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Bu-481 Business Policy, Section C Lynn Gazzola, Class 10
Bu-481 Business Policy, Section C Lynn Gazzola, Class 10
Core activities:
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Distribution
Book layaout and design
Author selection
Marketing
Editing
Direct mail service
Value Proposition:
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Value
Consistency/focus/length
Fantasy/escape
Convenience
If harlequin went forward with the single title books it would have to consider
possibly increasing compensation and royalty in order to attract popular
authors, they may also have to get a new partner for printing as books are
longer, and will have to hire someone for publicity/PR