Trends

Recent Example and news

article source

Factors

Increased
frequency of
holidays,

http://www.tomorrowstourist.com/tr
ends.html

natural
disasters,

Greater
flexibility (of
booking, of
products),

ABTA Travel Trends Report shows

Demand for Greater Flexibility,
according to 70 per cent of people
polled for the ABTA Travel Trends
Report 2013 holidaymakers were
booking more 'DIY' holidays,
both offering added flexibility to a
trip and cheaper costs. This is due
to development of technology,
being able to book online and via
apps.

health warnings

http://67d8396e010decf37f335facf23e658215b1771a91c2df41e
9fe.r14.cf3.rackcdn.com/publicatio
ns/Travel_trends_report_2013.pdf
More
independent
travellers,

Greater
opportunity
for adventure
and
alternative
destinations,

Growth of independent Chinese

Travellers. Chinese travellers
The rise of the independent tourist
(Source:
http://www.economist.com/blogs/g
ulliver/2013/08/chinese-travellers)
https://www.gov.uk/government/upl
oads/system/uploads/attachment_
data/file/78416/Government2_Tour
ism_Policy_2011.pdf
The process for identifying these
super-destinations or attack
brands which can attract and hold
visitors interest for a stay lasting a
week or more. Creating
alternative destinations which
match increasingly self-confident
and adventurous customers due
to the increase in opportunity for

Recent Example or
explanation and
news source
Eyjafjallajkull volcano
eruption.
Despite the power and
global impact of that
volcanos several-weeklong eruption, it barely
affected Iceland
http://www.newsweek.com
/iceland-experiencing-itsbiggest-continuousvolcanic-eruptioncenturies-277733
Tourism Falling off in Africa
due to Ebola.
https://www.google.co.uk/s
earch?
hl=en&source=hp&q=tren
d+greater+flexibility+for+b
ooking+holidays&oq=&gw
s_rd=cr&ei=9GpEVuH8Is
HBUoj5lpgN#safe=strict&
hl=en&q=health
%20warnings%20impact
%20on%20travel%20and
%20tourism

epidemics and
pandemics

Thomas Cook reveals swine

flu impact, costing them
around 12.6 million.
www.independent.co.uk
Travel News & Advice

terrorism

Tourists look for other

destinations meaning a drop
of direct foreign fund and
investment, and they have
less interest into the
destination affected.
http://www.tourmag.com/The
-terrorist-attacks-a-problemfor-the-tourism-industry-inFrance_a71934.html

Decline in
incoming and
outgoing
passenger
numbers to a
destination
of choice
(Egypt)

lower
spending of
UK tourists in
Euro
destinations

Growth and
expansion of
regional
airports,

holidays overseas.
Egypt hit by 95% decline in
tourism revenue with western
travel warnings and social unrest
to blame

environmental
issues

http://www.gdrc.org/uem/eco
-tour/envi/one.html
Depletion of natural
resources, water and local
resources as well as land
degradation. Pollution and
waste is also caused.

cost of travel

Tourism price
competitiveness.
Many have developed or
used indicators of tourism
price competitiveness.
http://www.weforum.org/pd
f/ttcr09/Chapter
%201.6.pdf

world recession

The financial crisis and

economic recession are
bringing about tighter
credit conditions, high
consumer debt, decreased
housing wealth, stagnant
wages, and rising
unemployment, all of
which are leading to a
contraction in travel
demand
Demand for travel
decreases.
http://www.freepatentsonli
ne.com/article/AnnalsDAAAMProceedings/224712978.h
tml

http://www.dailymail.co.uk/travel/tr
avel_news/article-2738446/Egypthit-95-decline-tourism-revenuewestern-travel-warnings-socialunrest-blame.html#ixzz3rH89h7Y6
UK tourists shunning the cost of
the Eurozone.
The days of bargain, booze-fuelled
fortnights in countries such as
Spain, Portugal and Greece are
presently a thing of the past for
Britons looking for a bit of low-cost
fun in the sun.

Regional airports growing as

passengers avoid London hubs
(Source:
http://www.theguardian.com/busin
ess/2007/nov/16/theairlineindustry)

Withdrawal
or addition of
some
destinations
by low-cost
airlines

Norwegian launch UKs

only link to Puerto Rico with
fares from 159
First time the route has

been served directly in almost a

decade.

(Source:www.mynewsdesk.

currency
exchange rates

Euro exchange rate deals

blow to summer holiday
Brits
Source:
http://www.dailymail.co.uk/tra
vel/article-2013373/Summerholidays-Euro-exchangerate-millions-ditch-breakabroad.html

com, 2015)

decline in
sales

technological
developments

Low consumer confidence

behind weaker
performance.
Low consumer
confidence translated into
travellers often opting for
cheaper holiday options
with a rise in holidays at
second homes or staying
with friends and family
http://blog.euromonitor.co
m/2010/10/further-declinefor-the-travel-retailmarket-in-europe.html
It creates a great deal of
conveniences while at the
same time has been used
as a way to increase
revenues and to lessen
customer service.
http://www.tourismandmor
e.com/tidbits/tourism-in-aworld-of-technology/