Summer Internship Program

Final Report

Danda Yoga Krishna

PRN- 1013

UNDER THE GUIDANCE OF

Dr. B.R. Londhe

TABLE OF CONTENTS
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Title
Acknowledgements
Executive Summary
Mitsubishi Company Analysis
3.1 Logo Analysis
3.2 CSR Philosphy
3.3 Mitsubishi Electric Milestones(2014)
3.4 Product Line
Profile
Mission, Statement & Principles
Engineering Industry Analysis
Introduction
Market Size
Investments
Government Initiatives
Road Ahead
Manufacturing Industry Analysis
Introduction
Market Size
Investments
Government Initiatives
Government Initiatives
SWOT Analysis
Project Details
Schedule
B2B Marketing Research Findings
Analyzing Potential of Nexeiz Lite
Research Survey Findings
Challenges
Course of Action
Methodology
Scope of Research
Advantages of Market Research
Limitations of Market Research

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Questionnaire
In Office Learnings
In Market Learnings
Initial Recommendations
Final Recommendations

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Authorisation

This is to certify that the project tilted Analysing The Potential of Nexiez
Lite submitted by Danda Yoga Krishna, MBA student from "Symbiosis
Institute of Business Management, Hyderabad" is original and authentic and
has been carried out under my supervision and guidance.

K. Suresh
Regional Head West
MITSUBISHI ELEVATORS INDIA PRIVATE LIMITED