How to build a

successful tech
startup on open data
Svitlana Surodina
ODI Summit 3rd November

Skein has launched over 100 technology projects

1. Build an MVP

2. Experiment, Measure and analyze 3. Scale up

Find market fit

Open data portals

Government data
Finance: Yodlee
Geolocation: Open Street Map
Social networks

1. Build a Minimum Viable Product

Find ready made solutions

Government data
Finance: Yodlee
Geolocation: Open Street Map
Social networks

Big Data processing

Open source development

2. Experiment
User eXperience the key
Agile iterative development and marketing
Monetization

Marketing. Analyzing your customer

to make product more engaging

Geolocation, site, visits, app interaction

On-site analytics: logs, purchase history
Off-site analytics: sAnalytix
This data is often big: you need creative
approach
Data-focused culture

Watch the Future: dynamic data world

US Department of Defense: military training
and experience records
Historical financial history of citizens, such
as earnings and income
Mobile phone bills, credit card fees,
mortgage disclosures, mutual fund info
Watch APIs

Lets build the future!

Thank you
Svitlana Surodina | Skein.co
@SkeinDigital