TABLE OF CONTENTS

Title of My Project:..................................................................................................3
Research Methodology............................................................................................3
Baby Care (Diapers) Industry in India.....................................................................3
Major Brands across the world................................................................................4
More brands across the world:.................................................................................5
Major Players in India............................................................................................11
Brands and their companies...................................................................................11
About companies...................................................................................................12
About Huggies:..............................................................................................12
About Godrej:................................................................................................14
About Wipro:.................................................................................................15
About Pampers:..............................................................................................16
Range of products (diapers) offered:.....................................................................18
Major findings:.......................................................................................................20
Conclusion.............................................................................................................21
Webliography:........................................................................................................22
Bibliography..........................................................................................................23
Executive Summary:
The project report clearly highlights about the baby care industry (diapers) and the
various companies with their brands which offer diapers in India. The report gives
mainly emphasis on brands available and marketed in India. It gives a clear
outline what product range the companies are offering for babies. Information
about companies, their brands and product range is clearly mentioned. A
comparison between India and other countries is mentioned and major players of
India are highlighted. Various details about the different companies are also
mentioned and what they offer apart from baby care (diapers). Major findings
have been discussed
Title of My Project:
Baby Care Products – Diapers

Research Methodology
Primary Data:
Data was collected from different shops and medical stores.
Different types of diapers were present but were not more than 3 at
one store. When compared with secondary data only few brands
were available in market.
Secondary Data:
Data was collected from websites of different companies and
mainly the context was searched from the Indian perspective. In
order to have a look over a difference between India and other
countries some data was searched on global websites.

Baby Care (Diapers) Industry in India

Baby care industry has grown drastically over a period of time in India. Earlier, it
was a big industry in foreign only i.e. the countries which were regarded as
developed countries but now even in India babies are given preference and
separate products are launched according to their needs. Now, one can clearly
observe the market and make out that there are huge varieties of products for
babies like baby soap, baby shampoo, and baby diapers.
Why this has been done?
This is done basically because babies are cute and parents love them and have
affection for them. Earlier, parents also loved their babies but there was not a
technological development and post 1991 scenario has changed a lot.
Liberalization, privatization and globalization have taken place. One more reason
so as to why baby industry is growing at a great pace is the demand by babies are
not ignored now and parents do not want their baby to suffer from any disease or
discomfort so as to remain healthy. Now, it has also become a fashion due to a lot
of demonstration effect in India. More job offers and increase the standard of
living has also given a rise in the baby care product industry over several years.

Major Brands across the world

Pampers
Huggies
Seventh Generation
Similac
Enfamil
Earth’s Best
California Baby
Johnson & Johnson
Carters
Robeez
Avent
Baby Bjorn
bumGenius
Burt’s Bees
Diaper Dekor
Dr. Brown
Dreft
Gerber
gDiapers
Good Start
Haba
Lansinoh
Luvs
Melissa & Doug
Mustela
Nature Babycare
Playtex
Skip Hop
Tea Collection
Born Free

More brands across the world:

A+D Accu-Clear Aden + Anais
Adiri Natural After-Bite Ah Goo Baby Alex
Nurser
Always Amazing Miracle Ameda American Baby
Blanket Company Company
American Baby Angel Dear Angelcare Anka by Svan
Company (ABC)
Aqua Leisure Aquaphor Argington Avalon Organics
Aveeno Baby Avent

Babe Ease Baby Be Mine Baby Bjorn Baby Blanket

Baby Cie Baby Delight Baby Einstein Baby Essentials
Baby Jogger Baby K'Tan Baby Mel Baby Soy
Baby's Only Babyganics Babyletto BabyPlus
BabySmart Badger Balm Badger Basket Bailey Medical

Bajo Toys Baker & Taylor Balboa Baby Balmex

Bambino Mio Bamboo BananaFish Band-Aid
Collection
Barbie Bargoose Basq BEABA
Beaute de Maman Bebe Au Lait Bedtime Originals Belabumbum

Bella B Belly Bandit Belly Basics Bellybar

Bellysonic Benadryl Bibsters Blue Lizard

Blue Orange BOB Boo Boo Buddy Boogie Wipes
Games

Books Boon Boppy Born Free

Born Naked Boudreaux Brain Noodles Braun

Bravado Designs BreathableBaby Bright Beginnings Britax

Bruder Bug Band Bugaboo Bumbleride

Bumbo bumGenius Bumkins Bundles

Burt's Bees C-Panty

California Baby Camden Rose CARES Caring Corners

Carter's Cetaphil Charades Charlie Rocket

CHARM Chicco Chronicle Books Classy Kid

Clean Well Clearblue Easy Clek Clipo

Cloud B Clouds and Stars CMO Colgate

Combi ConsumerVision Contours Cool Gear

Corolle Cosco Cotton Caboodle Cottonelle

Country Kids Coverplay Crane Crayola

Crest Crocodile Creek Crocs Cybex

Dabbawalla Daddy's Tool Bag

Dandelion Dapple David Fusseneger DaVinci

Dayla Baby Deglingos Depend Desitin

diapees & wipees Diaper Dekor Diaper Dude Diapers.com
Disney Disney Baby Disney by Grand Do-A-Dot
Touring Baby
Dr. Brown's Dream on Me dreambaby Dreft

Dress Up Dropps Duracell Dutailier

DwellStudio E.P.T.
Earlyears Earth Mama Earth's Best Earth's Best by
Angel Baby Jason

Easy Expression econobum Ecotots Eddie Bauer

Eddie Bauer Educo Edushape Edward Boutross

eeBoo Egg by Susan Elegant Baby Elements Naturals

Lazar

Ella's Kitchen Emily Green Enfamil ErbaOrganics

Erector Ergo Baby Eve Alexander Evenflo

FertilAid Finis First Juice

First Years Fisher Price Flap Happy Fleurville

Flintstones flip Foogo by Free & Clear

Thermos

Fresh Baby Fuzzi Bunz

Gabrialla Gaiam gDiapers Gentle Naturals
Gerber Gertie Gift Mark Glamourmom

Go-Go Babyz Good Start Graco Graco by LaJobi

Green to Grow Green Toys Gund

Haba Hachette Book Halloween Halo

Group Costumes
Happy Baby Happy Heiny's Harper Collins Hasbro

Hatley HBO Honeywell Hoppop

Hotslings Huggies Hyland's

I Play I'coo Imodium A-D Infantino

Inglesina ingrid & isabel InStep IQ Baby

J L Childress Japanese Weekend

Jeep Jefferies JJ Cole John Deere

Johnson & Joovy Ju-Ju-Be Juvenile Solutions

Johnson
K'Nex Kalencom Kandoo
Kathe Kruse Kaz Keds Kee-Ka

Kettler Kid Basix Kid Galaxy Kid Kusion

Kid O KidCo KidKraft Kidorable

Kids Preferred Kirkland Kiss My Face Kissy Kissy

Klean Kanteen Kolcraft Kushies

L'il Critters L'ovedbaby La Leche League

International
Lamaze Lambs & Ivy Lana Lansinoh

Laptop Lunches Lascal Latitude Enfant Leachco

LeapFrog Learning Curve Learning LEGO

Baby Resources
Let's Go Chipper Levana lillebaby LilyPadz
Lincoln Logs Little Kids Little Partners Little Pim

Little Remedies Little Tikes Little Twig Luvs

Maclaren Made by Moms

Majamas Manhattan Toy Manny and Simon Margery Ellen

Mary Meyer Mattel Maxi-Cosi MD Moms

Medela Melissa & Doug Method Mia Moda

Micralite Mini-Shower Minui Handysitt MiYim

MOBI Moby Monarch Motrin

Technologies
Mountain Buggy Mullins Square Munchkin Music for Little
People
Mustela Mutsy My Baby Experts My Brest Friend

Mylanta Mylicon N
Nap Nanny Natrapel Natural Mat Nature babycare
Nature's Baby NaturePedic Natures Purest Natursutten
Organics

Neat Solutions Neosporin Neurosmith New Native Baby

Carrier
New Sound Nick Jr. Noli n Nali Nomie Baby

Noodle & Boo North American North States Nuby

Bear Company Industries
Nuk Oi Oi
Olian Once Upon a One A Day Oots!
Potty
Orajel Oral B Orbit Baby Osh Kosh
OshKosh B'Gosh OV-Watch
P'kolino Palmer's Pampers Pearhead
Pedialyte PediaSmart Pediasure PediaVance
Peg Perego Penelope Peapod Penguin Putnam Phil & Teds

Plan Toys Play-doh Playskool Playtex

Plum Baby Plum Tots Podee Pre~Seed
Preggie Pops Primo Prince Lionheart ProTec
Protect-a-Bub Psi Health Puj Puppet Workshop
Solutions, Inc.
Putumayo Kids Quadrilla
Quercetti Quinny
Radio Flyer Ravensburger RaZbaby Reach
Real Kids Shades Recaro Revolution Foods Rhino

Robeez Robeez Socks Rock Star Baby Rodale Press

RoomMates Rubies
Safety 1st Sand Dune Saro Trading Sassy
Publishing
Saucony SC Products Schwinn Schylling

Sealy by Kolcraft See Kai Run Selecta Serta

Sesame Street Seventh Sevi Sigg

Generation
Similac Simplisse Simply Saline Skip Hop

Skuut Slinky Small World Toys Smart Monkey

Toys
Snoozer Sorelle Sperry Spielstabil

Sprig Toys Sprout Sterling Stokke

Publishing
Stork Sak Stride Rite Sumersault Summer Infant
SunBusters Sunshine Kids Svan Swaddle Designs
SwimWays Taggies
Tampax Tatutina Tea Collection The Baby Bunch
The Mommy The Orb Factory The Peanut Shell Thermos
Hook
Thinkbaby ThinkFun Thomas & Friends Thomas & Friends
Wooden Railway
Tike Tech Tiny Love Tolo Tomy
Tots In Mind Trend Lab Triple Paste TruKid
Trumpette TummyTs Turtle Fur Tushies
Tylenol Under the Nile
UpSpring Baby Valco Baby
Vanicream Vermont Organics Vicks Vilac
Vulli Wall Candy Arts
Water Babies Weil Baby Weleda Widgeon
Wonderworld Woodours Woody Click Workman
Publishing
Wow WubbaNub

Yookidoo Yummi Bears

Zutano Zyrtec
Major Players in India
• Huggies
• Snuggies
• Wipro baby soft
• Pampers

Brands and their companies

Huggies Huggies India Co. Ltd.
Snuggies Godrej
Wipro Baby Soft Wipro
Pampers Pampers (Procter & Gamble)
About companies
About Huggies:
Huggies is a brand name disposable diaper marketed by Kimberly-Clark. K-C
sells several forms of diapers, though the Huggies brand name is used for its
traditional baby diaper. It also sells "Pull-Ups" training pants and "GoodNites"
Nighttime protection for older kids, as well as a line of disposable swimtrunks
known as "Little Swimmers." The main rival for Huggies in North America and
the UK is Pampers.

Product Lines

Little Snugglers Diapers for new babies, formerly known as Gentle Care (name
changed around May 3, 2009). This line is designed to gently protect new babies,
features Winnie the Pooh and his friends, with step sizes of Premmies, Newborn,
1, and 2.
Little Movers Diapers for active babies, formerly known as Natural Fit (name
changed around May 3, 2009). This line is designed to fit and comfort for active
babies, features Winnie the Pooh and his friends, with step sizes of 3, 4, 5, and 6.
Snug & Dry Diapers line is designed with leakage protection (LeakLock) to
capture moisture to help prevent leaks. Features Mickey and friends, with step
sizes of 1, 2, 3, 4, 5, and 6.
Overnites Diapers line is designed to absorb nighttime leaks. Features Sleepy
Mickey, with step sizes of 3, 4, 5, and 6.
Pure & Natural Diapers line is introduced in April 13, 2009 as a super premium
diaper that includes gentle and natural materials and ingredients
Sizes
Newborn up to 10 lb - These are for small newborn infants. May be too small for
some infants.
Size 1 - 8-14 lb - For larger newborns and infants up to about 3 months old.
Size 2 - 12-18 lb - For infants from about 2 months to 6 months.
Size 3 - 16-28 lb - For the transition of infancy to toddlerhood - for babies from
about 5 months to 2 years.
Size 4 - 22-37 lb - for toddlers from about 1 year to just about 3 years of age.
Size 5 - 28+ lb - for toddlers to preschoolers from about 2 and a half years to 4
years old. Ideal for preschoolers who still wet heavily at night. About the size of
size 4 underwear.
Size 6 - 35+ lb - for toddlers as well as preschoolers and elementary school kids.
For children from 3 and a half to 6. For children who toilet train later than usual
as well as those who may be trained during the day but need nighttime protection
for bedwetting and wet too heavily for Pull Ups products. About the size of Size 6
underwear.
Snug & Dry line also has additional size:
Size 1-2 - Up to 15 lb
Kimberly-Clark also makes smaller diapers for premature infants that do not use
superabsorbents.

About Godrej:
The Godrej Group was founded by Ardeshir and Pirojsha Godrej in 1897.
Godrej Group is one of the largest conglomerates based in Mumbai, India,
involved in various industries that include appliances, precision equipment,
machine tools, furniture, healthcare, interior solutions, office equipment, food-
processing, security, materials handling and industrial storage solutions,
construction and information technology. Its products include security Systems
and Safes, Typewriters and Word processors, Rocket Launchers, Refrigerators
and Furniture, Outsourcing Services, Machine Tools and Process Equipment,
Cosmetics and Detergents, Engineering Workstations, Medical Diagnostics and
Aerospace Equipment, Edible Oils and Chemical, Mosquito Repellents, Car
perfumes, Chicken and Agri-products, Material Handling Equipments Like
FORKLIFT Trucks, Stackers, Tyre handlers, Sweeping machines, access
equipments etc. The Group is headed by Mr. Adi Godrej & Mr. Jamshyd Godrej.
Traditionally, Vikhroli, a suburb to the Northeast of Mumbai has been Godrej's
manufacturing base, but increasingly the group have moved significant production
facilities away from Mumbai. The Godrej group also owns vast land in Vikhroli,
occupying 3500 acres (14 sq km) of land on both sides of the Vikhroli section of
the LBS marg. That makes the Godrej group the biggest private land owner in
Mumbai by far. Such vast land can, in theory, be used to create at least 1500 acres
of residential floor space, which, at very modest rates (Rs.10000/sq ft), can be
sold for USD 16 billion . Thus, the Godrej group is sitting on an invisible cashpile
that is envy of other Indian conglomerates.
About Wipro:
Wipro Technologies Limited (BSE: 507685, NYSE: WIT) is a giant information
technology services corporation headquartered in Bangalore, India. According to
the 2008–09 revenue, Wipro is the third largest IT services company in India and
employs more than 98,391 people worldwide as of 2009. It has interests varying
from information technology, consumer care, lighting, engineering and healthcare
businesses. Azim Premji is the Chairman of the board.
Wipro (an acronym of "Western India Palm Refined Oils") started as a vegetable
oil trading company in 1947 from an old mill at Amalner, Maharashtra, India
founded by Azim Premji's father.
When his father died in 1966, Azim, a graduate in Electrical Engineering from
Stanford University, took on the leadership of the company at the age 21. He
repositioned it and transformed Wipro (Western India Palm Refined Oil Ltd) into
a consumer goods company that produced hydrogenated cooking oils/fat
company, laundry soap, wax and tin containers and later set up Wipro Fluid
Power to manufacture hydraulic and pneumatic cylinders in 1975. At that time, it
was valued at $2 million.
In 1977, when IBM was asked to leave India, Wipro entered the information
technology sector.
In 1979, Wipro began developing its own computers, and in 1981 started selling
the finished product. This was the first in a string of products that would make
Wipro one of India's first computer makers. Wipro Technologies hired managers
who held their employees to strict performance standards.
In 1980 Wipro moved into software development and started developing
customized software packages for their hardware customers. This expanded their
IT business and subsequently developed the first Indian 8086 chip. Since 1992
Wipro has begun to grow its roots offshore in United States and by 2000 Wipro
Ltd ADRs were listed on the New York Stock Exchange site. The company's
revenue grew by 450% from 2002 to 2007.
Wipro started a highly appreciated initiative called WASE - Wipro Academy of
Software Excellence in 1996 .Under this program, some of the brightest science
graduates are selected and enrolled in an MS (Software Engineering) program in
collaboration with BITS,Pilani.

About Pampers:
Pampers is a brand of baby products marketed by Procter & Gamble. Pampers
was at one time only used as a name for a disposable diaper. Pampers diapers
come in sizes going all the way up to size 7. The smallest size is Preemie which is
for premature babies, it has a cut out notch like the newborn diapers. Diapers
going up to size 2 are sold as Swaddlers or Baby Dry. Diapers in size 3-6 are sold
as either Cruisers or Baby Dry. There is a size 7 diaper available only in the
Cruisers line. Pampers also produces wipes to complement their diapers. In
addition to these products they sell training pants under the name Easy Ups. There
is also as line of disposable swimpants sold under the brand name Splashers (or
Sunnies in Europe). There is also a line of bedwetting products named Underjams
which go up to 85 lbs. Some parents have also said that they use the regular
diapers on their bedwetting, or incontinent, child. In addition to diaper type
products Pampers also markets disposable bibs under the name Bibsters and a line
of bath products under the name Kandoo. The main competitor in the United
States is the Huggies brand.
Pampers were introduced in 1961. They were created by Vic Mills. The name
"Pampers" was coined by Alfred Goldman, Creative Director at Benton &
Bowles, the first ad agency for the account.
These early diapers were bulky, heavy products composed of fluff pulp with a
rayon topsheet, polyethylene backsheet. In 1966, Pampers launched a new
'wingfold' design and by 1969 started a "third size". It was also by this time that
Pampers became a national brand in the United States. Procter and Gamble
replaced the pin on design with tapes in 1971. Toddler and Premature Infant sizes
were also introduced around this time. Around 1982 Pampers switched from the
traditional 'wingfold' design of the early 1960s to the more conventional hourglass
shape, a feature that was first introduced on Luvs in 1976, and has evolved into an
industry standard. In 1986 thin diapers made with absorbent gelling material was
released. This made the average weight of a typical medium size diaper decrease
by about 50%. In 1987 Pampers and Huggies both introduced new frontal tape
systems which allow multiple repositioning of the lateral tape without tearing the
diaper. In the 1990s Pampers introduced an even thinner diaper known as Ultra
Dry Thins.
The 1990s also saw the introduction of gender specific diapers in the Pampers
brand and also the return to unisex diapers towards the end of the decade. In 1993
Pampers first attempt at training pants was introduced. These were simply known
as Pampers Trainers and would be a short lived product. Pampers would not try
doing training pants again until the introduction of Easy Ups. In 1998 Procter &
Gamble introduced its largest diaper at the time: Pampers Baby Dry Size 6. It was
promoted in an advertising campaign featuring famous pediatrician and child
development expert Dr. T. Berry Brazelton. Dr. Brazelton said to let the child
decide when the time is right to potty train. The size 6 diapers were billed as for
growing toddlers. Huggies also introduced a size 6 diaper at this time.
Range of products (diapers) offered:
Huggies
Diapers
Huggies Ultra
Medium
Large
Huggies Dry
Small
Medium
Large
Extra Large
Huggies Care
Small
Medium
Large
Huggies New Born
4 Pack
24 Pack

Snuggies

Quantity Price
2 Rs. 18 /-

Small 5 Rs. 50 /-

10 Rs. 100 /-
 2 Rs. 18 /-

5 Rs. 50 /-
Medium
10 Rs. 100 /-

25+3 Rs. 275 /-

2 Rs. 18 /-

5 Rs. 50 /-
Large
10 Rs. 100 /-

25+3 Rs. 275 /-

Wipro Baby Soft

Small
Medium
Large
Extra Large

Pampers
Small
Medium
Large
Extra Large
(In foreign customized service according to age, height, weight of the baby)
Major findings:
1) Baby care industry in evolving in India and growing at a great speed
2) Customized services are provided for babies now.
3) Mothers are not using clothes as diapers or hesitant to use it so they look
for diapers and what is best for their baby
4) Even branded diapers are present in the market yet unbranded or local
diapers and clothes are preferred by several families, mainly by rural
families or semi-urban families.
5) Due to increase in the standard of living and education diapers have come
into existence much more than before.
6) As now even the schedule of babies is hectic and mothers are going to
office, mothers don’t want their babies to become sick or feel
uncomfortable due to wet clothes or diapers.
7) Due to competition in this industry several other players are coming into
existence which will give the best to the customers i.e. the babies.
8) As India is very much populated and every second a new baby is taking
birth, a great market can be seen by the baby care industry.
Conclusion
Studying about the baby care industry a lot of knowledge is acquired. What are
the brands and which companies offer what type of products is clearly known? A
lot of difference can be seen between India and the foreign countries where more
customized services are provided. Still there are several hidden needs which the
marketer has to identify in the baby care industry and has to come up with new
products in order to gain the market share and to satisfy the customer on a great
scale.
Even, Indian companies should concentrate on baby care industry and
should bring new products which are of herbal type as baby skin is delicate and a
great demand is for the natural products which will make the baby happy and the
entire family happy.
Webliography:

• http://huggies.co.in
• http://pampers.com
• http://www.godrejsnuggy.com/
• http://wipro.in
• http://google.com
Bibliography

• Marketing Management – Philip Kotler