BENGALURU: Amazon, which counts India as its fastest growing market, has enticed

Flipkart's largest shareholder, Tiger Global Management, to significantly increase its

stake in the US listed e-tailer.
The investment vehicles in each case are different entities of Tiger Global, but the
investments are a measure of how much upside the New York-based firm sees in
global e-commerce. Interestingly, Tiger's increased exposure to Amazon also comes
at a time when the Jeff Bezos-led e-commerce powerhouse is narrowing its gap with
Flipkart in India.