Bu-481 Business Policy, Section C

Lynn Gazzola, Class 12

Class questions and Answers
1) Competitive advantages that are not intuitively obvious are an example of
Causal ambiguity
2) An organizations resources can be enhance or undermined by
The organizations social values
Leverages unique Resources
3) Managers with a strong need for achievement are most likely to favour
Stable per
4) The objective of management preference analysis is to
Achieve consistency
5) A frozen preference occurs when a manager
Takes a high profile position on a strategic issue
6) To develop new organizational capabilities
Culture and behaviour will need to change
7) One of the drawbacks of a product organization is
Management duplication
8) Organizational capabilities refers to what an organizations employees are
Collectively able to do
Lincoln Case:
Goals

Efficiency
Guaranteed employment
Low employee turnover
Promote from within
Good relationships with management and staf

Product Market Focus:

 Arc welding equipment

Businesses that weld
North America and international
Core Activities:

Communication management
Employee advisors
Employee relationship management
Compensation management
Training
Quality control
Process design
Equipment modification to make it more efficient

Value Proposition:
Quality products at low costs (continually reducing the cost to customer)
Leadership:
Equality
Lead by example
Structure:
Flat
Functional
Employee Council
Management Processes:
Operating: job rotation, sales hiring training, capacity management
Decision making: top down and autocratic
Performance and Reward: piecework and bonuses, internal promotion

Chipotle:

MP:
Conservative
lifetime
employment
Competition is
good

Organization:
Lincoln Electric

Strategy:
Same as Value
proposition

Resources:
Cost reduction
Efficiency

Environment: