TEXTUAL ANALYSIS

RESEARCH & PLANNING

Be creative in how you present your analysis:
An example

KEY CONCEPTS
Media Language: how are all elements of media language used to create an
engaging product?
Representation: how are different characters and places represented? Are
stereotypes challenged or reinforced?
Audience: who is the primary target audience and how will they be attracted
to this product?
Genre: what is the genre and how is this communicated to the audience
through generic conventions.
Narrative: how can Todorovs and Levi-Strauss theories be applied?
Institution: who has produced the media text? Are they a large or
independent media institution? Any budget information etc? Was it successful?