THE

Gordon W. Kraft, an attorney in Bay City, has recently

PROB
expanded his expertise from only practicing bankruptcy
law to now offering estate planning. Though his primary
clientele is from the Great Lakes Bay region, he is also
known to have clients in cities such as Oscoda and Tawas.
More specifically, a large portion of his clients are from
Bay City, MI. Being that the Great Lakes Bay region has a
median age of 35.4, according to city-data.com, a
majority of its population includes younger families who
are looking to put together a will and a trust to eventually
pass on their assets. As estate planning in new in his
business, he is looking for innovative ways to not only
gain clientele but to increase his revenue. Currently, he
creates annual revenue of $100,000. Now that he has
expanded his services, he is hoping that this annual
revenue can increase by 50% within the next year; this is
an amount of $50,000 to increase by.

THE
In order to gain clientele, which would ultimately increase
SOLU
his revenue, the word of his new offering, estate
planning, needs to spread to the general public. Gordon
Kraft should begin by creating an advertising campaign to
reach out to the Great Lakes Bay region. Some sources of

advertisement could come from print advertisement,

internet sources such as LinkedIn and Manta. Also,
creating a referral program and holding informational
conferences would be a great way to not only maintain
your current clientele but to also gain clientele. By
holding a quarterly conference and including participation
incentives for current and future clients you are bound to
come out on top. With advertisements, referral programs,
word of mouth, and quarterly informational conferences
and incentives it is almost a promise that his goal can be
achieved.

Image Source: Google Maps