Professional Documents
Culture Documents
MGT300
MGT300
BM/APR 2010/MGT300
COURSE
COURSE CODE
MGT300
EXAMINATION
APRIL 2010
TIME
3 HOURS
INSTRUCTIONS TO CANDIDATES
1.
2.
Answer ALL questions from PART A and PART B. Answer any two (2) questions from
PART C and ALL questions from PART D.
i)
ii)
iii)
3.
Do not bring any material into the examination room unless permission is given by the
invigilator.
4.
Please check to make sure that this examination pack consists of:
i)
ii)
iii)
iv)
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BM/APR 2010/MGT300
PART A
1.
Buyer power, supplier power, threat of products or services, threat of new entrants
and rivalry among existing competitors are all included in Porter's Five Forces
Model.
2.
3.
4.
5.
6.
Business process management tools are used to create an application that is helpful
in designing business process models and also helpful in simulating, optimizing,
monitoring and maintaining various process that occur within an organization.
7.
8.
9.
10.
11.
12.
Information technology, consumer behavior, visibility and speed are the four
changes resulting from advances in technology that are driving supply chains.
13.
14.
15.
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BM/APR2010/MGT300
16.
17.
Contact management falls under the category of the customer service department's
CRM tools.
18.
Supply Chain Management (SCM), CRM and ERP are all extended ERP
components.
19.
A click-through is a count of the number of people who visit one site and click on an
advertisement that takes them to the site of the advertiser.
20.
Digital ink is any paper that is optimized for any type of digital printing.
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PARTB
Sole partnership
Partnership
Limited partnership
Corporation
2. Which of the following is the most common information technology project goal?
A.
B.
C.
D.
Global expansion
Reduce costs/improve productivity
Streamline supply chain
Generate growth
3. What is the acquisition and analysis of events and trends in the environment external to
an organization?
A.
B.
C.
D.
Private exchange
First-mover advantage
Environmental scanning
Loyalty program
Speed
Availability
Usability
Throughput
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6. Who is responsible for ensuring the security of IT systems and developing strategies and
IT safeguards against attacks from hackers and viruses?
A.
B.
C.
D.
Chief
Chief
Chief
Chief
Inventory
Transactions
Employees
All of the above
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12. Which of the following is not one of the three main links in the supply chain?
A.
B.
C.
D.
Materials flow from suppliers and their downstream suppliers at all levels.
Transformation of materials into semi-finished and finished products.
Distribution of products to customers and their downstream customers at all levels.
None of the above
13. What occurs when a Web site can know enough about a person's likes and dislikes that
it can fashion offers that are more likely to appeal to that person?
A.
B.
C.
D.
Operational CRM
Analytical CRM
Personalization
All of the above
Information
Employees
Customers
Database
15. Which of the following represents any business that sells its products or services to
consumers over the Internet?
A.
B.
C.
D.
Business-to-Business (B2B)
Business-to-Consumer (B2C)
Consumer-to-Business (C2B)
Consumer-to-Consumer (C2C)
16. What happens to an organization that operates using a push technology environment?
A. The organization receives information.
B. The organization gets information.
C. The organization sends information.
D. The organization requests information.
17. Which of the following represents sales force automation?
A. Helping an organization identify its customers across applications
B. Selling additional products or services to a customer
C. A system that automatically tracks all of the steps in the sales process.
D. Selling larger products or services to a customer
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PARTC
QUESTION 1
a) Identify four (4) different departments in a typical business.
(12 marks)
b) Explain how technology helps functional areas collaborate effectively.
(8 marks)
QUESTION 2
List, describe and provide an example of each of the five (5) characteristics of high quality
inform&tion.
(20 marks)
QUESTION 3
a) Define Decision Support System (DSS).
(2 marks)
b) Describe the primary users and primary business benefits of Customer Relationship
Management (CRM), Supply Chain Management (SCM) and Enterprise Resource
Planning (ERP) applications.
(18 marks)
QUESTION 4
a) Differentiate between Business-to-Business (B2B) and Business-to-Consumer (B2C).
(8 marks)
b) Explain the differences among e-shops, e-mails and online auctions.
(12 marks)
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PARTD
The work at home industry is booming, especially where the Internet is concerned. You will
never find a better time or opportunity to make money online by working from home in front
of your computer. The possibilities are endless when it comes to making money online.
With all of the technology available to you today, it is completely possible to manage your
entire business online from anywhere in the world by using your laptop computer. If you want
to stay at home and work with your pajamas on, then you can do that and still make a living
for your family. Commuting is no longer required. You do not have to travel and you can
save on gas and maintenance on your vehicle. The best part of it all is that you can be your
own boss.
The number of people that use the Internet continues to grow almost monthly. This is a good
thing for those Internet business entrepreneurs and anyone else that wants to take
advantage of working at home on the Internet. Statistics show that globally more than 800
million people use the Internet. All you have to do is search for business opportunities on the
Internet via your favorite search engine. You will find a lot of websites that promote several
of the top home based businesses on the Internet, such as paid surveys, network marketing,
and MLM businesses. No matter where you look on the Internet, every website that you go
to is making money from some type of advertising or work from home business opportunity.
The Internet has forever changed the job scene and the world economy with all of the new
Internet opportunities that arrive on the Internet every day.
According to Entrepreneur magazine, 25 million Americans run a home-based business.
This means that about every 11 seconds someone starts a home-based business. The
home-based business industry has become a $427 billion industry. The biggest reason
behind this is that more and more people are searching for other ways of building their future
for their families because they are burned out and stressed out from their job. People want to
be more independent and if they find the right home-based business, then they can find all of
that and so much more. The average home business in the United States earns about
$50,000 a year.
People are looking for ways to spend more time with their families, especially if they have
children. They do not want to have to deal with the stress of working for someone else or
have to deal with the burn out after working for 40 years for that company. A good home
based business can give them all that they are looking for.
Source:
Compiled
from
Diep
Tran,
published
January
http://www.pcql.com/2007/01/the-work-at-home-industry-is-booming.
3rd,
2007
in
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CONFIpENTIAL
10
BM/APR2010/MGT300
QUESTION 1
b) Identify five (5) factors that influence more people starting to do Internet business.
(10 marks)
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