Professional Documents
Culture Documents
AP Pollo
AP Pollo
with regards to my
Parents
ACKNOWLEDGEMENT
The project of such magnitude cannot be accomplished without the assistance and cooperation of several people. Exchange of ideas generates a new object to work in a
better way. So, whenever a person is helped and co-operation by others, his heart is
bound to pay gratitude and is not merely formalities but an expression of deep sense
of gratitude and cumulative appreciation.
Now first and foremost, I feel highly obliged to Mr. R. K. Sharma, District
Manager: Apollo Tyres Ltd. Muzaffarpur who got me placed for project training,
which had sent materials, according to my topic for execution in order to perform the
work for preparing this dissertation.
I would like to mention something special about my supervisor Mr. Vipin Kumar,
(Asst. Professor) L.N.Mishra College of Business Management, Muzaffarpur, and
making acknowledgement that without his kind co-operation, attention, wise guidance
and a regular feedback from me, my mission would not have been fulfilled its
milestone. I have not the desired word power to express my heartiest gratitude regards
reverence and indebtness to him.
I also acknowledge with a deep sense of reverence, my gratitude towards of my
parents and member of my family, who has always supported me morally as well as
economically.
PREFACE
As it is said ............"The theory without practice is lame and practice without theory is
blind." obviously the theory and practice are two facts of same coin, or in other way
theory and practices complementary and supplementary to each other. And of course
these two embody the real knowledge based on the principle of coming by doing or in
pursuit of knowledge these two have become part and parcel. Here, the practical
during summer vacation is of prime to the Faculty of Management for the purpose of
evolution of final (4rth Semester) examination assist the paper in order to complete in
M.B.A. course of the academic curriculum.
This dissertation imparts a deductive and prescriptive discussion on the duly on Sales
Promotion (with reference to Apollo Tyres Ltd. Marketing division, Muzaffarpur) in
comprehensible and concise way............ on the basis of the training, which was done
by me in marketing division of Apollo Tyres Ltd., Muzaffarpur. The report has been
written for main of marketing as well as the consumer, Marketing is the lifeblood of
any organization to run fast. So marketing starts right from the time of production.
Marketing is nothing but first to assess the market and then to access the market. The
present study is entitled to the study on Sales Promotion of Apollo Tyres have been
determined.
The whole study has been done to a particular area i.e. Muzaffarpur. Simplicity is the
main feature of this report from beginning to end so that even a non-marketing man
can take advantage of it.
My observation in Apollo Tyres Ltd. was to treat main, who are the main Factor of
Production among man, machine, materials, money manufacturing technology with
respect and dignity.
It has been endeavor of Apollo to strive for open channel communication to keep the
bellow member a breast with organization values cultural system, philosophy and
procedures.
Reviews are being done time to time to make the organization good at all fronts and
where building an established carrier is felt with pretty pride.
CONTENTS
Guide Certificate
Acknowledgement
Preface
TOPIC
Chapter 01.
Page No.
Chapter 02.
Chapter 03.
Chapter 04.
Chapter 05.
Chapter 06.
Questionnaire
Bibliography
Chapter 1
Introduction to the study
a) Objectives of the Study
b) Scope of the Study
c) Methodology of the Study
d) Limitation of the Study
(a) Objective of the Study:Such a study is part of my curriculum to complete management Studies, I have to
complete this part also. So while taking part in the practical exposure by joining
Apollo Tyres Limited for six weeks training. I am fulfilling the objectives of my
curriculum.
During this practical exposure of Six Weeks. I have collected some important
information for (about) Apollo Tyers ltd. at Muzaffarpur. This is important of
management. This increase penetrability in the market. In any marketing job this
forms one of the important tools and therefore to know the utility of such a tool is
definitely one of the important aims of this study.
The main objective of study is to present conclusion and necessary suggestions
regarding consumer awareness relating to Apollo Tyres.
The purpose of the study is to explore the market of Apollo Tyres Ltd. and
betterment of its Sale.
The objective of study is to describe the unique characteristics of Apollo Tyres
in Comparison to others.
To collect the information and their attitude from Tyres customers.
To know the awareness level of customers of Apollo Tyres specially.
To collect their ideas about future purchasing of Apollo Tyres.
The objective of the study is to develop sound inter personal relation to get
maximum output both customer and producer of Apollo Tyres.
To know the latest grievance of Customers.
Marketing survey has wide scope and covers all aspects of marketing. Broadly
its scope can be classified in the following categories :-
Personal Discussion :A lot of information on the subject, which were well known to the different
departments and branches of the company, were prevalent. Academic went to
these depts. And branches together, these information from their respective
heads.
ii)
Documentary Observations :Secondary sources like books, journals published and unpublished materials
from different departments of the company were consulted.
iii)
Field Observation :During the training period I visited Muzaffarpur market being sent by Apollo
Tyres Ltd. Muzaffarpur to observe how the marketing operations were being
performed there.
The marketing strategies and operations are closely observed for all these information
I visited retailers dealers and as well as consumers to assess the present market
situation of the product of APOLLO TYRES LTD.
All of a sudden underload restriction was imposed by the Govt. of Bihar e.g.
Golden Card (which was a govt. authorised taken for overload) was withdrawn
for transporters.
Under these circumstances or critical situations I face difficulties which may affect my
report directly or indirectly.
Chapter 2
INTRODUCTION TO THE ORGANIZATION
a) History of the Organization
b) Financial Status of the Organization
c) Product Profile
d) Competitors of the Organization
The philosophy then was 'one product fits all', where regardless of the kind of usage,
the tyres truckers fitted on their vehicles were the same. Team Apollo decided to
known as the 'overload' segment and produce tyres which could withstand the extra
load the vehicles were made to carry, while providing drivers with the crucial safety
net. It was a tyre called the Hercules which was the first of its kind. Later, products
like Amar, Loadstar and XT-7, XT-9 and XT-9 Gold were introduced, products still
enjoy consumer validation. In fact, XT-9 is the only tyre in India to have sold more
than one crore units, providing the superiority of the product.
In later years, there have been many such first in Apollo's cap. Apart from enjoying
the distinction of being the first tyre company to segment the market on the basis of
load and mileage requirements, it has been the first to introduce packaging for car
tyres and tubes and also the very first Indian company to introduce farm radial tyres. n
other innovative moves, Apollo is the first tyre company to run customer loyalty and
awareness programmes to enable them to derive optimal benefits from their Apollo
farm tyres, and also the first to launch exclusive rural retail stores 'Apollo Tyre World'
for truck tyres. Apollo tyres Ltd. has another first to its credit being the first Tyre
Manufacturing Company Worldwide to be certified for B7799 given for information
security of IT systems. Another landmark has been the successful implementation of
SAP across the organisation for better results and productivity.
First tyre company in India to obtain ISO Certification for all its operations
First Indian tyre company to produce H, V and W-speed rated tubeless tyres
First Indian tyre company to run HIV-AIDS awareness and prevention clinics for the
trucking community
First Indian tyre company to support the creation of an Emergency Medical Service
in an Indian city
First Indian tyre company to execute an overseas acquisition
First Indian tyre company to reach a revenue of over US$ 1 billion
1975 Inception
1975 Registered as a company
1977 First plant commissioned in Perambra (Cochin, Kerala)
1991 Second plant commissioned in Limda (Baroda, Gujarat )
1995 Acquired Premier Tyres in Kalamassery (Cochin, Kerala)
1996 Exclusive tubes plant commissioned in Ranjangaon (Pune, Maharashtra)
2000 Exclusive radial capacity established in Limda
2000 Established Apollo Tyres Health Care Clinic for HIV-AIDS awareness and
prevention in Sanjay Gandhi Transport Nagar, Delhi
2003 Expansion of passenger car radial capacity to 6,600 tyres/day
2004 Production of India 's first H-speed rated tubeless passenger car radial tyres
2004 Support in setting up India 's first Emergency Medical Service in Baroda ,
Gujarat
2005 Apollo Tyres Health Care Clinics in Udaipur in Rajasthan and Kanpur in Uttar
Pradesh
2006 Expansion of passenger car radial capacity to 10,000 tyres/day
2006 Expansion of passenger car range to include 4x4 and all-terrain tyres
2006 Acquired Dunlop Tyres International in South Africa and Zimbabwe
2006 Opening of Apollo Tyres Health Care Clinic in Ukkadam, Tamil Nadu
2006 Launch of DuraTread, treading material and solutions
2006 Launch of India's first range of ultra-high performance V and W-speed rated
tyres
2007 Launch of Regal truck and bus radial tyres
2007 Launch of DuraTyre, retreaded tyres from Apollo
The Future
At Apollo Tyres, they believe in being in control of their destiny. They set ambitious
targets and believe in stretching themselves to outperform them. Therefore, the
leadership position in the Indian market notwithstanding, Apollo is now set to look
overseas for new challenges. Nearly all initiatives being taken at this point in time are
geared to fuel this ambition.
At home and abroad, Apollo is looking to not only consolidate its leadership position
in various segments through newer, high technology products but also through
consistent organic and inorganic growth opportunities, in tyres and allied products.
Becoming a leader in the passenger car tyre segment is a priority as is the export of
passenger car radials. If the company continues to grow at the current pace, Apollo
expected to reach the US$1 billion mark in less than five years. Continuous focus on
cost control and operating efficiency remains the hallmark of the company.
Adding to all this is the fact that radialisation in India is throwing up fresh
opportunities, as is the boom in road infrastructure and the completion of the Golden
Quadrilateral and the North-South-East-West corridor. Therefore the future is
optimistic with promises of a virtuous cycle of growth.
Apollo has three tyre manufacturing facilities and one unit for the production of tubes
and flaps in four locations based in West and South India. Apollo endeavour has been
to have the widest spread of sales and regional offices, along with stock points at
locations which allow for maximum customer reach and efficient supply chain
management. Apollo dealer or business partners are also chosen with great care.
Apollo's products are sold through a combination of outlets ranging from exclusive
dealerships to multi-brand and branded retail outlets.
The continuous upgradation of dealer knowledge is in Apollo's interest and therefore
their training is undertaken by the company. With a dedicated field sales, technical and
commercial force of 600, we feel that we are best positioned to meet the customer
specific needs.
Recently company has tie ups with IIT's & IIM's for Rubber
Technologies.
All the activities of the centre are extensively supported by a series of highly
sophisticated equipment, which help the research scientists develop products as per
customers' specific requirements.
We have the facilities and expertise for:
Development of compounds for improved performance
Raw material development
Analytical research
Reverse engineering
Advanced design using CAD
FEA modeling of tyres
Simulation testing of the designed product
Product validity & reliability studies
The different activities of the centre are being executed by a pool of specialists from
the arena of Polymer Science, Rubber Technology, Inorganic & Organic Chemistry,
Textile Technology, Physics and Mathematics. Through a synergistic blend of
knowledge, experience and hard work, this multidisciplinary team of scientists are
devoted to lead the organisation towards an outstanding level of success. Currently,
the centre is aiming for further growth and is exploring unchartered areas of research
in the field of Tyre Technology that will provide Apollo Tyres the edge in today's
ultra-competitive global market scenario.
Technical Details
value
Technical Details
casing value
conditions
Unique design provides extra power and resistance to cuts and cracks
Reinforced casing for high retredability and high mileage
Provides excellent road grip and traction
Technical Details
LUG
Over Load Technology
Loadstar Super
Key Features :
Load capability
Cut Resistance
Low failures
Casing Value
Cargo :
Sand/Stone chips
Marble/Granite
Ores/coal
Wood
Marble/Granite
Steel & iron
XT-7
Key Features :
Durable/Mileage
Load carrying capacity.
Less down time
Cut resistance
Casing value
Cargo :
Cement
Frozen food
Agri products
Aluminium/ Copper
Auto spares
Potatoes
Textiles
Range...
XT-7 Haulug
Key Features :
Durable/Mileage
Load carrying capacity.
Less down time
Cut resistance
Casing value
Cargo :
Cement
Frozen food
Agri products
Aluminium/ Copper
Auto spares
Potatoes
Textiles
XT-7 Gold
Key Features :
Durable/Mileage
Load carrying capacity.
Less down time
Cut resistance
Casing value
Cargo :
Cement
Frozen food
Agri products
Aluminium/ Copper
Auto spares
Potatoes
Textiles
XT-9
Key Features :
High Mileage
Very Low failures
Casing Value
Retreadibility
Price
Cargo :
Veg & fruits
White goods
Sundry Cargo
Chemicals/Fertilizers
FMCG Goods
Paper goods
Sea Food
XT-9 Gold
Key Features :
High Mileage
Very Low failures
Casing Value
Retreadibility
Price
Cargo :
Veg & fruits
White goods
Sundry Cargo
Chemicals/Fertilizers
FMCG Goods
Paper goods
Sea Food
Champion
Key Features :
Optimum Mileage
Retreadability
Price
Cargo :
Vehicle carrier
Petroleum products
Live stock
Parcel Services
LPG Cylinders
Range...
Champion DXL
Key Features :
Optimum Mileage
Economic in Price
Cargo :
Bus Passengers
Live & Stocks/Chicken feeds/Chicken
Champion Gold
Key Features :
Optimum Mileage
Retreadability
Price
Cargo :
Vehicle carrier
Parcel Services
Petroleum products
LPG Cylinders
Live stock
MRF
CEAT
BRIDGESTONE
DUNLOP
J.K.Tyre
OTHERS
GOODYEAR
BIRLA
Chapter 2
H ead
In te rn a l
A u d it
C h ie f
R esearch &
T e c h n o lo g y
M anager
C o rp o ra te
R e la tio n s
C h ie f
F in a n c ia l
O ffic e r
C h ie f
P ro je c ts
H ead
P u rch ase
C h ie f
G ro u p A d v is o ry
S e rv ic e s
U n it H e a d
P u n e P la n t
U n it H e a d
K e ra la F a c to rie s
U n it H e a d
L im d a P la n t
C h ie f
C o rp o ra te
A ffa irs
C h ie f
M a rk e tin g
D iv . H e a d
Q u a lity
C h ie f S tra te g y
&
B u s in e s s O p e r a tio n s
C h ie f In d ia n O p e ra tio n s
C h ie f O p e ra tin g O ffic e r
C h ie f E x e c u tiv e O ffic e r
C h ie f
H R
H ead IT
NSH
NCH
NTH
DIV.M
DCM
RTSM
ZM
ZCM
STSMRM/SM
RM
RCI
TE/PSEDM
SM
SCI
DM
DCI
IT
JCO
Chapter 3
Concepts
Some marketers distinguish the psychological aspect of a brand from the experiential
aspect. The experiential aspect consists of the sum of all points of contact with the
brand and is known as the brand experience. The psychological aspect, sometimes
referred to as the brand image, is a symbolic construct created within the minds of
people and consists of all the information and expectations associated with a product
or service.
Marketers engaged in branding seek to develop or align the expectations behind the
brand experience (see also brand promise), creating the impression that a brand
associated with a product or service has certain qualities or characteristics that make it
special or unique. A brand is therefore one of the most valuable elements in an
advertising theme, as it demonstrates what the brand owner is able to offer in the
marketplace. The art of creating and maintaining a brand is called brand management.
This approach works not only for consumer goods B2C (Business-to-Consumer), but
also for B2B (Business-to-Business), see Philip Kotler & Waldemar Pfoertsch.
A brand which is widely known in the marketplace acquires brand recognition.
When brand recognition builds up to a point where a brand enjoys a critical mass of
positive sentiment in the marketplace, it is said to have achieved brand franchise.
One goal in brand recognition is the identification of a brand without the name of the
company present. For example, Disney has been successful at branding with their
particular script font (originally created for Walt Disney's "signature" logo), which it
used in the logo.
Consumers may look on branding as an important value added aspect of products or
services, as it often serves to denote a certain attractive quality or characteristic (see
also brand promise). From the perspective of brand owners, branded products or
services also command higher prices. Where two products resemble each other, but
one of the products has no associated branding (such as a generic, store-branded
product), people may often select the more expensive branded product on the basis of
the quality of the brand or the reputation of the brand owner.
Brand name
The brand name is often used interchangeably with "brand", although it is more
correctly used to specifically denote written or spoken linguistic elements of a brand.
In this context a "brand name" constitutes a type of trademark, if the brand name
exclusively identifies the brand owner as the commercial source of products or
services. A brand owner may seek to protect proprietary rights in relation to a brand
name through trademark registration. Advertising spokespersons have also become
part of some brands, for example: Mr. Whipple of Charmin toilet tissue and Tony the
Tiger of Kellogg's.
The act of associating a product or service with a brand has become part of pop
culture. Most products have some kind of brand identity, from common table salt to
designer clothes.
Brand identity
How the brand owner wants the consumer to perceive the brand - and by extension the
branded company, organisation, product or service. The brand owner will seek to
bridge the gap between the brand image and the brand identity.[2] Brand identity is
fundamental to consumer recognition and symbolizes the brand's differentiation from
competitors.
Brand identity may be defined as simply the outward expression of the brand, such as
name and visual appearance.[3] Some practitioners however define brand identity as
not only outward expression (or physical facet), but also in terms of the values a brand
carries in the eye of the consumer. In 1992 Jean-Noel Kapferer developed the Brand
Identity Prism, which charts the brand identity along a constructed source and
constructed receiver axis, with externalization on the one side and internalization on
the other. On the externalization side brand identity consists of "physical facet",
"relationship" and "reflected consumer". On the internalization side brand identity
consists of "personality", "culture (values)" and "consumer mentalisation". In this
respect Kapferer positions brand personality as one factor within brand identity.
Brand personality
Brand personality is the attribution of human personality traits to a brand as a way to
achieve differentiation. Such brand personality traits may include seriousness,
warmth, or imagination. Brand personality is usually built through long-term
marketing, as well as packaging and graphics.
Brand promise
Brand promise is a statement from the brand owner to customers, which identifies
what consumers should expect from all interactions with the brand. Interactions may
include employees, representatives, actual service or product quality or performance,
communication etc. The brand promise is often strongly associated with the brand
owner's name and/or logo.
Brand value
Brand equity or brand value measures the total value of the brand to the brand owner,
and reflects the extent of brand franchise.
A brand can be an intangible asset, used by analysts to rationalize the difference
between a company's "book value" and market value. For example, the market value
of a company can far exceed its tangible assets (physical assets owned by the
company, such as stock or machinery), and its brand value can account for some of the
difference. Up to 85 percent of a companys market value might be intangible (for
example know-how, existing client relationships), and Interbrand, a brand consultancy,
states that tangible assets may account for less than five percent of a companys
market value.
Brand value, especially in the case of consumer product brands, may arise out of
customer loyalty. Brand value may also arise in terms of staff retention benefits (e.g.
the ability of the company to attract and retain skilled and/or talented employees
offering competitive salaries).
Campaigning groups may deliberately target a companys brand value to force a
company into adopting a certain position or practices. Some campaign groups have
thought to do this by deliberately subverting a brands image, logo or message,
creating a negative association among consumers. This attack may be visual, as
pioneered by groups such as Adbusters, or focusing on the message.
Brand monopoly
In economic terms the "brand" is, in effect, a device to create a "monopoly" or at
least some form of "imperfect competition" so that the brand owner can obtain
some of the benefits which accrue to a monopoly or unique point of sale, particularly
those related to decreased price competition. In this context, most "branding" is
established by promotional means. However, there is also a legal dimension, for it is
essential that the brand names and trademarks are protected by all means available.
In all these contexts, retailers' "own label" brands can be just as powerful. The
"brand", whatever its derivation, is a very important investment for any organization
Branding policies
There are a number of possible policies:
Company name
Often, especially in the industrial sector, it is just the company's name which is
promoted (leading to one of the most powerful statements of "branding"; the saying,
before the company's downgrading,).
In this case a very strong brand name (or company name) is made the vehicle for a
range of products or even a range of subsidiary brands.
Individual branding
Individual branding, also called multibranding, is the marketing strategy of giving
each product in a product portfolio its own unique brand name. This is
contrasted with family branding in which the products in a product line are
given the same brand name. The advantage of individual branding is that each
product has a self image and identity that's unique. This facilitates the
positioning process. That means that there are less Halo-effects and one can
position all products differently without making trade-offs.
Attitude branding
Attitude branding is the choice to represent a larger feeling, which is not necessarily
connected with the product or consumption of the product at all. Marketing labeled as
attitude branding include that of Nike, Starbucks, The Body Shop, Safeway, and Apple
Computer. In the 2000 book, No Logo, attitude branding is described by Naomi Klein
as a "fetish strategy".
"No-brand" branding
Recently a number of companies have successfully pursued "No-Brand" strategies,
examples include the Japanese company Muji, which means "No label, quality goods"
in English. Although there is a distinct Muji brand, Muji products are not branded.
This no-brand strategy means that little is spent on advertisement or classical
marketing and Muji's success is attributed to the word-of-mouth, a simple shopping
experience and the anti-brand movement. Other brands which are thought to follow a
no-brand strategy like Muji, does not brand its products.
Derived brands
In this case the supplier of a key component, used by a number of suppliers of the endproduct, may wish to guarantee its own position by promoting that component as a
brand in its own right.
Brand development
In terms of existing products, brands may be developed in a number of ways:
Brand extension
The existing strong brand name can be used as a vehicle for new or modified
products; for example, many fashion and designer companies extended brands into
fragrances, shoes and accessories, home textile, home decor, luggage, (sun-) glasses,
furniture, hotels, etc.
Multi-brands
Alternatively, in a market that is fragmented amongst a number of brands a supplier
can choose deliberately to launch totally new brands in apparent competition with its
own existing strong brand (and often with identical product characteristics); simply to
soak up some of the share of the market which will in any case go to minor brands.
The rationale is that having 3 out of 12 brands in such a market will give a greater
overall share than having 1 out of 10 (even if much of the share of these new brands is
taken from the existing one). In its most extreme manifestation, a supplier pioneering
a new market which it believes will be particularly attractive may choose immediately
to launch a second brand in competition with its first, in order to pre-empt others
entering the market.
Individual brand names naturally allow greater flexibility by permitting a variety of
different products, of differing quality, to be sold without confusing the consumer's
perception of what business the company is in or diluting higher quality products.
Once again, Procter & Gamble is a leading exponent of this philosophy, running as
many as ten detergent brands in the US market. This also increases the total number of
"facings" it receives on supermarket shelves. Sara Lee, on the other hand, uses it to
keep the very different parts of the business separate from Sara Lee cakes through
Kiwi polishes to L'Eggs pantyhose.
Chapter 4
No. of Respondents
60
50
35
25
20
10
Apollo
MRF
J.K.
Ceat
Birla
Others
5%
10%
29%
13%
18%
Apollo
25%
MRF
J.K.
Ceat
Birla
Others
No. of Respondents
60
50
35
25
20
10
Apollo
MRF
J.K.
Ceat
Birla
Others
5%
10%
29%
13%
18%
Apollo
25%
MRF
J.K.
Ceat
Birla
Others
Ranking
1
2
3
4
5
Percentage
52%
25%
10%
8%
5%
4. In case of other Brand what is the reason for choosing other brand ?
Reason
Price Sensitivity
Mileage
Service (after sale)
Credit
No. of Respondents
65
55
45
35
18%
32%
Price Sensitivity
Mileage
Service (after sale)
23%
Credit
27%
150
50
heard 2 days "Claim Samadhan" by Apollo
25%
Yes
No
75%
6. Your Purchase on :
No. of Respondents
50
50
100
Cash
Credit
Both
Your Purchase on
25%
Cash
Credit
50%
Both
25%
7. Does Company's Dealer help in choosing the Brand as per your requirement ?
No. of Respondents
50
100
50
Yes
No
Both
25%
25%
Yes
No
Both
50%
Sales Tyres
104
50
20
16
10
200
%
52%
25%
10%
8%
5%
100%
8%
5%
25%
52%
10%
Apollo
J.K.
MRF
Birla
Ceat
Fitted Tyres
% Share
Apollo
200
50%
MRF
98
24.50%
J.K.
35
8.75%
Ceat
19
5%
Birla
18
4.50%
Other
30
7.50%
Total
400
100%
Company Name
Apollo
MRF
J.K.
Ceat
Birla
Other
Total
LUG
100
50
20
10
10
10
200
Company Name
Apollo
MRF
J.K.
Ceat
Birla
Other
Total
RIB
100
48
15
9
8
20
200
Chapter 6
Apollo tyre is the market leader in the LCV&SCV segment followed by MRF,
J.K., Birls, Ceat.
Apollo Tyres brand XT-7 and Amar are market leader at Muzaffarpur Urban
and Rural Area.
XT-7 is Lug tyres and Amar RIB tyres, Most of the customers are satisfied with
Appox 70% customers have positive and 30% customers have negative attitude
in support of preference of Apollo tyre at Muzaffarpur.
Apollo tyres is the first tyre company which has launched new scheme to solve
the claim within 2 days.
Most of the customers are unsatisfied with this scheme. Because dealers do not
provide them this type of facility at their disposal.
Suggestions :The suggestions from the consumers to the tyre company are following.
Some consumer are unsatisfied with the price because competitors product
price are less than Apollo, So company should pay attention in their mind on
price.
Company should provide more mileage of tyres because overloading has been
imposed by the government.
Company should provide credit facility because customer demands this type of
facility.
Company should give special attention after sales service of their customers.