Professional Documents
Culture Documents
Lululemon Scandal
Lululemon Scandal
Lululemon Scandal
By Brogan Sprout, Bridget Connolly, Lauren Kandrac, Carolyn Weis, Erin Mccoy, Diana
Frigo, and Lauren Shaw
What Happened?
March 2013
Customers were complaining
about sheerness in yoga pants
when doing activities
CEO Chip Wilson blamed
customers, not the company, for
the pilling and sheerness of the
yoga pants
Said some womens bodies
don't work with the pants
Ethical Questions
Is it ethical to blame the customers for the faults of the
company?
o Is it ethical to specifically blame larger women and their bodies for the
problem?
Quality of products
-
Customers unhappy
Brand needs to revamp
Need to earn back customer loyalty
Ethical process
Potter Box Method of Reasoning
Definition
-
Customer complaints
Values
-
Honesty
Respect
Knowledgeable
Dependable
Success
Ethical process
Ethical Principles
-
Mills Principle of Utility: Seek the greatest happiness for the aggregate
whole.
Kants Categorical Imperative: Act on that maxim which you will to become
a universal law.
Aristotles Golden Mean: Moral virtue is a middle state determined by
practical wisdom.
Loyalties
-
Recommendations
-A sincere apology
-Apologize quickly
-Enhance the variety
of size selections
-Display plus size
models in ads
Sources
Christians, Clifford G., Kathy B. Richardson, Mark Fackler, Peggy J. Kreshel, and Robert H. Woods, Jr. Media Ethics:
Cases and Moral Reasoning. Glenview: Pearson Education, 2012. Print.
Kim, Susanna. "Lululemon Founder Chip Wilson's Most Outrageous Quotes." ABC News. ABC News Network, n.d.
Web. 02 Mar. 2015.
Peppers, Margot. "'Frankly, Some Women's Bodies Just Don't Work.' Lululemon Boss Blames Customers' Fat Thighs
for Making His Yoga Pants See-through." Daily Mail. Associated Newspapers, 07 Nov. 2013. Web. 21 Feb.
2015.