© 023.888.0123 (HN) - 0129.233.3555 (TP HCM) Like Follow Dang nhap Bang ky VN|IEEXPRESS Béo théng Vit nhidu ngui xem nhét 5 bi quyét ban hang thanh céng trén Facebook Theo chuyén gia eMarketing - Nguyén Phan Anh, Facebook hién la nén tang ban hang va quang céo hang dau tai Viet Nam, Ngwoi ban hang can sir dung higu qua céng cu nay dé tang doanh sé, Tai Viet Nam, trong khoding 5 nam tré lai day, Facebook ngay cang phat trién manh trong khi cac nén tang mang xa hdi khac hau nhu bi “that sting”, én thang 5/2015, cd nuréc 66 khoding 40 trigu ngwoi ding internet, trong 46 75% 6 tai khoan Facebook. Trang mang nay thy sy tré’ thanh mdt thé lye truyén théng duge yéu thich va truy cap nhiéu nhat tai Viet Nam. C6ng dng doanh nhan, nhng ngwoi khéi nghiép va c4 nhan ban hang try tuyén trén mang khéng cén xa la voi Facebook, béi day la céng cu dau tién va can phai tham gia dé ban hang, Cac thong hiéu lén trong nude, ngan hang, nha hang, siéu thi... hau hét da va dang stv dung mang xa hdi nay dé lam thong hiéu, quang cdo va tre tiép ban hang. Nén tang nay ‘cling vira danh ddu dau méc dang nhé khi c6 t6i 2 trigu nha quang cao. trong hé théng. Co thé néi, néu khéng ban hang, khéng két ban, khong quang céo trén Facebook, tive la ngudi ban da bé qua 30 triéu khach hang tiém nang Viet Nam. Facebook dc biét quan tam toi thi trréng Viet Nam, mét thi trréng ting trudng rat nhanh vé sé ngui ding, s6 nha quang cao va doanh thu. Thye: +6, c6 nhiéu ngwoi thanh céng nho tu hoc, tir may md cach ban hang tai day, nhung cing c6 nhting trréng hop chi fam giau cho Facebook do quang cdo kém higu qua. Sau day fa mot s6 Idi khuyén va kinh nghiém ban, hang higu qua danh cho céc doanh nghiép va nhtng ngudi ty doanh.Facebook sé la cong cy ban hang higu qua néu am hiéu cdc chute nang. Lwa chon san pham va dich vu phi hop. Facebook cé thé gitip ban hau hét mol thu, nhung khong phai la tat cd Nhding san phdm trong linh wre thai trang, my pham, hang tiéu ding, thye phém, dich vu, nha hang, su kién... thyrc sy higu qué, do tam ly mua hang tryc tuyén cua nguoi diing bay gid cing cdi mé va sn long hon, Tuy vay, ngui ban phai luén tap trung vao chat lwong va gid thanh otia ‘san pham. Hay luén ban cdc san phdm dung chat lweng, dung cam két, ving gia thanh, dra ra nhing thong tin r6 rang, trung thie vé san pham, ké ca ban hang “second hand" thi khach hang van c6é nhu cau mua hang va tin twéng vao Idi néi uy tin Dich vu ban hang va cham séc khach hang tru6e cling sé tao ra su khac biét cila ban v6i nhGing ngwoi ban hang khac. Hang héa thi khé co thé tranh duge sy twong déng, nhung dich vu thi ban cé thé lam khac biét. Am hiéu khach hang tiém nang Facebook chi la mét céng cu marketing, quang cdo gitip ban tim kiém va chia sé théng tin cila ngwéi ban, hang héa... dén voi ngurdi dung. Néu nh ‘sn pham, dich vu cla ban khéng phi hyp vé chat lrgng hoac gia ca voi ngwoi diing thi rat khé c6 thé ban hang thanh cong, di & bat ctr dau cher khéng phai chi & trén Facebook. Vi vay, ban phai am hiéu, thdu hiéu tap khach hang tiém nang ctia chinh san phadm hay dich vy d6. Khi am hiéu, nguoi ban sé biét khach hang muén gi, cn gi, vi sao ho lai mua hang, vi sao ho khéng mua hang. Ban can biét vé tudi tac, gidi tinh, 86 thich, hanh vi true tuyén, thiét bi dién tir, théi quen, kha n&ng chi tiéu. lia khach, tir d6 66 nhGing thay ddi vé hinh anh, théng diép quaing cAo, nhm chon tap khach hang t6t hon. Facebook cé kha ning nhdm chon tap khach hang théng qua cng nghé quang cao théng minh dya trén nén tang “profile cla ngudi dung” ‘Sir dung hiéu qua cac tinh nang quang cao cao cép Facebook cé nhiéu tinh nang va céng nghé quang cdo kha cao cdp va hiéu qua, nhu tdi uu théng diép va hinh anh, video cho quang cdo; nhém chonva toi wu nén tang va thiet bi xem quang céo; nham chon sé thich va thong ké dan s6 cila ngwai xem quang cdo; nh&m chon va tdi wu vi tri hién thi quang cdo; nham chon tap khach hang "ma xéc dinh ngwai ding”; si dung cdc ma phiéu giam gid (Coupon) mét lan va nhidu lan 48 chay quang cao. Thue té cho thay nhidu nha quang cdo 44 bé qua, chura sir dung hét hoac phéi hop t6t nhiing tinh nang cao cp dan t6i higu qua khéng cao, gay lang phi vé chi phi va giam higu suat quang cdo cho nhting ngudi dang ban hang trén mang xa hi Phan tich va danh gia higu qua quang céo qua chién \V6i méi chién dich quang cao dai han hoac ngn han, sau mét thoi gian chay quang cdo ban hang, nén danh thai gian phan tich cdc chi sé do wong higu qua nh CPC (gia ctia mot click), CTR (ty Ié click vao quang c40), CPM (gia ctia 1.000 Iwot hign thi), lvgt truy cap website (néu cd), 86 lugng khach hang phan héi thong qua facebook hoac website hoac dién thoai/ email..., s6 don hang dug ban ra, doanh thu thu vé, chi phi cho mot don hang (CPO) la bao nhiu? Tw sy phan tich 46, ngyéi ban hang cé thé rit kinh nghiém va cai tién cc hau trong qua trinh quang c4o, phyc vy khéch hang lam sao tang tinh higu qua cao nhét. Luu trir théng tin khach hang cfing 1a yéu t6 gia tang tinh ‘cém, sy nhan biét va léng trung thanh cia khéch hang voi thong hiéu tia ban. Duy tri va phat trién marketing quan v6i khach hang Facebook cé tinh nang béo sinh nhat ban bé etia minh, hay tan dung tinh nang nay dé gtri loi chtic tét dep téi nhdng ngwoi ban ctia minh trén, Facebook mét cach chan thanh. Két hop v6i céc tinh nang chat, group, event, dé duy tri va phat trién méi quan hé voi khach hang (d6i voi nhrng inha ban Ié In hoac kinh doanh tau dai). Ngoai ra, ngwoi ban hang c6 thé tao cae nhém kin danh cho khach hang hign tai, khach hang tiém néing, t8 chive cac cu lac b6 khach hang hé tro lan nhau dé gia tang anh hwéng cia ngwdi ban (dui [a lon hay nhd). Co thé 18 chirc su kién offline cho khach hang, nha cung cp... dé tang cudng méi quan hé va thdu hiéu lan nhau. Thac si Nguyén Phan Anh Ong nhom Bushnell Tal xdch IPAD phong thea thich kham pha céch thet trang PoLo "700-0008 ‘saseaeed 399.0006 750.0008 lazada.vn oa sieuthimuachung.com