Total Market Potential Top Down Approach

Total Population in the city

120,000

Potential Customers %

16%
19,200

Potential Customer Number

Estimated Market Share

12%

My Potential Customer's

2,304

Sales per Customer

495

My Potential Sales

1,140,480

Use this table to help

you calculate the market
potential for your
product . Insert numbers
in the highlighted cells
and the table will
calculate the market
potential for your
products. To find out the
number of people in a
city or town visit
Statistics Canada.

Total Market Potential Bottom Up Approach

Average Household Spend

Number of Households
Total Market Potential

1,000
$ 800,000

Estimated Market Share

My Expected Sales

800

10%
$

80,000

Use this table to help you

calculate the market potential
for your product . Insert
numbers in the highlighted cells
and the table will calculate the
market potential for your
products. To find out the
number of households in a city
or town visit Statistics Canada.