OUTLINE FOR A BUSINESS PLAN

Table of Contents ................................................................................................... 3

II.

Executive Summary ............................................................................................... 4

III.

General Company Description ............................................................................ 5

IV.

Products and Services............................................................................................ 6

V.

Marketing Plan ....................................................................................................... 7

VI.

Operational Plan .................................................................................................. 16

VII. Management and Organization ......................................................................... 21

VIII. Personal Financial Statement ............................................................................. 22
IX.

Startup Expenses and Capitalization ................................................................ 23

X.

Financial Plan ....................................................................................................... 24

XI.

Appendices ........................................................................................................... 27

XII.

Refining the Plan ...........