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  • Daftar Pustaka: Pengendalian, Erlangga, Jakarta

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    This document contains a list of references or sources used in a research paper or project. It includes 9 references consisting of books and journal articles on marketing management, promotion strategies, and research methods published between 2001-2009. The references are listed in Indonesian language referencing the author's name, book or article title, publication year, and publisher.

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    isi pustaka ini gaul

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    Isi_pustaka_990148509932

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    This document contains a list of references or sources used in a research paper or project. It includes 9 references consisting of books and journal articles on marketing management, promotion strategies, and research methods published between 2001-2009. The references are listed in Indonesian language referencing the author's name, book or article title, publication year, and publisher.

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    15 views8 pages

    Daftar Pustaka: Pengendalian, Erlangga, Jakarta

    Uploaded by

    Anonymous i1QgHC8Q3
    This document contains a list of references or sources used in a research paper or project. It includes 9 references consisting of books and journal articles on marketing management, promotion strategies, and research methods published between 2001-2009. The references are listed in Indonesian language referencing the author's name, book or article title, publication year, and publisher.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    of 8

    DAFTAR PUSTAKA

    Philip Kotler & Kevin Lane Keller, 2009, Manajemen pemasaran, Edisi 13 Jilid
    1. Jakarta.
    Philip Kotler & Kevin Lane Keller, 2009, Manajemen pemasaran, Edisi 13 Jilid
    2. Jakarta
    Freddy Rangkuti, 2009, Strategi Promosi Yang Kreatif, Jakarta
    Drs. Basu Swastha DH, MBA, 2001, Pengetian Promosi, Leader Print. Jakarta.
    Kotler, Philip, 2006, Dasar-dasar Pemasaran, Erlangga, Jakarta.
    Kotler, Phillip, 2005, Manajemen Pemasaran : Analisis Perencanaan dan
    Pengendalian, Erlangga, Jakarta.
    Stanton, William, J., 2004, Prinsip Pemasaran, Terjemahan Yohanes Lamarto,
    Erlangga,: Mc Graw Hill International Book Company, Sixh Edition,
    Jakarta.
    Stanton, William, J, 2006, Fundamental of Marketing, International Book
    Company, Singapura.
    Sugiyono, 2004, Metode Pengambilan Sample, Jakarta.

    80

    Lampiran I
    Struktur Organisasi
    PT. JIMAC

    EXECUTIVE

    Corporate
    Secretariat

    Legal

    R&D

    Corporate
    Secretariat

    Act GM Fin &


    Accounting

    Finance & Acc.


    Manager TBA

    GM Marketing
    Support

    GM Service

    Act Iventory
    Control

    Act Workshop
    Manager

    HR & GA
    Manager

    Finance

    Human
    Resource

    Sales
    Representative

    Repair &
    Overhaul

    Accounting

    General Affairs

    Export Import

    Parts & Logistic

    Yard
    Management

    Purchasing

    81

    Lampiran II
    IKHTISAR PENDAPATAN DAN BIAYA PROMOSI
    PT. JAKARTA INTERNATIONAL MACHINE CENTRE

    TAHUN
    KETERANGAN

    2005
    (dalam Rp)

    2006
    (dalam Rp)

    2007
    (dalam Rp)

    2008
    (dalam Rp)

    PENDAPATAN

    38.581.720.548

    33.992.577.624

    22.329.157.888

    46.651.223.407

    BIAYA
    PROMOSI

    1.812.246.779

    91.360.240

    232.112.659

    83.913.570

    4,70%

    0,27%

    1,04%

    0,18%

    82

    LAMPIRAN III
    Gambar pool truck dan alat alat berat

    83

    LAMPIRAN IV
    Gambar alat alat berat ( Excavator & Crane )

    84

    LAMPIRAN V

    85

    LAMPIRAN VI

    JIMACS MISSION :
    Jimac treats every customer as its long time business partner in the investment of
    every unit of heavy equipment either sold,rented, or service contracted to the
    customers.
    Jimac pledges every customer the full support in achieving the highest operating
    performance of every heavy equipments released such that customer can
    maximize profit from investment.

    JIMACS VISSION :
    To be the leader in used heavy equipment business (sales,rental & contracting) in
    global market.

    86

    LAMPIRAN VII

    SURAT KETERANGAN PENELITIAN

    87

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