QUANTITATIVE RESERACH

GROUP MEMBERS:

ARSLAN RAHMAN

RAI BILAWAL MEHMOOD

MUNAWAR ABBAS

MUNIBA TAHREEM
BUSHRA TABASSUM

CONTENTS
PROJECT TITLE
PROBLEM FORMULATION
RESEARCH OBJECTIVES
METHODOLGY
CONTRIBUTION
REFERENCES

PROJECT TITLE

IMPACT OF SOCIAL MEDIA PEER

COMMUNICATION ON PURCHASE INTENTION

PROBLEM FORMULATION
To investigate the impact of social media peer
communication on customers purchase intention
through product attitude.

OBJECTIVES OF RESEARCH
The sole Purpose of the research study is to determine
purchase intentions of youth in Pakistan due to social
media peer communication. Therefore, we have
devised the following sub objectives:
To identify the impact of peer communication on
purchase intention.
Importance of social media peer communication with
regard to consumer buying behavior.

RESEARCH METHODOLGY
Quantitative Study
Convenience Sampling
Data is collected by distributing questionnaires.
Data will be analyzed on 5-point Likert Scale and
analysis will be done on SPSS

CONTRIBUTION

REFERENCES
Social Media Peer Communication & impacts on Purchase Intentions: A
Consumer Socialization Framework
Published on 27 April 2012
By Xia Wang, Chunling Yu & Yujie Wei
The Impact of E-Media on Customer Purchase Intention
Published On March 2011
By Mehmood Rehmani & M. Ishfaq Khan
Cultural Influence on Consumers Usage of Social Networks & its Impacts
on Online Purchase Intentions
Published on 13 April 2011
By Sanjukta Pookulangara & Kristian Koesler