Weekly Dashboard - Executive Summary

Week of 4/29 - 5/5

At A Glance - Total Campaigns
Clicks 9381 Revenue $ 91,375.72
Average CPC $ 0.57 Total Spend $ $ 5,352.80

Engine Clicks Average Bid Spend Revenue

Google Product Search/Base 1,048 n/a n/a $15,078
Pricegrabber.com 1,689 $ 0.58 $979.62 $12,096
Shopzilla/BizRate 2,916 $ 0.64 $1,859.66 $32,848
Yahoo Shopping 980 $ 0.63 $617.40 $4,479
Shopping.com 2,748 $ 0.69 $1,896.12 $26,874

Clicks

3,500

3,000 2,916
2,748
Google Product Search/Base
2,500

Pricegrabber.com
2,000
1,689
Shopzilla/BizRate
1,500
1,048 980 Yahoo Shopping
1,000

Shopping.com
500

0
Clicks
Cost Per Click

$0.80
$0.69
$0.70 $0.64 $0.63
$0.58
$0.60

$0.50 Google Product Search

Pricegrabber.com
$0.40
Shopzilla/BizRate
$0.30 Yahoo Shopping

$0.20 Shopping.com

$0.10
$-
$-
Average CPC

Spend Per Engine

2000 $1,859.66 $1,896.12

1750
1500 Google Product Search
1250 Pricegrabber.com
$979.62
1000 Shopzilla/BizRate
750 $617.40 Yahoo Shopping
500 Shopping.com
250
0
0
Weekly Spend
Revenue Per Engine

$40,000

$35,000 $32,848

$30,000 $26,874 Google Product Search/Base

$25,000 Pricegrabber.com
$20,000 Shopzilla/BizRate
$15,078
$15,000 $12,096 Yahoo Shopping

$10,000 Shopping.com
$4,479
$5,000

$0
Revenue
Weekly Traffic - Week Over Week
Week of 4/29 - 5/5

15 Week Snapback - Key Metrics

Category Clicks Average Bid Spend Revenue Cost of Sale %
1/21/2007 3,048 $0.75 $2,286.00 $11,048.22 20.60%
1/28/2007 3,454 $0.72 $2,486.88 $13,486.74 18.14%
2/4/2007 4,890 $0.72 $3,520.80 $14,678.04 23.90%
2/11/2007 5,491 $0.68 $3,733.88 $19,546.14 19.10%
2/18/2007 5,689 $0.69 $3,925.41 $28,970.56 13.50%
2/25/2007 6,458 $0.70 $4,520.60 $38,972.35 11.50%
3/4/2007 6,789 $0.67 $4,548.63 $45,873.29 9.90%
3/11/2007 8,213 $0.66 $5,420.58 $40,234.98 13.40%
3/18/2007 8,949 $0.66 $5,906.34 $61,078.34 9.60%
3/25/2007 8,890 $0.66 $5,867.40 $64,789.23 9.00%
4/1/2007 8,765 $0.63 $5,521.95 $74,356.98 7.40%
4/8/2007 8,676 $0.62 $5,379.12 $82,546.94 6.50%
4/15/2007 9,034 $0.60 $5,420.40 $76,895.28 7.00%
4/22/2007 9,087 $0.58 $5,270.46 $84,789.31 6.20%
4/29/2007 9,381 $0.57 $5,352.80 $91,375.72 5.80%

15 Week Snapback - Engine Traffic

Engine Google Base Price Grabber Shopzilla/Bizrate Yahoo Shopping Shopping.com
1/21/2007 500 833 1,108 244 926
1/28/2007 738 1,230 1,636 360 1,368
2/4/2007 870 1,450 1,929 424 1,612
2/11/2007 956 1,593 2,119 466 1,771
2/18/2007 776 1,293 1,720 378 1,438
2/25/2007 566 944 1,256 276 1,050
3/4/2007 751 1,252 1,665 366 1,392
3/11/2007 740 1,234 1,641 361 1,372
3/18/2007 733 1,221 1,624 357 1,358
3/25/2007 803 1,339 1,781 392 1,489
4/1/2007 873 1,455 2,517 554 2,104
4/8/2007 896 1,493 2,583 568 2,159
4/15/2007 720 1,200 2,076 457 1,736
4/22/2007 740 1,233 2,133 469 1,783
4/29/2007 1,048 1,689 2,916 980 2,748
 Avg. CPC
Overall Traffic

-
1,000
2,000
3,000
4,000
5,000
6,000
7,000
8,000
9,000
10,000

$0.00
$0.30
$0.60

$0.10
$0.20
$0.40
$0.50
$0.70
$0.80
1/21/2007 1/21/2007

1/28/2007 1/28/2007

2/4/2007 2/4/2007

2/11/2007 2/11/2007

2/18/2007 2/18/2007

2/25/2007 2/25/2007

3/4/2007 3/4/2007

3/11/2007 3/11/2007

3/18/2007 3/18/2007

3/25/2007 3/25/2007

4/1/2007 4/1/2007

4/8/2007 4/8/2007

4/15/2007 4/15/2007

4/22/2007 4/22/2007

4/29/2007 4/29/2007
Cost of Sale %

30.00%

25.00%

20.00%

15.00%

10.00%

5.00%

0.00%
Google Base - Campaign Summary
Week of 4/29 - 5/5
Clicks per Day

70

60

50

40
Clicks
30

20

10

0
Sun 4/29 Mon 4/30 Tue 5/1 Wed 5/2 Thu 5/3 Fri 5/4 Sat 5/5

Clicks per Day Top Keywords

Date Clicks Keyword Visits
Sun 4/29 51 In this area we will list your top 25 Keywords for each Comparison Shopping Engine.
Mon 4/30 62
Tue 5/1 60 Your Weekly Report will have a Campaign Summary page like this one
Wed 5/2 56 for all of your active Comparion Shopping Campaigns.
Thu 5/3 41
Fri 5/4 45 The Weekly Report helps our Merchants to understand which Campaigns
Sat 5/5 34 have the highest ROI so they can make more informed decisions with their
Campaign Notes Comparison Shopping Spend.
This is the campaign notes section. Look here for feedback
on feed optimization, site issues pertaining to specific engines,
and advice on how to better expose your listings to the
Comparison Shopping Engines.