Jack Gardiner, Sam Henry, Jayden

Klemenc

Abstract on Body Image and SelfEsteem

The purpose of this commercial is to persuade viewers into the belief that
by drinking
Red Bull, you will improve your body image through the means of
muscles, endurance, physical ability and general looks. We achieved this
through the special effects used in this ad that showed high athletic
ability, film filters that made the actors look more tanned and deeper
voices after drinking the drink, as well as the happy, elated feel the
advertisement had during the second half that was portrayed by the
music.
Our commercial is targeting males in their teenage years, who want to
feel better about their body image, and are gullible enough to believe that
a drink could solve their problems.
This type of advertising is being used in the industry because many very
self-conscious teenagers are willing to do anything to improve their selfesteem, popularity and body image.
Peoples view on body image and self-esteem are not only shaped but
created during their youth. The culture of todays society is centred
around body image. As if the publics view wasnt enough, even at home
there can often be a pressure for young people to be fit and sometimes a
high self-esteem is necessary to get through your teenage years happily.
Unfortunately, the media is a highly unnecessary influence on the selfesteem on children in their youth, providing a utopian view on our lifestyle
that the media portrays as normal. In the real Red Bull advertisements,
athletic, daring people are shown riding bikes, BASE jumping, and even
flying stunt planes. Red Bull makes out in these ads as though the reason
these people are so able to do these activities is because they drink Red
Bull. In reality, the majority of people who consume Red Bull are late shift
workers needing energy or teenagers wanting a kick of caffeine or forced
to drink it through peer pressure. As you can see, the media, the society,
home life and the culture of today's people greatly influence the views of
our youth on self-esteem and body image.

Bibliography
Cci.health.wa.gov.au,. (2015). Centre for Clinical Interventions (CCI) - Psychotherapy,
Research, Training. Retrieved 9 November 2015, from
http://www.cci.health.wa.gov.au/resources/infopax.cfm?Info_ID=47

Jack Gardiner, Sam Henry, Jayden

Klemenc
ReachOut.com,. (2015). Steps to improve self-esteem. Retrieved 9 November 2015,
from http://au.reachout.com/steps-to-improve-self-esteem