Justin Rebello

Student id:2158011
Yaning Zhu
Students id:3096025

Case Study
Harleys Owners Group

What are the benefits of membership

for the members of the company?
Benefits for the members are getting a range
of the HOG magazines and a official
publications of the Harleys Owners Group.
Providing a handbook which gives access and
details to maps, dealership locations, climate
information and riding laws for members
planning long distance trips.
Members get to travel to various events which
are nationally and internationally based events
like rallies touring rallies open house pit stops

How does HOG help develop a

relationship between the company
and the rider?

Selling the concept ride and have fun

Chapters
The organisation is split into local chapters
Each chapter is sponsored by a local dealership
Members organise the events
Membership
HOG magazine
HOG handbook (maps, leader locations, climate
information, riding laws for long-distance trips)