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New Heritage Doll Company: Capital Budgeting

Exhibit 2 Selected Operating Projections for Design Your Own Doll ($ in thousands)
2010.00
Revenue
Revenue Growth
Production Costs
Fixed Production Expense (excl depreciation)
Variable Production Costs
Depreciation
Total Production Costs
Selling, General & Administrative
Total Operating Expenses
Operating Profit

2011.00
0.00

2012.00
6000.00

2013.00 2014.00 2015.00 2016.00 2017.00 2018.00 2019.00


14360.00 20221.60 21434.80 22720.90 24084.20 25529.30 27061.06
1.39
0.41
0.06
0.06
0.06
0.06
0.06

2020.00
28684.70
0.06

1201.00
1201.00

0.00
0.00
0.00
0.00
0.00
0.00

1650.00
2250.00
309.70
4209.70
1240.00
5449.70

1683.00 1716.60 1750.90 1786.00 1821.70 1858.10 1895.30


7651.00 11427.30 12181.60 12982.60 13833.00 14735.80 15694.30
309.70
309.70
436.20
462.40
490.10
519.50
550.70
9643.70 13453.60 14368.70 15231.00 16144.80 17113.40 18140.30
2922.00 4044.30 4286.90 4544.10 4816.80 5105.80 5412.20
12565.70 17497.90 18655.60 19775.10 20961.60 22219.20 23552.50

1933.20
16711.80
583.80
19228.80
5736.90
24965.70

-1201.00

0.00

550.30

1794.30

2723.70

2779.20

2945.80

3122.60

3310.10

3508.56

3719.00

0.03
59.17
12.18
33.67

0.03
59.17
12.27
33.80

0.03
59.17
12.63
33.94

0.03
59.17
12.72
33.94

0.03
59.17
12.72
33.94

0.03
59.17
12.72
33.94

0.03
59.17
12.72
33.94

0.03
59.17
12.72
33.94

0.03
59.17
12.72
33.94

309.70

309.70

2191.50

825.70

875.30

927.80

983.40

1042.50

1105.00

2012
2013
180.00
430.80
972.66
2327.89
345.62
785.96
502.72
1163.62
995.57
2381.03
4.43
-1385.47

2014
606.65
3278.12
1065.21
1627.07
3322.91
-941.88

2015
643.04
3474.79
1129.61
1734.72
3512.73
-189.82

2016
681.63
3683.28
1197.41
1838.81
3723.50
-210.76

2017
722.53
3904.28
1269.25
1949.14
3946.91
-223.41

2018
765.88
4138.54
1345.39
2066.08
4183.74
-236.83

2019
811.83
4386.86
1426.12
2190.06
4434.75
-251.02

2020
860.54
4650.06
1511.70
2321.47
4700.84
-266.08

2013
1794.30
717.72
1076.58
309.70

2014
2723.70
1089.48
1634.22
309.70

2015
2779.20
1111.68
1667.52
436.20

2016
2945.80
1178.32
1767.48
462.40

2017
3122.60
1249.04
1873.56
490.10

2018
3310.10
1324.04
1986.06
519.50

2019
3508.56
1403.42
2105.14
550.70

2020
3719.00
1487.60
2231.40
583.80

1386.28

1943.92

2103.72

2229.88

2363.66

2505.56

2655.84

2815.20

2012
2013
639.88
1386.28
4.43
-1385.47
-309.70
-309.70
0.00
334.61
-308.89

2014
1943.92
-941.88
-2191.50

2015
2103.72
-189.82
-825.70

2016
2229.88
-210.76
-875.30

2017
2363.66
-223.41
-927.80

2018
2505.56
-236.83
-983.40

2019
2655.84
-251.02
-1042.50

2020
2815.20
-266.08
-1105.00

-1189.46

1088.20

1143.82

1212.45

1285.33

1362.32

1444.12
2020
23674.53
25118.65
23716.43

Working Capital Assumptions:


Minimum Cash Balance as % of Sales
Days Sales Outstanding
Inventory Turnover (prod. cost/ending inv.)
Days Payable Outstanding (based on tot. op. exp.)
Capital Expenditures

Net Working Capital (NWC)


Minimum Cash Balance
Account Receivables
Inventory
Payables
Total NWC
Change in NWC

4610.00

2010

0.00

2011

1000.00
-1000.00

Operating Cash Flow


EBIT
TAX (40% Corporate Tax)
Earning after Tax
Depreciation

2010
-1201.00

2011
0.00

-1201.00

0.00
0.00

2012
550.30
220.12
330.18
309.70

Total Operating Cash Flow

-1201.00

0.00

639.88

Free Cash Flow (FCF)


OCF
Change in NWC
Capital Expenditure
Tax Benefit (40% of R&D and marketing)
Total FCF

2010
-1201.00
0.00
-4610.00

Terminal Value at High risk


Cash flow after TV at high risk
Net Cash Flow
Project Growth Rate
2.90%
Risk Level
High

Rate
9.00%

Net Present Value


High Risk
6848.01
Internal Rate of Return IRR
High Risk
17.83
Payback Period
High Risk
10.06
Profitability Index
High Risk
1.01

-5811.00

2011
0.00
-1000.00
0.00
480.40
-519.60

2010

2011

2012

2013

2014

2015

2016

2017

2018

2019

-5811.00

-519.60
-6330.60

334.61
-5995.99

-308.89
-6304.87

-1189.46
-7494.33

1088.20
-6406.13

1143.82
-5262.32

1212.45
-4049.87

1285.33
-2764.54

1362.32
-1402.22

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