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Suave: Aza Ahmed Qadeer Rauf Zeeshan Ali Fazal Aleem Khan Sardar Zaryab Jahandar Dogar
Suave: Aza Ahmed Qadeer Rauf Zeeshan Ali Fazal Aleem Khan Sardar Zaryab Jahandar Dogar
Suave: Aza Ahmed Qadeer Rauf Zeeshan Ali Fazal Aleem Khan Sardar Zaryab Jahandar Dogar
Submitted by:
Aza ahmed
Qadeer Rauf
Zeeshan Ali
Fazal Aleem Khan
Sardar Zaryab Jahandar Dogar
Consumer Behavior:
Market research conducted by Sauve based on consumer preferences, needs and habits. As
shown in Exhibit 4, the major chunk of consumers who use Sauve shampoo are large families,
blue collared, middle class people. Sauve has an explicitly functional value position because it is
interested in reaching budget-conscious women who want a quality shampoo. But Sauve faced
low growth margins because the consumers believe that Good quality products dont cost low.
Sauv has to break this trend that good quality shampoo can cost low because it cares for its
consumer and is a customer oriented brand.
The brand should apply Pull Strategy because Suave does not have budget for advertising.
It has a brand image so it cannot adopt desperate sales strategies because consumer would
perceive a wrong image otherwise. Besides Push strategies are short term. Therefore word of
mouth, mass media promotions and advertised sales promotions are the suggested pull strategies
for Sauve considering the brand equity.