Unaided Women & their lifestyle

Assemble all
at one placeNGO to
produce
valuable
products

Skilled in
various
handcrafted
and
handmade
products

Create an
ecosystem where
they live happily
with women
empowerment and
engagement
practices

Work day
and night to
make the
products as
rich as elites

Make them Self

Sustainable and self
reliable with valuable
products on other side

5 people try hard

to make these
products
available to the
customer
segment

Work & Run

harder to collect
the finance
generated from
products, govt.
Platforms,
private houses
etc.

Work out on
different
platforms,
media,
connections

Before taking a
single step they
think about
making these
women self
sustainable

From NO-Where to EVERY Where

Creating a sustainable marketing plan that survive the decades...

Making the product positioned in a way it caters to the segment who values
handicrafts and handmade.
Profiting the organisation financially plus socially which would create an
environment of surplus in every move and go.

SWOT and PESTEL

Analysis to support
The Marketing
Strategy and Plan
Text....with examples

Positioning

Targeting

Segmentatio
n

Marketing Plan and strategy goes hand in hand with the perfect
blend of product positioning and marketing in a way it target the
segmented customer!
This business model would
provide
proper professional
training
and
Through
media
Plan
of Action
development by the experts of the fields from timecampaigns,
to time
pamphlets,
Social Cause &
NGOs social
worker
Product Awareness
trainings,
concern
seminars.
awareness
Market Acquaintance
Market
and
market
National and
introspection,
International market
Promoting
analysis
and vendor analysis
Ecommerce & vendor
tie ups
Local, national &
international brick &
mortar tie ups
Successive MBOs,
EBOs, Supermarkets
tie ups
Celebrity Social
Endorsement

Social Media and

Electronic Promotion
Magazines,
Newspaper and Events
Promotion

Bridging the
GAP through
corporate
business
connections
Promoting
the
handicrafts
products on
the global
platform

place
of work
Through
business
houses, social
platforms,
government
policies,
corporate
Through
concerns&
celebrity
cause
ambassadors,
social media &
other social
platforms,
personal &
member
engagements