GROUP 5

1.
2.
3.
4.
5.

Andy Revianto
Jahja
Wisnu Dasuki
Shely Meifuzi
Edi Suryanto

SWOT ANALYSIS - GROLSCH

WEAKNESS
market shares
1.Unique packaging 1.Low
in Netherland
2.Clear vision and 2.Cost for payroll is
high (15% from
mission
revenue)
3.Have more than 3.Variable production
cost for
400 years
international
experience and
is high
good quality rating market
(13% from
4.Have good access revenue)
capacity in
to Dutch shipping 4.Low
production
port
5.Decreasing profit

STRENGTH

OPPORTUNITY
1.There is still
huge
international
market

THREAT
1.Competition
in premium
beer segment
2.Market
shrinkage and
discounting
3.Hard to
capture
customers
behaviour and
taste

SWOT ANALYSIS SAB MILLER

STRENGTH
1.SAB Millers
Strong route
channel and
global
production

WEAKNESS
1.No approach
to
developing
market
2.Lack of price
elasticity

OPPORTUNITY
1.Increase
Premium lager
consumption
2.Expand beer
consumption in
developing
market

THREAT
1.Market
shrinking in
developed
market
2.Price pressures