PANTALOONS

RETAIL STORE
PRESENTED BY:
PARUL MATHUR
RASHMI RANJAN MALLA
SHANTANU BHARDWAJ
SIDDHARTH PRIYA SRIVASTAVA
 PANTALOONS STORE
• The Pantaloons Retail Store was established in
1997 in Kolkata as a family store.
• It is basically a lifestyle retailing store which
targets the customers from the Average to
Above Average income group.
• They deals in different kind of apparels &
other accessories related to them.
• They carry some popular Brands and some
private labels also.
 BRANDS
• Liliput
• Levis
• Spykar
• Lee Cooper
• ID
• Provogue
• Jockey
• Fast-track
• Hotwheels
• Barbie
 PRIVATE LABEL
• Rig
• Bare denim
• John Miller
• Aakriti
• Trisha
• Indus League
• Blue Sky
• My Tees
 TOPICS UNDER STUDY

• STORE DESIGN
• CONSUMER PROFILE
• MERCHANDISE
 STORE DESIGN

• Interiors & Exteriors of the retail store, which is the

proper combination of some different aspects.
– Merchandise Assortment
– Layout
– Fitting & Fixture
– Ambience
– Visual Merchandising
• This helps the store to attract its target customers
and to create a good shopping experience.
 LAYOUT
RACE-TRACK LAYOUT
It is a type of store design that provides major aisle
to facilitate customer traffic, with access to
multiple entrances of the store.

This aisle loops through the store, providing access

to all departments, it encourages impulse
purchasing. That is why it is also known as “LOOP”
layout.
MERCHANDISE ASSORTMENT
It is an offering to the customers to choose from
●

different sizes, brands, colors, designs & prices in one

location

●
It is the no. of different items in a
merchandise category.

Merchandise assortment of the store is very good

●

they carry the width as well as the depth of the

products in each category.
 FITTING & FIXTURE

Straight racks (fixture)

Rounder

Four way Browser

Two Way Browser

Gandola (Power Price Table)

STRAIGHT RACK
ROUNDER
FOUR WAY BROWSER
TWO WAY BROWSER
GANDOLA
 AMBIENCE
AMBIENCE

LIGHTING COLOR

EFFERVESC
MUSIC ENCE
 VISUAL MERCHANDISE
It is basically the way of displaying the products and
services in the attractive manner to communicate with the
customers, which are offered by the Store.

The pantaloons uses Graphics such as Photo panels,

mannequins which add personality & beauty to the store’s
image.

They also use trendy Signage to attract the

customer.
They also highlight their merchandise by the use of light &
Bold graphic Posters hung from the ceilings, which provides
information.
 MERCHANDISE
• They carry two types of Merchandise category
– Fashion Merchandise
– Seasonal Merchandise
FASHION MERCHANDISE : Merchandise related
to the fashion which is in trend.
-They also use the strategy of FASHION FRIDAY.

SEASONAL MERCHANDISE : Merchandise which

change according to the seasonal changes.
-Eg : Winter wears & Summers
 CONSUMER PROFILE
They target the market of middle to upper middle
class income group.
Because the number of members of these groups
are maximum.
That is why the price range of pantaloons is in
between Rs. 399-3999.
They also offers different discounts and attractive
schemes to encourage these groups to purchase
more often.
THANK YOU !!!