 How do you feel after your visit of the store:

Sr. Feeling 1 2 3 4 5 Feeling

No
.
1 Happy 60 19 21 00 00 unhappy
2 Pleased 38 44 18 00 00 annoyed
3 Satisfied 23 41 36 00 00 unsatisfied
4 Contented 22 40 38 00 00 melancholic
5 Hopeful 00 56 44 00 00 despairing
6 Relaxed 00 00 60 37 03 bored
7 Stimulated 00 22 35 39 04 relaxed
8 Exited 02 18 37 37 02 calm
9 Frenzied 01 19 38 39 05 sluggish
10 Jittery 00 22 35 39 04 dull
11 Wide awake 00 21 36 39 04 sleepy
12 Aroused 02 18 37 37 02 unaroused
13 Controlling 00 17 33 36 14 controlled
14 Influential 00 13 41 16 30 influenced
15 In-controlled 14 36 33 17 00 cared for
16 Important 24 36 10 14 16 odd
17 Crowned 00 01 18 46 35 well spaced merchandise
18 Bright store 56 40 04 00 00 dull store
19 Ads. Seen 30 34 16 14 06 ads. seen infrequently
frequently
20 High quality 00 34 37 28 01 low quality product
product
21 Well organized 68 22 08 02 00 unorganized layout
layout
22 High prices 00 21 57 01 21 low prices
23 Pleasant store 57 39 04 00 00 unpleasent store
24 Good store 56 40 04 00 00 bad store
25 Convenient 00 35 43 12 10 inconvinient location
location
26 Low pressure 26 36 18 18 02 high pressure salesmen
salesmen
27 Big store 62 38 00 00 00 small store
28 Attractive store 51 38 11 00 00 unattractive sotre
29 Helpful salesmen 12 33 38 17 00 unhelpful salesmen
30 Good service 10 35 36 19 00 bad service
31 Too many clercks 00 06 38 42 14 too few clercks
32 Friendly personnel 09 36 38 17 00 unfriendly personnel
33 Easy to return 00 00 05 43 52 hard to return purchase
purchase
34 Unlemeted 18 33 20 09 10 limeted selection products
selection
35 Reasonable prices 30 56 14 00 00 unreasonable prices
36 Messy 00 08 21 47 24 neat
37 Specious shopping 02 37 40 10 09 crowded shopping
38 Atracts upper class 17 26 34 03 20 lower class customers
custome
39 Clean 43 33 24 00 00 dirty
40 Fast check out 18 10 02 28 42 slow check out
41 Good displays 26 34 21 10 09 bad displays
42 Easy to find 07 46 30 13 04 hard to find products
products
43 Good specials 18 49 21 12 00 bad displays