NATIONAL O GEOGRAPHIC THE MIND-BENDING SCIENCE OF HOW YOU SEE, WHAT = THINK, INCLUDING OPTICAL ILLUSIONSU.S. $27.00 / $31.00 CAN Admit it. When you hear the word “neuroscience,” you expect something abstract, complex, and of little practical value. But not this time. Brainworks delves deep into your brain, through a series of fun and fascinating optical illusions and perceptual experiments that explain how this three-pound bundle of gray matter effectively makes you you. Like having front-row seats to a magic show, you'll be entertained and mystified by the illusions. But then you get a backstage pass. That's because the book doesn’t just present the tricks for their wow factor. With each experiment it walks you through your mind's reaction with clear, user-friendly language and vivid images, so you can see for yourself why these simple experiments actually hoodwink the brain In three sections—"Seeing,” “Thinking,” and “Being"—you'l find out how the anat- omy of the eye influences what you see, how you process both real and false memories, how you make decisions, and how your perceptions influence your state of mind. So the next time you're stumped searching for a figure in a black-and-white image, you forget the details of a photograph you just saw, or you can't remember an eight-digit number, you'll understand exactly why, and you'll know that you're not alone! :THE MIND-BENDING SCIENCE OF ‘OU SEE, WHAT YOU IK, HOWY THIN AND WHO YOU ARE NATIONAL GEOGRAPHIC WASHINGTON, D.C.