Arzoo Buddhima Dhanda

Arkraj Singh
Danda Yoga Krishna
K. Sai Priyanka

B2B 3rd component

India's first quadricycle. The RE60 is very different from the quadricycles in Europe, which
are expensive, low-volume, novelty vehicles made of exotic materials. The RE60, on the
other hand, is a tiny vehicle that feels like a well-appointed autorickshaw. Makers of small
cars, especially those that run as taxis, fear the RE60 because it will come with a cheaper
price tag, somewhere between the three-wheeler's Rs1.25 lakh and Maruti Suzuki Alto's
Rs2.5 lakh. It will also be more fuel efficient, giving 35 kilometres to a litre.
Three-wheeler makers are wary because the RE60 is like a better three-wheeler with doors, a
roof, better technology (water-cooled, twin spark plugs, five gears), and is more stable,
thanks to the fourth wheel. It emits just 60 grams of carbon dioxide per kilometre, about half
the emission of a small car.
Engine Specifications:
1.
2.
3.
4.

Displacement 4valve DTSi

Engine type Petrol
200 cc engine
Maximum power 20 bhp
Other specifications:
1. Seating Capacity 4
2. Turning Radius 3.5 metres
3. Steering No Power steering
4. Gears 4 manual
5. Weight- 400 kgs

Segmentation
The segment Rajiv Bajaj was hoping to capture was the people who used three wheelers in
their every day lives i.e the lower middle class segment. And their segmentation was based on
the following
1.
2.
3.
4.

Geographical Segment- Wherever autos were a major mode of transportation

Based on Income Lower middle class people
Psychographic Segmentation People with upward thinking mindsets
Existing autorickshaw drivers

Targeting

Arzoo Buddhima Dhanda

Arkraj Singh
Danda Yoga Krishna
K. Sai Priyanka

Mr Bajaj made it very clear which segment of the market he was targeting when he said The
Autorickshaw owners and the people who rent them for their daily transport will change how
they see the world after the RE60. Every person who has used a 3 wheeler before will
approve the idea of a quadricycle not just because it has more utility value also because its
cheaper and more spacious . Thus Mr Bajajs target market was the lower middle class
people who used autorickshaws to commute everyday and the autorickshaw owners and
drivers

Positioning
The RE60 is positioned as an environment friendly, cheap auto and car substitute which is
more productive and efficient.