Population and Sampling Technique

The population in this research is every fruit and vegetables vendor in Indonesia
whether street vendor or fruit shop owners. The methods that is used for sample
taking in this case is Area sampling. Area Sampling is A method of sampling when
no complete frame of reference is available. The total area under investigation is
divided into small sub-areas which are sampled at random or by some restricted
random process.(OECD Glossary of statistical terms). According to Fraenkel &
Walker(1993). For a Descriptive research. A sample of 100 is needed. The 100
sample is taken from Fruit Vendors around Yogyakarta.
Data Type and source
1 .Primary Data
Primary data is obtained by interviewing fruits vendors around yogyakarta directly
2. Secondary Data

Secondary data is obtained from authorized data agency that has been published
Data Analysis Technique
to analyze the data, Descriptive analysis is used. Descriptive analysis is an analysis
to describe the object that is analyzed by sample data or population without making
any general conclusion ( Sugiyono,2010). After the primary and secondary data is
collected, then analyzed Quantitatively, then the data is presented