Audience

Gender of reader

Percentage

Male

51%

Female

49%

Age of reader

Percentage

18-24

24%

18-34

37%

21+

91%

35+

45%

Median age

34 years

Employability

Percentage

Employed readers

65%

Race of reader

Percentage

African American

62%

White

24%

Asian

3%

Spanish/other

24%

The table to the left shows that there is a higher

percentage of male readers than female readers.This
may be because many of the artists who base their genre
of music around hip hop are male.Therefore it is easier
for males to relate to the male artists than females.
This table shows that there is a high percentage of
readers aged above 21 reading Vibe magazine.It also
shows that the median age for the magazine is 34 years
old.

This table shows that 65% of Vibe's readers are

employed therefore most readers can afford to spend
$4.95 on the magazine.
This table shows that the highest percent of readers are
african american, this may be because many of the
artists are a similar race and because many artists
speak about how not everyone is treated the same
therefore people can relate and express how they feel
through listening to the music.