Bakson's Sunny Shampoo

Parent Company

Bakson

Category

Shampoo - Hair conditioner

Sector

FMCG

Tagline/ Slogan

Smoothens hair cuticles and nourishes hair

USP

Inexpensive daily shampoo for oily hair

STP

Segment

People with oily hair

Target Group

Lower middle class individuals

Positioning

Inexpensive daily use shampoo for oily hair

Emami Hairlife

Parent Company

Emami

Category

Haircare

Sector

FMCG

Tagline/ Slogan

No Jhanjhat

USP

The first ready-to-use instant hair pack enriched with goodness of

soya proteins, multivitamins and Keraherbs 11, its a perfect
balance of rare herbs that dramatically vitalizes and strengthen
your hair roots

STP

Segment

Hair pack

Target Group

Young and middle aged women

Positioning

Total hair solution with herbal ingredients and convenient

application

SWOT Analysis

Hair & Care

Parent Company

Marico

Category

Personal Care brands- Haircare

Sector

FMCG

Tagline/ Slogan

Kuch naya try karo khulke; Life se milo khulke

USP

Reduces hair fall and non sticky

STP

Segment

Mid-priced hair oil

Target Group

Middle class segment Young females

Positioning

Hair & Care offers the potent nourishment of Herbal Proteins

extracted from Neem and Tulsi that reduce hairfall by upto 50%

Fiama Di Wills

Parent Company

ITC

Category

Personal Care brands- Haircare & Skincare

Sector

FMCG

Tagline/ Slogan

Beautiful you, today, tomorrow

USP

The Fiama Di Wills range combines the goodness of nature and

science, providing gentle and effective care.

STP

Segment

Middle class men and women

Target Group

Young, modern, aware customers who are confident of

themselves and seek indulgences that make them feel alive and
beautiful.

Positioning

Shampoo which is a blend of Nature and Science and also a

Gentle Care shampoo that can be used everyday