2015 GLOBAL SHOPPER STUDY HIGHLIGHTS

The eighth annual installment of the Zebra Global Shopper Study found that a majority of respondents value
retailers who use technology to make the shopping experience more efficient and most agree that
technology solutions are helping retailers enable and improve every aspect of the shopping experience.

TO READ THE
FULL STUDY,
CLICK HERE.

KEY FINDINGS 2015

58%
27.64

56%

67%
price checkers

self checkout

kiosks

51%

Need help?
A store
assistant
is on the
way.

45%

Today only!

coupons

shopping maps

41%

64%

assistance

SELF-HELP

CUSTOMER SERVICE

Respondents agree that when retailers

provide self-help technology it
improves the shopping experience.

52%

LOCATIONING

Shoppers are very interested in Wi-Fi and

location-based in-store services.

More than six in 10 respondents indicated

a willingness to purchase more merchandise
with improved customer service.

38%
66%

SHOWROOMING

OUT-OF-STOCK

TRUST

Fifty-two percent of respondents

showroomed or looked at items in
store but purchased them online.

Retailers can recover 66 percent

of out-of-stock (OOS) incidents
by offering shoppers a discount.

Only 38 percent of respondents

trust retailers to protect their
personal data.

FOR MORE INFORMATION, CALL +1 800 423 0442 OR EMAIL INQUIRY4@ZEBRA.COM

2015 ZIH Corp and/or its affiliates. All rights reserved. Zebra and the stylized Zebra head are trademarks of ZIH Corp, registered in many jurisdictions worldwide. All other trademarks are the property of their respective owners. 07/2015