ExemplarPR

AtExemplarPRweaimtocreateandmaintainstrongrelationshipswithourclientsbypracticing
ethicalpublicrelationswithallofourpublicswithinanorganization.Wedeliverexcellent
organizationalproblemsolvingthroughanalyzationofinternalandexternalissuesand
addressingeachissueindividuallywithintheorganization.

BridgingtheGap
OurcampaignobjectiveistobridgethegapbetweentheYWCAinLafayetteandPurdue
Universityscommunity.WewilladdressthisissuebycreatingaPRcampaignthatwillhelpto
makePurdueUniversityscommunityawareoftheYWCAspresenceandmission,tospread
awarenessofdomesticviolenceandhowtoreceivehelp.

PRCampaign
I. Stakeholders
A.External
a. Women
b. Children
c. Victimsofviolenceandabuse(includesverbal)
d. GreaterLafayetteandWestLafayetteCommunity
e. PurdueUniversitystudentsandfaculty
f. TippecanoeCounty
g. Sponsors
B.Internal
a. Employees
b. Volunteers
c. Womenandchildrenlivingintheshelter
d. Hotlinehelpers
e. Members
C.TargetAudience
a. Greekcommunity
b. Athleticdepartments
c. Servicegroups

d. FacultyandStaff
e. Undergraduatestudents
II.GroupAssets
a. Kevin
i. Hehasconnectionstotheathleticdepartment,andisamalevoiceinamostly
femaledominatedclass.
b. Bridget
i. ShehasconnectionstoGreekLife,andhasaccesstothepresidentroundtable.
Shealsoworksatthewritinglab,whichisrecentlyfocusedonactivistwriting.
c. Kim
i. SheisontheDirectorofPhilanthropyandServiceforthePanhellenic
Association,andalsoworkswiththeCivicEngagementOffice(Binvolved
emails).Shehascontactinformationforallthephilanthropychairsinthegreek
system.
d. Kelsey
i. Sheworksinadigitalmarketingfirm,Find8.SheisacopywriterforFind8.Sheis
involvedinnumerousserviceorganizationsonPurduescampus.
e. Brittany
i. SheisthechapterpresidentPublicRelationsStudentSocietyofAmerica.Sheis
alsoinvolvedinsororitylife,andistheactivitiesofficerforSilverWings(service
organizationoncampus).LastlysheisinvolvedinBigBrotherBigSisterin
Lafayette.
II.Issue
A.LackofconnectionbetweentheYWCADomesticViolenceInterventionand
PreventionProgramandPurdueCommunity.
B.AffectedPublics
a. YWCA
b. Purduestudents
c. Purduefaculty
C.Timing
a. OctoberisDomesticViolenceAwarenessmonth
b. Itisalwaysaseriousrelevantissue
c. Itisfeaturedinthemediaaregularbasis

d. PurdueUniversityisbuildingasexualassaultcrisiscenteroncampusthisyear.
III.Objectives
A.Tocreateadomesticviolencemarch/eventonPurdueUniversity'scampus,bythe
beginningofDecember2015,throughtheparticipationofPurduegreekcommunity,
athletics,campusorganizations,facultyandstaff,andundergraduatestudentstoincrease
awarenessofdomesticviolenceby35%.
B.Toget5to10newstudentvolunteersfortherecurringvolunteerpositionstoanswer
thedomesticviolencecrisishotlineandassistingwiththechildrensprogramming
affiliatedwiththeDomesticViolenceInterventionandPreventionProgram,aswellas
510morePurdueaffiliatedpeopletoregisterfortheOctober9event.
IV.CampaignPlan
A.WewilltargettheFSCLCommunitybycontactingthefivecouncils.
1.TableTalks
a.Atabletalkisapresentationaboutaphilanthropiceventoncampus
givingdetailsabouttheeventatachapterfacility(sororityorfraternity
house).
b.Thisisbeneficialbecauseyouwillhavepersonalcontactwitheach
sororityandfraternitytobeabletogivedetailsabouttheeventandanswer
questionsformembers.
2.JointPresidentsCouncil
a.ThisisabiweeklymeetingwhereallchapterpresidentsfromtheIFC
andPanhellenicAssociationgatherandareinformedofupcomingevents
andbylawchangesfromtheIFCandPanhellenicAssociationcouncil
members.
b.ThisisbeneficialbecausetheleadersforeachGreekchapterwillbe
presentandwillbeabletodistributeinformationtotheirindividual
chaptermembers.
3.PurdueGreeksSocialMedia
a. ThisisavarietyofsocialmediaaccountshandledbyIFCandPanhelleniccouncil
membershighlightingchapter,philanthropiceventsandoutstandingchaptermembers.
b. Thisisbeneficialbecausethisreachingchaptermemberswhodontattendchapter
meetingsandisareminderinrealtimeoftheeventthatishappening.
B.Wewilltargettheathleticdepartmentbycontactingthemarketingdepartment.

1.ContacttheMarketingDepartment
a.Thiswillbebeneficialbecauseallsportteamswillbeaffectedandthe
PurdueSportsCommunitywillhelpraiseawareness.Havingathletes
comeoutandparticipatewillalsoincreasepopularityfortheevent.
C.Wewilltargetoncampusorganizationsbycontactingthoseinchargeofservice
opportunities.
1. Contacttheservicechairaboutserviceopportunitiesformembers.
a. Thiswillbeamutuallybeneficialrelationshipbecauseitwillestablishapotentialconnection
betweenstudents,theorganizationandtheYWCADomesticViolenceIntervention&
PreventionProgramandhelpstudentsachieveservicerequirementsviatheeventorrecurring
serviceopportunitiesiftheyhavethem.
2.Haveorganizationssponsortheevent,andhaveatableatit.
a.Thiswillbemutuallybeneficialfortheorganizationandourcampaign
becausetheorganizationwillgetrecognition,andtheywillhelpwith
promotingtheeventandparticipatinginit.
D.Wewilltargetfacultyandstaffthroughemails,exponents,andspeakingwithour
professorespeciallywithintheBrainLambSchoolofCommunication.
1. Sendingoutemailstofacultyandstaff
a.Thisisbeneficialbecausethiswillhelptogetfacultyinvolvedinthe
cause,andhelpspreadawarenessoncampus.
1. PuttinganadintheExponent
a.Thisisbeneficialbecausethiswillhelptogetfacultyinvolvedinthe
cause,andhelpspreadawarenessoncampus.
1. Speakingwithprofessors
a.Thisisbeneficialbecausethiswillhelptogetfacultyinvolvedinthe
cause,andhelpspreadawarenessoncampus.
E.Wewilltargetundergraduatestudentsthroughtwitter,facebook,instagram,email,
andfliersoncampus.
1. SocialMedia
a. Throughtargetingundergraduatesonsocialmediawecanspreadthe
wordaboutourevent,andcreateawarenessfordomesticviolence.
2. FlierEvent

a. Throughtargetingundergraduatesbypostingfliersaroundcampus
wecanspreadthewordaboutourevent,andcreateawarenessfor
domesticviolence.WehavealreadydonethisfortheOctober9event
inLafayette.
F.Wewilltargetthemediaoncampus(andthereforethegeneralpopulationofcampus)
withapressreleaseandpotentiallyaradionewsrelease.
1. PressRelease
a. WewillprovideapressreleasetoTheExponentandpossiblytheJournalandCourierto
provideinformationtothosethatgettherenewsthereandhelpbridgethegapbetweenthe
YWCAinLafayetteandPurduescampus.
2.RadioNewsRelease
a. Wemaybeabletohavethiseventdiscussedonalocalcampusradiostationtohelpraise
awarenesswithanotherdemographiconcampus.

V.Evaluation
A.Wewillevaluateourobjectivebysendingoutapreliminarysurvey,through
Qualtrics,aboutdomesticviolenceandwheretoseekhelpinLafayette,andafterthe
eventwewillsendoutapostsurveytomeasureawarenessofdomesticviolenceand
wheretoseekhelpinLafayette.
B.Anotherwaytoevaluatethesuccessoftheindividualprogramistomeasurethe
numberofstudentsthatattendtheWalkaMileinHerShoeseventoncampuswitha
registrationsheet.
C.WewillalsoevaluatethesuccessoftheefforttogetmorePurduestudentsandstaffto
attendtheOctober9event,andtogetrecurringstudentvolunteersforthehotlineand
childprogrambytakingacountfromJasmine,whoisinchargeofkeepingtrackof
volunteers.