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  • Nano Case

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    Amrita Arora
    66 views1 page
    Tata Nano, as originally conceived, aimed to create a car with exceptional utility at a strategically low price to attract non-car owners. The document questions whether Tata Nano, according to the Blue Ocean Idea Index, achieved creating exceptional utility and captured the target market of mass four-wheeler noncustomers with its pricing.

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    Nano case

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    Tata Nano, as originally conceived, aimed to create a car with exceptional utility at a strategically low price to attract non-car owners. The document questions whether Tata Nano, according to the Blue Ocean Idea Index, achieved creating exceptional utility and captured the target market of mass four-wheeler noncustomers with its pricing.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    Download as docx, pdf, or txt
    66 views1 page

    Nano Case

    Uploaded by

    Amrita Arora
    Tata Nano, as originally conceived, aimed to create a car with exceptional utility at a strategically low price to attract non-car owners. The document questions whether Tata Nano, according to the Blue Ocean Idea Index, achieved creating exceptional utility and captured the target market of mass four-wheeler noncustomers with its pricing.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 1

    If screened against Blue Ocean Idea Index (BOI Index), did Tata Nano, as originally conceived,

    create exceptional utility? Was it strategically priced to capture the target mass of four-wheeler
    noncustomers?

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