Coors BSC

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Critical success

factors

Strategic aims

Action plan

Increased
profitability

Increased
income

Cash flow
Calcuation
Budgeting

Make financial
reporting
system

Focus on the
right segment

Brand
building

Customer
satisfaction

Market
segmentation

Process
improvement

Increased
speed of
bottling

Reduced lead
time
70-40 days

Benchmarking

Testing of
new types of
product

Research plan

Financial

Customer

Internal/Business
Process

Renewal &
Development

Metrics & Targets

Make process
more efficient
Training of
personel

Introduction
of new
product

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