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    This document discusses different types of media organizations. Multinational organizations operate across many countries with a global presence and profit-driven mainstream products. National organizations operate within one country with national coverage, distribution, and a focus on local audiences and products. Local media provides local services with a close relationship to audiences defined by a small geographical location. Community media serves community needs through wide participation, small audiences by area or interest, and a key role for volunteers in the not-for-profit organization.

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    This document discusses different types of media organizations. Multinational organizations operate across many countries with a global presence and profit-driven mainstream products. National organizations operate within one country with national coverage, distribution, and a focus on local audiences and products. Local media provides local services with a close relationship to audiences defined by a small geographical location. Community media serves community needs through wide participation, small audiences by area or interest, and a key role for volunteers in the not-for-profit organization.

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    101 views2 pages

    Handout - CDMP Unit 8 Lesson 4

    Uploaded by

    api-295714457
    This document discusses different types of media organizations. Multinational organizations operate across many countries with a global presence and profit-driven mainstream products. National organizations operate within one country with national coverage, distribution, and a focus on local audiences and products. Local media provides local services with a close relationship to audiences defined by a small geographical location. Community media serves community needs through wide participation, small audiences by area or interest, and a key role for volunteers in the not-for-profit organization.

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    of 2

    Creative Digital Media Production Unit 8: Lesson 4

    What might an organisation that operates over many countries


    be called?
    What
    are
    the

    Multinational

    characteristics of this type of organisation?


    Global presence
    Use synergy

    Profit-driven

    Mainstream products

    Market-led

    What might an organisation that operates over one country be


    A company that is only known in one country which is called an national
    company

    called?
    Get some pictures of example organisations...
    BBC
    Channel 4
    UK TV
    What are the characteristics of this type of organisation?
    National coverage and distribution
    products

    National focus of

    Compete with local and international market

    What are the characteristics of local media?


    Get
    some

    Provide local services


    relationship with audiences

    Close

    Audiences define by geographical location

    Focus on local

    pictures of example organisations...


    BBC-points
    west

    BBC Wiltshire

    Wiltshire
    Times

    Made in
    Bristol

    What are the characteristics of Community media?


    Serving the needs of a community or particulars groups. Wide community
    participation. Audience defined by a small; geographical area or special
    interest. Key role of volunteers within the organisation. Not for profit
    organisation, diverse content gives training opportunities.

    Get some pictures of example organisations...

    Write down definitions for...


    Vertical Integration
    This is where organisations owns
    companies throughout the
    production process

    Horizontal Integration
    Organisations that own more
    than one company across a
    media sector(s)

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