Bu-481 Business Policy, Section C

Lynn Gazzola, Class 5

Business strategy includes:
l. Goals: What does the business propose to achieve? Can he hard (quantitative) or
soft (qualitative)
2. Product Market Focus: What does the business plan to sell, and to what
markets?
3. Value Proposition: How does the business intend to attract customers? What is
the main benefit that is offered.
4. Core Activities: What are the primary value-adding activities that the business
intends to perform and
how does it intend to perform them?

GM uses strategy to sustain and monitor the organization

Strategy provides ideas of the direction and performance of an organization
Business strategy needs to be different than competitors and offer a
advantage