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PART I THE DECISION WHETHER TO INTERNATIONALIZE

Figure 1.2

Development of an international marketing plan

CHAPTER 1 GLOBAL MARKETING IN THE FIRM

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PART I THE DECISION WHETHER TO INTERNATIONALIZE

Continued

Source: Hollensen, S. (2008) Essentials of Global Marketing, FT/Prentice Hall, pp. 69. Copyright Pearson Education Limited.

Figure 1.2

CHAPTER 1 GLOBAL MARKETING IN THE FIRM

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