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S tud
Case
Th e
What Is Doctor Who?
Doctor Who Is a Science Fiction programme on Television which was
created by the British Broadcasting Corporation (BBC) It is an entertaining
programme which is about a Time lord known as Doctor Who, who travels
through time meeting many aliens and creatures along the way… Exciting
Stuff!

Doctor Who is so big that it is the longest running sci-fi Television show
in the World!!!

Doctor Who first came to our screens on the 23rd of November 1963 until
the 6th of December 1989 and consisted of 26 series’ on BBC One.

It then took a break but took to our screens again, thankfully in 2005 with
its revival being a huge success!!!

Below is a link to part one of the first ever episode!

http://www.youtube.com/watch?v=0iNdohrXzIo
Institution Argentina (People+Arts)
Australia (ABC1)
Austria (Pro 7)
Belgium (Één and (in French) La Deux)
is made by the BBC, with Brazil (People+Arts)
Canada (Space and (in French) Ztélé)
the purpose of entertaining Croatia (Croatian Radio television)
Denmark (Danmarks Radio)
its audience. The BBC also Finland (TV2)
France (France 4)
fund the production. Germany (Pro 7 and Sci Fi Channel)
Hong Kong (ATV World and BBC Entertainment)
Hungary (RTL Klub-owned COOL TV)
It is Mainstream Iceland (RÚV)
Ireland (TV3)
and has been Israel (yes stars Action, AXN and BBC Prime)
Italy (Jimmy)

broadcast in over Japan (NHK BS2)


Malaysia (Astro Network)
The Netherlands (NED 3)
42 different New Zealand (Prime TV)
Norway (NRK)
countries Poland (TVP1)
Portugal (People+Arts, SIC Radical)
Romania (TVR)
Russia (STS TV)
Serbia (B92), Slovenia (RTV Slovenia)
Spain (People+Arts (first run, with Spanish-language dubbing), Sci Fi Channel (second run,
with new dubbing))
Catalonia (TV3 and BBC Entertainment)
Latin America (People Arts)
South Korea (KBS2 (dubbed in Korean) and Fox (subtitled in Korean))
Sweden (SVT)
Switzerland (Pro 7)
Thailand (Channel 7)
Turkey (Cine5 and CNBC-e)
Ukraine (ICTV in 2008 and QTV in 2010)
The United States (Syfy) (first run), public television and BBC America (second run)
Greece (Skai TV)
Style UK (part of Showtime Arabia) for Middle-Eastern, North Africa and Levant areas
Audience
Doctor Who is watched all over the world by millions young or old and really does cater for most.

It’s Sci-Fi genre would suggest that it is mainly for boys but with the right hand man tending to be a girl and a
wide range of themes and issues there is always something for everyone to relate to.

It is mainly aimed at a young audience due to its fictional themes with make believe monsters and mystical
aliens. It is further proven by the products that come with the programme for example the Doctor Who
magazine which because of its layout and writing would suggest its for the younger generation.

There is also the Merchandise including Doctor who figures, watches, T-shirts and books all ideal for children.

The fact that my mum and dad know about Doctor who and used to watch it when they were younger
indicates that it was traditionally aimed at younger people.
The revival of Doctor Who in 2005 has I believe now made it
more of a family programme.

I believe this because with adults recognising it from there


youth and the children of today getting involved everyone
can sit down on a Saturday evening and view it together
keeping the interest going.

With it not always being ad hoc and with some episodes which
link people will always be tuning in to see what happens next.
Thank you Web 2.0!
There is no doubt that with the
new age of Web 2.0 the
production of Doctor Who has
been enhanced and improved.

Thanks to Web 2.o Doctor Who


can take its success on the
screen in our homes to a
success on the World Wide
Web.

We are now able to access


information about the Doctor
and friends over the web as
well as discussing with others
about the series through
mailing, blogs and chat rooms.
Web 2.0 is also a huge benefit for the Doctor Who
phenomenon because it can now be distributed and
exhibited quicker over the net, and to more places
than ever making it worldwide and continuing its
growing popularity!

God bless you Web 2.0!


Distribution/ Exhibition
With Web 2.0 we now have much more control
over how and when we watch Doctor Who.

We can view the text and access it in many


different ways:
Like most Television programmes now the way we view them
and when is more under our control.

With BBC I player being a key example we can now view Doctor
Who on the web when we want and not always when it is
scheduled to air. This is great for people who have a life and
want to go out when Doctor Who is on, knowing that they can
watch it at there convenience another time.

We can now also thanks to extra channels like BBC three we


can now watch older episodes and repeats of previous ones.
Making viewing a lot more varied and enjoyable.

If your extreme you can even watch Doctor Who on your phone!

Its not only viewing of the content which has changed it is also
the input to content that we can now influence. Thanks to
blogs and feedback sites we are able to comment on the
shows and feedback giving producers and makers food for
thought!
360 Degrees!
Doctor Who is without a doubt enjoying life in a 360 degree way!

Here are some of the ways in which it successfully demonstrates


360 Degree saturation:

Clothes DVD/CD Merchandise

Magazines and Papers Radio Phones


The Future!!!
The future of Doctor Who I believe is in it’s own hands. Its proved that even if
it was to take a break it can still light the hearts of its fans. And such as its
Fan base I believe there is always a place for it.

What Doctor Who has done as well to make sure its legacy lives on is make
spin offs maintaining characters and story lines helping keep it alive and
up to date.

An example of this is the Sarah Jane Adventures and Torchwood. Which has
proved to be a huge success among its audience. What both have done is
kept certain heroes and aliens including the ever famous Daleks and
Cyber men which help attract audiences familiar with the Doctor Who
franchise.
Theory
Long Tail Theory (Chris Anderson)
His theory suggests that we can consume less of
more which is similar to Doctor Who which This is Chris
supports the theory because we can now view more
of its smaller amounts over different platforms on
the world wide web.

Furthermore Doctor Who will be able to continue


the theory keeping it going with its online access.
Theory
The Reception Theory (David Morley)
This is
David
The Theory looks at how we receive the text and interpret it which in
Doctor who’s case is done over the web. The theory looks at response
and therefore through its feedback, forums and digital influence the
Doctor Who supports the theory.
Issues For the Future
With Doctor Who being a World Wide thing. Issues with
copyright is always a problem.

Doctor who’s Logo for example is seen as copyright proof by


the BBC and as made by them they have all rights over it.

There is always the risk of it being downloaded over the net


illegally. Doctor Who has DVD’s and Games which if were
to be copied and then sold would also be a breach of
copyright infringement!

But with new laws coming into the place there is guarantee of
the Doctor and the gang being given a lot more protection!
The End

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