
profitability