TABLE OF CONTENTS

Page
Contact Information ...................................................................................... 2
Executive Summary ....................................................................................... 3
Research......................................................................................................... 4
Primary Research .................................................................................5
Secondary Research.............................................................................7
Internal Situation Analysis....................................................................8
External Situation Analysis...................................................................9
Target Publics and Segmentation........................................................10
Key Message Platform.........................................................................11
Plan of Action................................................................................................ 12
Objective 1......................................................................................... 12
Objective 2......................................................................................... 13
Objective 3......................................................................................... 14
Objective 4......................................................................................... 15
Evaluation & Measurement...........................................................................16
Timeline.............................................................................................. 16
Budget ............................................................................................... 17
Evaluation........................................................................................... 18
Objective 1.................................................................................... 19
Objective 2.................................................................................... 21
Objective 3.................................................................................... 22
Objective 4.................................................................................... 23
Appendices .................................................................................................. 26
A. Social Media Plan ...........................................................................26
B. Sample Media Posts........................................................................31
C. Press Release Template and Press Kit.............................................36
D. Event Plans..................................................................................... 44
E. Example Website & Missing List......................................................48
Acknowledgments......................................................................................... 50

The Go Further Campaign January 1 December 31, 2015

1

Contact Information

LAUREN GANLEY

PAIGE WAGNER

The Go Further Campaign January 1 December 31, 2015

2

Project Manager
Consultant
laurenganley@gmail.com
pawagner13@gmail.com

Brand

MADDY KOLDER
DEVEREUX
Chief Strategist
Designer
maddykolder@yahoo.com
ellendevereux@gmail.com
JEN GLORIOSO
FRIGHETTO
Data Analyst
Executive
jglorioso3@gmail.com
jfrighetto5@gmail.com

ELLEN

JACLYN
Account

* stbedeTF@gmail.com *
DR. REBECCA HAYES
Faculty Advisor
rahayes@ilstu.edu

EXECUTIVE SUMMARY
Saint Bede Academy is a private Catholic school in the Benedictine tradition,
which endeavors to prepare students for college and for life by welcoming
them into a community of learning permeated by Christian values. Although
Saint Bede Academy is well known in the Peru, Ill. area, research has shown
that there is low engagement through digital platforms with Saint Bede
Academy and its past, current, and future students.

The problem is that Saint Bede Academy needs a successful digital

plan to interact with current and prospective students and to reach
out to alumni.
As a result, Tech Fortress Public Relations, in response to St. Bedes request
for proposals, have chosen to focus our efforts on that problem. Our digital
public relations campaign is unique in our exclusive focus on four social
media platforms: Facebook, Twitter, Instagram and Pinterest, selected with
careful research. In addition to a reinvented school website and offline
supporting efforts. The goal of this campaign is to create a stronger presence
on digital media that engage with, current, and future students. With this
campaign, our tactics were created to create a unique, updated and
interactive Saint Bede Website, a Pinterest and Instagram account, as well as
re-vamp their current Facebook and Twitter accounts to be used and
interacted with daily. In order to create a unique and effective campaign that
reaches out to our target audience, we sent surveys to a middle school to
gain information for our prospective student audience.
This strategic public relations plan is specifically designed to reach this new
digital and social media plan for Saint Bede Academy. Once the plan is
implemented, the goal is to see more social media interaction through their
Facebook and Twitter accounts, which includes daily posts, shares, and new
followers, and specific hashtags for their Twitter account to engage current
and future students and also alumni. Our goal for the creation of a Pinterest
and Instagram account is to motivate students, current or past, and parents
to promote Saint Bede Academy to the world as well as posting memories to
increase awareness of Saint Bede Academy to potential students and their
families. Along with an updated and new social media presence, a re-creation
of the school website will allow for a more upbeat and interactive site that will
promote the positive aspects of attending a private Catholic school along with
sharing memories with all of its publics.
Tech Fortress PR was created during the digital age and is eager to help Saint
Bede Academy strive to go further through their digital and social media
presence. We strongly believe that after the launch of this campaign, Saint
Bede Academy will be the number-one choice for students located near the
Peru, IL area. We are very excited about this campaign and hope you find the
Go Further campaign to your liking.

RESEARCH

Key Research Questions

Key research questions are the questions that we need answered through
research about Saint Bede that will contribute to the formation of a successful
campaign. Answering these questions help to design a strategic public
relations campaign that addresses the specific issues within the organization
and fully utilizes its strengths. The research questions are as followed:
1. What social media platforms best keep alumni connected with Saint
Bede?
2. What influences prospective students and parents decision to choose
Saint Bede?
3. What is the best way to create engagement with Saint Bede with
current and prospective students?
4. What are the best ways to involve the community in Saint Bede
events?
5. How does Saint Bede utilize the website and social media to display
news, events, etc.?
6. How can Saint Bede better connect with alumni?
7. What successful strategies have other private schools used involving
their digital and social media plan?
Both primary and secondary research were conducted for this campaign.
A survey was conducted at Margaret Mead Junior High School in Elk Grove
Village, IL. The survey was given to 105 eighth grade students and asked
questions based social media use, basic perceptions of a private high school,
extra curricular involvement, and demographic information including: age,
sex, and religious affiliation.
An interview with two Montini Catholic High School faculty members was also
conducted. Questions were asked based on fundraising, alumni, admissions,
and web and social media plans. The answers were used as a foundation for
new ideas for this campaign.

PRIMARY RESEARCH

SURVEY RESULTS

57.5% say Instagram is their #1 used

social media site.

SECONDARY RESEARCH

Religious Demographics for Peru, IL

ReligiousEvangelical
Traditions
By Year
Protestant
60
Mainline Protestant
50
Orthodox

40
30

Catholic

20

Other

10
0
1980

Unclaimed
1990

2000

2010

Religious Affiliations in Peru, IL

60

50

40

30

20

10

Evangelical Protestant Mainline Protestant

Orthodox

Catholic

What does this mean?

The most predominate group in Peru, IL is not affiliated with any religious

Other

group. As well as the religious traditions from the unclaimed group occur to
be on the up rise throughout the last 30+ years.

What does this mean?

Most students in 2014 were most active on Facebook

INTERNAL SITUATION ANALYSIS

Strengths

Aspects
Boarding alumni
loyalty

Implications
Alumni seen as
advocates of the
strengths of St. Bede

Student
ambassadors/
campus tours

Gives prospective
students an idea of
what to expect at St.
Bede

Strong
academics and
athletics

Appealing to
prospective students
and parents

Provides
scholarships

Gives prospective
students a chance to
go to the school if
they do not have
enough funds
Creates a relationship
between St. Bede
and the local
community

Local community
pride

Unique qualities
such as the
Benedictine
monks
Lack of
communication
between faculty

Weaknesses

Lack of time as a
resource for
research and
preparation
No plan or
execution for
social media and
outreaches

Creates a unique
experience for people
who attend St. Bede

Possible Actions
Continue to stay
connected with the
boarding alumni and
keep them involved with
St. Bede
Continue to bring
student ambassadors to
local schools promoting
St. Bede and show
campus tours
Continue to motivate
current students to
perform well on and off
the field
Contact local businesses
for scholarship donation
opportunities
Interact with the local
community while
promoting St. Bede
before, during, and after
sporting events
Continue to set
themselves apart from
other high schools

Miscommunications
will be made
regularly involving
important issues at
St. Bede
Outdated or invalid
information

Have more faculty

meetings to stay on the
same page

Less
acknowledgement
meaning fewer
students to attend St.
Bede

Build a stronger social

media presence to
connect with alumni,
current and future
students

Use interns to conduct

research

EXTERNAL SITUATION ANALYSIS

Opportunitie
s

Aspects
Expand the
amount of
students
attending the
school
Strengthen
relationship with
local non-profit
organizations
and small
businesses
Strengthen
relationship
between Saint
Bede and alumni
Other nearby
high schools

Implications
Creates an
opportunity for St.
Bede to be even
bigger and better in
all aspects
This will improve
corporate social
responsibility and
make students aware
of needs in
community
This can create a
larger community
and give
opportunities for
more donation
Students may prefer
to attend public
schools over St. Bede

Threats
Perceptions of St.
Bede

St. Bede may be

viewed as lacking
diversity among
students

Possible Actions
Reach out to prospective
parents and students
through social media and
through personal
interactions
Work with organizations
to create a mutually
beneficial relationship

Have alumni events to

help form a stronger
relationship and also
increase funds
Develop a strong plan to
get students interested
in attending St. Bede by
creating relationships
with nearby junior highs
and catholic grade
schools
Showcase St. Bedes
positive aspects that are
offered through all
aspects of your high
school experience

TARGET PUBLICS AND SEGMENTATION

Target Publics
1. Prospective students
and families
2. Current students
3. Alumni

This campaign will operate with three target audiences in mind. By

segmenting Saint Bede publics into three key target audiences, a
variety of people can be reached who will best be able to complete
the objectives set by this campaign.

Prospective students and

families will be targeted as
favorable attitudes are
promoted of Saint Bede
through events involving the
community.

Current students will be

targeted as Saint Bede
strengthens their social
media presence. Students
will be heavily involved in the
social media plan. Most
platforms will revolve around
student activity.

Alumni will be targeted as

Saint Bede strengthens their
social media presence.
Alumni will also become more
connected with Saint Bede
through a connection
strategy.

KEY MESSAGE PLATFORM

Mission Statement: Saint Bede Academy is a Catholic high school in the

Benedictine tradition, which endeavors to prepare students for college and
for life by welcoming them into a community of learning permeated by
Christian values.
Slogan: We are Saint Bede
Approximately 98% of students who attend St. Bede continue onto
secondary education with the remainder joining the military.
98% of students who attend St. Bede are involved in extracurricular
activities on campus
Students have a firm grounding in Christian doctrine and Catholic
teaching
Statement of Core Values:
-Saint Bede Academy professes the following core values: faith, character,
academic excellence, community, stewardship, and justice. We endeavor to
practice and to teach them in these ways:
By deepening and communicating our understanding of the Catholic
faith
By providing for our students a model of moral and religious
character
By pursuing excellence in all our academic efforts
By exemplifying a community in service to others
By practicing responsible stewardship of all Gods gifts to us, by
treating all people with respect and justice.
We believe that, by consistently living according to these values, we will
inspire our students to the lifelong practice of a Christian way of life.
Key Messages: What we want the audience to walk away with:
Saint Bede has high academic standards.

Saint Bede has high athletic standards and many extracurricular

activities.
Saint Bede enjoys reconnecting with alumni and gives them
many of opportunities to participate in school events.
Saint Bede has a great relationship with the surrounding
community.

PLAN OF ACTION
Goal: To create a successful digital plan to interact with current
and prospective students and to reach out to alumni.

Objective 1
Objectives
1. To increase social
media interaction with
current students by 30%
by December 2016.

Strategies
Employ social
media plan

Tactics
--Create internship program to
run a social media team (post
on ISUs jobs page)
--Create a social media team
--Create guidelines and tips for
the social media team (see
appendix A for the full
social media plan)
--Use hashtags and create
contests for students for
increased interactions through
all platforms (see appendix B
for sample social media
posts)
--Create class of Facebook
pages for every grade and
appoint class representatives
that will engage with their
classmates about all things
regarding Saint Bede
--Create sports team/clubs
pages on twitter and Instagram
that can be ran by coaches for
news about the team or club
(includes pictures,
accomplishments,
athlete/member of the month
posts, and updates)
--Create geotag for Snapchat
that students can use in the
Saint Bede area.

2. To increase both online

and offline interactions
with alumni by 30% by
December 2016.

Employ social
media plan

Connection
strategy

--Appoint class representatives

for graduating years that will
create class of Facebook
pages, share news and
connect with alumni of that
graduating class
--Social media intern can
connect with the class
representatives and share with
them ideas about what to post
for events and also ways to
promote Saint Bede to keep
alumni engaged
--Use the National Change of
Address (NCOA) system to find
missing alumni addresses.
--Create a missing list and
post it on the website as well
as class of Facebook pages
in hopes of finding missing
alumni addresses (see
appendix E for example
missing list)

PLAN OF ACTION

Objective 2

The NCOA system will

Check for updated
addresses
Check for incomplete
addresses
Tell you if a person
no longer resides at
that address.

3. To promote favorable
attitudes toward Saint
Bede among 30% of
prospective families by
December 2016.

Media relations
strategy

Event strategy

PLAN OF ACTION
Objective 3

--Create and send press kits

including information about
Saint Bede and possible events
to be featured in newsletters or
papers to the Illinois Valley
Chamber of Commerce, local
newspapers, etc. (see
appendix D for sample press
kit)
--Build relationships with local
journalists for promotion of
future special events including
philanthropic events by hosting
a media day once or twice a
year (see appendix E for
media day plan)
--Food/clothing drive with Illinois
Valley PADS
--Invite PADS to have a benefit
with Saint Bede
--Donations to be collected from
students during school hours
--Hold food/clothing drive on a
Saturday at the school and
invite community, alumni, and
students to donate during a
specific time frame
--Volunteers will take shifts at
event
--Volunteers will be trained prior
to event on responsibilities
--Promote the food drive through
the schools website, social
media platforms, etc.
--Plan the drop off date
--Send follow up thank you cards
after the event (see appendix
E for food/clothing drive
plan)

4. To increase Saint
Bede website
interaction with
prospective families,
current students, and
alumni by 30% by
December 2016.

Digital
reconstruction plan

Event Strategy

PLAN OF ACTION
Objective 4

--Hire web designer to update

entirety of website (see
appendix F for sample
website)
--Change domain name from
.com to .org
--Update promotional video
--Create virtual campus tours
--Include interviews with alumni,
students, teachers, monks, etc.
--End of the year re-caps
--Update website daily with
events, sports information, etc.
--Upload PDFs of yearbooks for
alumni
--Link social media sites to the
website
--Create website launch party
(see appendix E for full
website launch party plan)
--Choose proper location at the
school
--Invite proper guests
--Event can be a benefit for
PADS (bring a can of food or
item of clothing for admission)
--Hire entertainment
--Bar for parents and alumni
--Parents and faculty will bring
appetizers
--Booth with video camera
where St. Bede memories can
be recorded
--Video slideshow to be shown
throughout event
--Raffles and gift bags
--Promote party through social
media outlets, news letters, enewsletters, and newspapers
(see appendix D for press kit
to be sent for possible
promotion and media
coverage)

TIMELINE

BUDGET

EVALUATION

In this plan, each objective will be evaluated based on the numerical goal
that was set. The campaign will be considered successful if all the objectives
are met or exceeded.
Each tactic will be individually evaluated based on specific criteria for the
tactic.
Evaluation is key to measuring objectives so that we can see what has been
successful, and what needs to be worked on. It helps to measure progress
over time.
Our campaign is primarily digital, so the main way we will evaluate the
objectives is by using social media analytics. Sites such as Hootsuite and
Sprout Social will help find analytics for Twitter, Instagram, and Facebook.

Hootsuite is a Social Media

Management System or
tool. It helps you track and
manage many social
network channels. You can
monitor what people are
saying about Saint Bede and
help you respond instantly.
You can monitor multiple
streams in one place, such
as twitter and Facebook.

Sprout Social is a Social

Media Management Tool
created to h
elp businesses find new
customers and grow their
social media presence.
Monitoring, analytics, and
publishing are just a few of
the many features offered
from Sprout Social.

OBJECTIVE 1
To increase social media interaction with current students by
30% by December 2016.
Tactic: Create internship program to run a social media team
This can be evaluated by comparing analytics before the program began to after.
Outputs: Did we meet our timeline of December 2016? Did it meet our
budget? Did we use more resources than we had allocated for?
Outcomes: Did we meet our goal of increasing social media interaction with
the students by 30%?
Outtakes: Is the social media increasing the amount of views the web page
gets per week?
Tactic: Create social media team (new club or within a current club)
Related Tactic: Create teams within the social media team for each specific platform
Outputs: Did we meet our timeline of December 2016? Did it meet our
budget? Did we use more resources than we had allocated for?
Outcomes: Did we meet our goal of increasing social media interaction with
the students by 30%? How often do the students post? Are they reaching the
target audience?
Outtakes: Has the social media team increased follower participation? You
can get this from analytics. How many interactions per follower are there?
How does this compare to before the program?
Tactic: Create guidelines and tips for the social media team
This can be measured by previous post formats and content compared to guideline
followed posts.
Outputs: Do the guidelines help the social media team provide relevant and
useful information for the website?
Outcomes: How is the team comprehending the information given in the
guidelines? Is the content engaging? Does the team adhere to the guidelines?
Outtakes: How have the guidelines impacted follower perceptions or behavior?
Tactic: Create hash tags to increase interactions
Outputs: Are the hashtags providing the message we want them to? Do they
coincide with the values of St. Bede Academy?
Outcomes: How often are the hash tags being used? How many retweets,
likes, and comments have been given?
Outtakes: Has the social media team increased follower participation?
Tactic: Create a class of (year) Facebook page for every grade and appoint class
representatives to withhold the Facebook pages
Outputs:
Outcomes: Are the class representatives keeping up with the Facebook
account? How often do members of each class go on the page and how does
it compare to other Class of (Year) pages? Did the amount of time spent on
the pages decrease over time for each group?
Outtakes: Did demographics and psychographics play a role in the amount of
time usage on the page?

Tactic: Create sports team/clubs pages on twitter and Instagram that can be ran by
coaches for news on accomplishments made
Outputs: Are the pages within the budget given?
Outcomes: Would parent and coaches be willing to do this since it is
technically a part of their jobs? How many people follow the pages?
Outtakes: Have the sport content pages affected the amount of people to
attend games? (increase in tickets bought) Have the sport pages affected the
amount of students involved in sports? Do the amount of followers for the
pages depend in the amount of posts put onto each page? (Compare amount
of followers to the amount of posts)

OBJECTIVE 2
To increase both online and offline interactions with alumni by
30% by December 2016.

Tactic: Appoint class representatives for graduating years that will create Facebook
pages and share news and connect with alumni of that graduating class
E: evaluate by amount of Facebook likes and how many alumni
Outputs: Is the news and content that is being shared appropriate and
relevant? Is the content clear?
Outcomes: How many alumni, out of the total of that class, actually joined on
the page? How many likes, tweets, comments have been recorded?
Outtakes: Is there a correlation between the amount of followers on the pages
compared to the amount of attendees at alumni events? (look at rooster for
events compared to amount of followers- compare the number of attendees
who attend alumni events before and after the alumni pages)
Tactic: Social media intern can connect with the class representatives and share with
them about events and ways to promote Saint Bede through Facebook.
Outputs: Are the promotion tips keeping the target audience in mind? Is the
information given timely?
Outcomes: Are the class representatives using the promotion tips from the
intern? Are the class representatives putting the events on the pages they are
responsible for?
Outtakes: How has the information given by the intern affected the actions of
the followers of the pages?
Tactic: Use the National Change of Address (NCOA) to find missing alumni addresses
(once a month)
Outputs: Is the NCOA easy to use? Is it something that the target audience
would be comfortable or knowledgeable using?
Outcomes: Compare how many alumni addresses were regained before and
after the using NCOA
Outtakes: Has incorporating the NCOA into St. Bedes website affected the
actions and attitudes of the followers of the pages?
Relatable tactic: Create a missing list and post it on the website as well as class of
(year) Facebook pages in hopes of finding missing alumni addresses.
Outputs: Are the posts misleading in title?
Outcomes: Compare how many alumni addresses were regained before and
after the missing list on the websites and Facebook pages were provided
Outtakes: Has the missing list pages affected alumni involvement? Has the
missing list pages affected the amount of addresses given?

OBJECTIVE 3
To promote favorable attitudes toward Saint Bede among 30%
of prospective families by December 2016.
Tactic: Create possible pitch outline to send to Illinois Valley Chambers of Commerce,
local newspapers, etc. for a feature in their newsletter or paper
This can be evaluated through media relations. You can go onto Google news and
click on personalize to send you alerts on news that related to you or your
competition. It keeps track of how often you are mentioned in the news. You can get
an alert through email or Facebook.
Outputs: Were the pitch outlines sent out in enough time in advance? Is the
material in the proper format?
Outcomes: Did you get a response back? How often did the school get
mentioned in articles compared to the previous year?
Outtakes: How has sending out the pitch outlines impacted the actions of the
Illinois Valley Chambers of Commerce, local newspapers, and other media
outlets?
Tactic: Send press kits including information about Saint Bede and possible events to
be featured in newsletters or papers to Illinois Valley Chambers of Commerce, local
newspapers, etc.
This can be evaluated through media relations. You can go onto Google news and
click on personalize to send you alerts on news that related to you or your
competition. It keeps track of how often you are mentioned in the news. You can get
an alert through email or Facebook.
Outputs: Were the press kits sent in enough time in advance? Is the material
in the proper format?
Outcomes: How many responses have you gotten back? How often did the
school get mentioned in articles compared to the previous year? Was the
content that was sent used?
Outtakes: How has sending out the press kits impacted the actions of the
Illinois Valley Chambers of Commerce, local newspapers, and other media
outlets?
Tactic: Build relationships with local journalists for promotion of future philanthropic
events by hosting a media party twice a year
Outputs: Does the event coincide with St. Bede standards and beliefs? Do the
journalists get a chance to meet with student leaders?
Outcomes: Do stories on St. Bede increase after the media party? Do the
media come to the school for stories more often?
Outtakes: How does the biannual parties affect the relationships between the
media and school?
Tactic: Food/clothes drive with PADS (Public Action to Deliver Shelter)
Outputs: Does PADS have loyalty with the students who go to St. Bede? Was
there enough promotion ahead of time for people to be aware of the event?
Outcomes: How many people got involved in the drive? Compare how many
people were involved with other drives they have held to the one with PADS
Outtakes: Did the drive increase loyalty with the school and PADS
organization?

OBJECTIVE 4
To increase Saint Bede website interaction with prospective
families, current students, and alumni by 30% by December
2016.

Tactic: Hire a web designer

Relatable tactic: Update the entirety of the website
Relatable tactic: Update website daily with event information, sports information and
other news
Outputs: Does the cost of the website fit within the budget given? Did the
website get completed within the timeline given?
Outcomes: Compare usage from before to after the upgraded website was put
up- How many impressions, in the form of page views, clicks, comments, etc,
has there been in comparison to before the website was put up?
Has work of mouth and positive reviews increased in response to the new
wesite?
How many people follow the website?
Outtakes: How has the website affect the actions and attitudes of its
followers?
Tactic: Update promotional video on the website
Outputs: Is the video relatable to students? Was it put it at an appropriate
time?
Outcomes: How much has the video been circulated?
Look at the amount of page views and likes
Has positive word of mouth increased since putting up the promotional video?
Outtakes: Has the promotional video increased the amount of middle school
students wanting to attend St. Bede?
Tactic: Create virtual campus tours
Outputs: Are the virtual tours easy to use? Are the tours being used? Who
are the tours being viewed by?
Outcomes: Email the incoming students a quick questionnaire (possibly their
parents too, but maybe send them a letter instead due to technological
differences) about how the virtual tours have helped after a couple weeks
after school starts
Outtakes: Have the virtual tours increased user involvement in St. Bede?
Have the virtual tours affected attitudes toward St. Bede?
Tactic: Include interviews with previous students, teachers, and monks
Outputs: Do the interviews have relatable content? Do the video fit within the
budget?
Outcomes: Email the incoming students a quick questionnaire (possibly their
parents too, but maybe send them a letter instead due to technological
differences) about how the interviews impacted the students, as well as the
parents- impressions on the video (found on analytics)
Outtakes: Were there more likes on videos based on teachers popularity?
Tactic: Create an end of the year re-cap that includes stories and videos
Outputs: Do it fit within the budget? Who would make the videos?
Outcomes: impressions: clicks, comments, likes
Has positive word of mouth increased since adding the new feature?
How much have the videos circulated on social media?

Outtakes: How have user attitudes changes after watching the videos and
reading the stories?

Tactic: Create website launch party

Outputs: Were the social media platforms successful in promoting the launch
party?
Outcomes: How many people attended the website launch party?
Outtakes: How did the launch party affect the relationship St. Bede has with
the prospective students? How have attitudes been affected by the website
launch party?
Related tactic: Choose proper location at the school for the event
Outputs: Is the location appropriate? What would be the changes in location
for the next year be based on the amount of people who came? Did it fit
within the budget? Does the location have enough space for the DJ?
Outcomes: Did the location provide for what it was needed for?
Outtakes: Did the location have an impact on the actions and attitudes of the
attendees?
Related tactic: Invite alumni, faculty and current students and families
Outputs: Does the budget cover the amount of people attending? Were
invitations sent out in a timely manner?
Outcomes: How many alumni, faculty, and current students and their families
attended?
Outtakes: Did inviting people with a correlation to St. Bede build relationships
among attendees?
Relatable tactic: Event can be benefit for PADS bring a can of food or item of
clothing as admission into the event
Outputs: How many people associated with St. Bede have a loyalty to PADS?
Outcomes: How many people attended the event?
Outtakes: Was attitude affected by the event? Did the event increase loyalty
to St. Bede and the PADS organization?
Relatable tactic: Have entertainment (hire a DJ)
Outputs: Does the cost fit within the budget? Did the music correlate with the
values of St. Bede?
Outcomes: Was the entertainment successful in entertaining the guests?
Did the entertainment hinder the information given to the attendees to learn
about the website? Was information about the website given in a clear and
understandable at the launch party?
Outtakes: Did the inclusion of entertainment impact the attitudes of the
attendees?
Relatable tactic: Parents and faculty bring appetizers
Outputs: Did the parents and faculty cater to allergies or special diets? Was
there enough appetizers to feed everyone?
Outcomes: How many parents and faculty actually brought appetizers?
Outtakes: Did bring appetizers cause attitude changes? Did including
appetizer contribute to the success of the event?

Relatable tactic: Fun events to get attendees involved (booth where people can
record St. Bede memories, which can be released one per week on the website as
well as social media platforms)
Outputs: How do the fun events fit into the budget?
Outcomes: How many people got involved with the events at the booths?
Outtakes: Did the fun events contribute to the success of the event?
Relatable tactic: Create an informational video to be shown at the party, which
includes pictures of the websites features, student accomplishments, and alumni
accomplishments.
Outputs: How does it fit in the budget? What type of equipment is required?
Outcomes: Was there an increase in reviews online after the event?
Outtakes: How did the video impact attitude and awareness (understanding)
towards the website? Was there an increased interest in the website?
Relatable tactic: Invite sponsors for possible raffles and gift bags to hand out
How did it affect their view on St. Bede? can send them an email to rate their
experience or can ask them at a conference
Outputs: Was money collected efficiently?
Outcomes: Did inviting the sponsors increase their donations?
Outtakes: How did the launch party affect sponsors views on St. Bede?
Relatable tactic: Promote party through all social media outlets, newsletters, enewsletters and newspapers.
Outputs: Does promoting the party in print media fit within the budget? Were
the ads run in a timely fashion? (Given in enough in advance)
Outcomes: How many people attended the party?
Outtakes: Based on attendance, what was the most effective means for
recruiting attendees?

APPENDIX A: SOCIAL MEDIA PLAN

Saint Bede Academy

Social Media Strategic Plan

Developed by Tech Fortress PR
OVERVIEW
This plan includes the strategies and objectives to be used to accomplish
primary social media goals identified by Saint Bede Academy. The purpose of
this document is to assist the social media intern and the newly implemented
social media team in effectively using all social media platforms to promote
the organization and engage with its publics, and to provide a training
template for future interns and social media team members.

WHO WE ARE
Saint Bede Academy is a Catholic high school in the Benedictine tradition,
which endeavors to prepare students for college and for life by welcoming
them into a community of learning permeated by Christian values.
Saint Bedes objective is to keep students busy! Every experience is a life
lesson. Our social media outlets are assumed to have an uplifting and
positive active voice.. Our social media provides our audience with news and
information about events, accomplishments of students, faculty, and alumni,
and also serves as a tool for connecting students and alumni to the school.
Saint Bedes social media outlets are dedicated to the mission of Saint Bede
by embodying Christian values.

WHY SOCIAL MEDIA ARE ESSENTIAL

Social media are websites and applications used for social networking, and
their primary purpose is making and maintaining connections with
stakeholders. Social media platforms such as Facebook, Twitter, Instagram,
and Pinterest provide an online marketing option for organizations. By
providing a distinct way to market and communicate, social media is
changing the way organizations operate their businesses.
For Saint Bede, social media serves as not only a promotional tool for events
and the school itself, but as an additional resource to provide the community

with news about extra curricular and athletic information, while making
connections and building lasting relationships with students. Social media is
also the fastest way to spread information quickly. By efficiently managing
our social media platforms, Saint Bede will maintain its status as a prestige
private school in Illinois.

1. OBJECTIVES
Objective 1: Increase engagement with Saint Bede through social media and
increase engagement with social media.
Purpose: Keep Saint Bede connected with current and prospective students
Objective 2: Be a connector between alumni and Saint Bede.
Purpose: Keep Saint Bede connected with alumni.
Objective 3: Be a go-to source for event and extra curricular information.
Purpose: Keep Saint Bede involved with all publics.

2. AUDIENCE
Audience 1: Saint Bede students and families
Audience 2: Saint Bede Alumni
Audience 3: Community surrounding Saint Bede

3. VOICE & CONTENT

The voice of Saint Bede on the social media platforms should reflect the
members of the school including: faculty, students, specific sports teams, and
alumni. We value academics, athletics, other extra curricular activities and
Christian values. Ultimately, the social media platforms will serve Saint Bede.
Posts will focus on celebrating the school, as well as individual
accomplishments, school news, and other information involving the
community. The social media platforms will allow Saint Bedes purpose and
mission to reach a broad audience and create engagement among the
schools publics.

4. NETWORKS
Tools
Facebook

Twitter

Instagram

Pinterest

Purpose
Increase social
engagement, increase
recognition, connect
with current students
and parents and alumni
Increase social
engagement, increase
recognition, continue to
establish reputation,
promote athletics and
clubs
Increase social
engagement, increase
recognition, enforce
reputation, promote
students
Offer articles to our
audience that provides
them with interesting
and valuable
information.

Metrics for Success

Likes, comments and
shares

Followers, retweets,
likes and mentions

Likes and comments

Repins and followers

5. ACTION PLAN
Channel
Facebook

Action Details
Promote school news stories,
and organizational events. Be
visually appealing; use photos
frequently. School or athletic
stories that are chosen to be
promoted should be the most
relevant and engaging. Share
other relevant content that aids
in the promotion of the stories
that are being promoted.
Class of pages should engage
alumni, share events, praise
alumni accomplishments, etc.

Frequency
At least two posts a
day, everyday. Be
aware of the time, and
when most people are
online. Increase
frequency during
special events (i.e.
homecoming)

Twitter

Promote school news stories,

and organizational events. Be
visually appealing; use photos
frequently. Separate sports

At least four tweets a

day, everyday. Sports
pages will be more
frequent during games

Instagram

Pinterest

pages and club pages should

promote games, athletic and
club events, athlete of the
week, etc. Frequently retweet
other relevant content from
local organizations we are
affiliated with and academia.
Promote school news stories,
and special events. School or
athletic stories that are chosen
to be promoted should be the
most relevant and engaging.
Separate sports pages and club
pages should promote games,
athletic and club events,
athlete of the week, etc.

as relevant plays and

pictures should be
posted before, during,
and after the game.

Repin articles that are

interesting and helpful to the
topics of the boards. Choose
articles that are for prospective
and current students and
parents and alumni.

One new board every

two weeks or 5 new
repins.

At least three posts a

week, every week.
Frequency will increase
during special events
(homecoming, games,
etc.)

6. CRISIS MANAGEMENT
In the event of a campus emergency, the Social Media intern should
contact the appropriate faculty member instantly. During an emergency,
stories and retweets should be put on hold. The emergency on hand
(e.g. school shooting, bomb threat, etc.) must take precedence and
updates should occur frequently on social media. The Social Media intern
must keep up-to-date with the crisis and disseminate information
accordingly via social media outlets.
Information must be accurate before posting. Although timeliness is key,
accuracy is mandatory. If something incorrect is posted, it should be
corrected via whichever medium the mistake was made. If the Social
Media Intern has any questions about the severity of the situation, or he
or she is uncertain about the facts revolving around an issue, the
appropriate faculty member should be contacted immediately.
Similarly, in the event of an online crisis, delete comments right away if
they contain profanity or verbally attack a specific individual or
organization. It is the Social Media Interns duty to assess the situation
and determine appropriateness of posts. St. Bede will not tolerate bullying
via social media or foul language.

7. STAFF AND TRAINING

The Social Media Intern and students in the newly implemented social media
club should be trained according to this document the week prior to the plan
being executed. This plan should serve as a reference and also be easily
accessible to the social media team. The Social Media Intern should
frequently engage with faculty, class representatives, sports teams, and clubs
to ensure all necessary information is being placed strategically on each
platform.
The Social Media Intern should respond to tweets, posts asking questions,
and private messages within the business day. If the Social Media Intern does
not know the answer to a question, he or she should look it up. If he or she
still does not know the answer, it is acceptable to seek help from faculty,
coaches, or club coordinators.

8. MONITORING AND MODERATING COMMENTS

Comments should never be deleted unless the individual uses profanity or
directly threatens St. Bede or an individual. Negative comments should be
responded to efficiently and appropriately. It is always important to
acknowledge the person for their input, and make them feel as though the
organization values their opinion.

9. DOS AND DONTS OF SOCIAL MEDIA

Dos
Be Consistent
Engage with publics; ask questions
Be honest; apologize for mistakes
Be unbiased
Use visuals frequently
Provide valuable content that your
followers will share
Listen to your audience
Incorporate hashtags; tag other
organizations
Remember you are representing a
business; be professional
Respond to negative comments
respectfully; offer an apology and a
solution

Donts
Be impersonal
Be pushy
Display your personal agenda and
thoughts
Forget to thank people
Rely on one social media platform
Ignore your audience
Overuse hashtags
Be inappropriate
Use me or I remember you are
the voice of Saint Bede.
Ignore interactions

APPENDIX B: SAMPLE SOCIAL MEDIA POSTS

TWITTER

INSTAGRAM

FACEBOOK

PINTEREST

SNAPCHAT

GeoTag: Geofilters are special overlays for Snaps that can only be
accessed in certain locations. Artists and designers are encouraged to
use this tool to bring their one-of-a-kind style to the Snapchat
community. Simply choose the geographic area you want your filter to
be available in and upload an image asset. All images must be original
artwork and have to be approved by the Snapchat team.

APPENDIX C: PRESS RELEASE TEMPLATE AND PRESS KIT

Saint Bede Academy

[DATE]
FOR IMMEDIATE RELEASE
E-Mail

Contact [NAME]
Phone [NUMBER]

PRESS RELEASE TEMPLATE

DATELINE Provide summary lead that explains to Illinois Valley Chambers of
Commerce, local newspapers, etc. about event that is happening at Saint
Bede. The lead will give the necessary information to answer the question,
whats happening?
Answer the questions who, what, when, where, why and how in more detail.
Give more detail about the event that Saint Bede wants displayed in the
newsletter and/or paper. (1-2 paragraphs)
Relate to the audience and explain exactly why this would be a great
opportunity for not only St. Bede but for the community, Illinois Valley
Chambers of Commerce, local newspaper, etc.
Description of how Saint Bede will collaborate with a local philanthropy or
local business.
Use a quote from the spokesperson, president, or principal. This quote will
describe the paragraph above and will include why St. Bede thinks this will be
helpful for the community.
Boilerplate: Explain where St. Bede is located and when it was founded, what
they do specifically, and where people can learn more about the school.
Contact information and a website to find more information regarding the
opportunity.
###

Tech Fortress PR and Saint Bede Academy 2016

PRESS KIT

November 17, 2015

Amy Abbott
Communications/Media/Technical Coordinator
1320 Peoria Street
Peru, IL 61354
Dear Ms. Amy Abbott,
We are Tech Fortress PR, a public relations firm based out of Normal, IL creating a
digital and social media campaign for Saint Bede Academy. I am reaching out to you
in hopes that you will be able to help promote an event that we will be holding to
launch the new, unique website for Saint Bede Academy. Our goal with being an
addition to the Illinois Valley Chambers of Commerce newsletter is to promote our
website launch to the Peru community along with families who are connected with
Saint Bede Academy.
Saint Bede Academy is a private Catholic school, grades nine through twelve, in the
Benedictine tradition which endeavors to prepare students for college and for life by
welcoming them into a community of learning permeated by Christian values. After
many years of a traditional school website, we have decided to create a new, unique
website representing Saint Bede Academy that is more interactive with its viewers.
On _____________ 2016, our website launch will take place in the Saint Bede Academy
auditorium at 7:00 p.m. Since Saint Bede Academy is a private Catholic school, it
relies heavily on donations. We are hoping that with the creation of an updated
school website that is more modern, prospective students and their families will be
more attracted to attending Saint Bede to further their education. Having a spot in
the newsletter with help spread the word and raise awareness of our event in order to
gain as large of an audience as possible.
However, we do not want to only promote our website launch event to prospective
students and their families. Our goal is to have the website launch be something that
the Peru community, alumni students, and current students are excited about. With
the revamped website, we will be able to show our audiences exactly who Saint Bede
Academy is and what it is like to be a Saint Bede Bruin. The new website will feature
virtual tours of the school and end of the year re-cap videos of memories throughout
the year. Our hopes of these new editions to the website is to create more interaction
and engagement between users of the site and Saint Bede Academy. The website will
also be transformed from a traditional white layout to a more bold and eye-catching
screen.
I am enclosing a press kit that contains a press release, a feature story for the event,
contacts, background information, and event information. Saint Bede Academy is
newsworthy and us public relation professionals at Tech Fortress are willing to do
everything possible to make the new website and its launch a success. With your
help, we will be able to spread the word of the website launch and make this a
successful event for the present and the future of Saint Bede Academy.
We are available for interviews and questions for extra information and questions
regarding the new website and launch event.
Sincerely,
Tech Fortress PR
(309) 636-4079

techfortressPR@gmail.com
Public Relations Firm

Ta b l e o f
Contents
1. Press Release
2. Feature Story
3. Background Info
4. Key Players
5. Brochure

Saint Bede
Academy
December 19, 2015
[NAME]
FOR IMMEDIATE RELEASE
E-Mail

Contact
Phone [NUMBER]

Saint Bede Academy to Hold Website Launch Party

Peru, Ill.The beginning of a new year is the perfect time for middle school
students to choose their high school, alumni to update contact information,
and current students to find out academics for the upcoming semester. This
January 2016, Saint Bede Academy will launch their new website to make
engagement with the school website easier, interactive, and inspiring.
Saint Bede Academy is a private Catholic school in the Benedictine tradition
which endeavors to prepare students for college and for life by welcoming
them into a community of learning permeated by Christian Values. Since
1890, Saint Bede Academy has followed traditional ways with their education
and their website. For a fresh start to the new year, Saint Bede Academy will
host a website launch party.
With a unique and modernized website, we believe that Saint Bede Academy
will be able to appeal to its target audiencesalumni, current students,
prospective students, and the Peru communityto increase website
engagement and interaction, said Tech Fortress PR partner Paige Wagner.
This will inspire prospective students to attend, encourage alumni to come
back, current students to promote Saint Bede, and the community to see
what Saint Bede is all about.
On ___________, Tech Fortress PR and Saint Bede will launch the website at 7
p.m. in front of its audience in the Saint Bede Academy auditorium located on
US HWY 6, in Peru, Ill. The new website is said to include a virtual tour of the
school along with end of the year re-cap videos to show the memories of
events and students throughout the year. Event registration forms will also be
added to the website to promote events and to encourage attendance of
alumni who are still in the area.
To attend the website launch, please RSVP to Tech Fortress PR, Saint Bede
development director Julie Yaklich, or Saint Bede special events Bonnie
Prokup by ____________ 2016 to reserve your spot at the event. For more

information or questions regarding the event please contact Bonnie Prokup at

(815) 250- 0342 or Tech Fortress PR at techfortressPR@gmail.com or (309)
636-4079.
###

Its January, a new month of a new year and middle school students
are deciding what high school they want to attend. Do they want to go
to a public school? Maybe they want to go to a private school. How will
they afford a private school? Which has better academics? Sport
teams? Decisions are hard to make and can be even harder when there
are more than one option.
January is not only a month for prospective high school students, but for current
students as well. It is the beginning of a new semester and a fresh start for current
students to join new extra-curricular activities and to begin new classes. What are
they interested in? Where do they want to go to college? How will they get there?
Of course, alumni are never forgotten. Prospective students are searching for a
school and current students are creating a new year with new goals for themselves
and alumni are finding opportunities to come home and be a part of a Saint Bede
event. But, how do they find all of this information to help make all these decisions?
The Saint Bede Academy school website.
Since 1890, Saint Bede Academy has been molding minds through education and the
Catholic religion. Being a private Catholic school, it relies heavily on donations from
audiences who support Saint Bede Academy. Currently, Saint Bede Academy has a
traditional website that is not upbeat, bold, modernized, or interactive. Having an up
to date website is important for Saint Bede to have because it will be the base for
prospective students to explore their potential opportunities at Saint Bede, current
students to educate themselves on what is going on at the school and when events
will take place, and for alumni to reference to return home or to keep in contact with.
With the help of a digital and social media plan from Tech Fortress PR, Saint Bede
Academy was able to create a new, unique updated website. This new website
includes virtual tours of the school that will be beneficial to prospective students and
their families. It will give them the opportunity to view the school without having to
go to the school. The website will also include easier and clearer navigation for
audiences to find information about the school such as cost, scholarships offered,
sport events, academic breaks and school dances.
Beyond the virtual tours, end of the year re-cap videos will be included in the new
website to show memories throughout the school year for graduating seniors to
reminisce on and for prospective students to gain a perspective of what it would be
like to attend Saint Bede Academy. The new website will be modernized with bold
colors, more photos from events, and interactive pages for audiences to engage in.
We have also incorporated special event flyers and registration forms onto the
website to encourage alumni to be aware of what is happening at Saint Bede and for
them to attend events, said Tech Fortress PR partner Paige Wagner. Everything that
is being added and re-done will give Saint Bede a more modern look to encourage
students to attend and to encourage alumni and current students to be proud of their
school and promote it to the community.
Stop and think what it was like when you were choosing where you wanted to attend
high school. Did you have multiple schools to choose from or were you guaranteed to
attend one? If you are a high school graduate, are you proud of where you attended
and do you want more opportunities to return? All of these questions can be
answered by glancing at a school website because it is the spot where a lasting visual
impression can be made.

Backgrou
nd Info
Saint Bede Academy was founded in 1890 to provide a
Catholic education for young men. Over the years, there have been
many changes but in the midst of change the monastic community has
remained true to its vow of stability and has continued to offer a
quality Catholic education to prepare young people for further
education and their future role in the world and the church.
Until about 1980, Saint Bede Academy was a boarding school for boys
only. Saint Bede then turned from an all-boys boarding school to
allowing girls in without boarding at all. Currently, the only boarding
that is done is by Chinese students from Saint Bedes sister school.
Recently, Saint Bede transformed into a uniformed school requiring
males to wear khaki pants with a polo or any Saint Bede top from the
school store and females to wear a skirt with a top from the school
store.
Their current goal is to re-create their presence in the digital world and
on social media networks.

Ke y
Players
Tech Fortress PR
Was founded in 2008 and is one of three public relation firms in the
Bloomington-Normal area. Was hired by Saint Bede Academy in
October 2015 to create a new digital and social media plan for the
educational ministration.
(309) 636-4079

Julie Yaklich, Development Director

Has been at Saint Bede for ______ years. She is a part of the
administration for Saint Bede Academy. She is in charge of fundraising
and admissions.
(815) 250-0359

Bonnie Prokup, Special Events

Has been at Saint Bede for _____ years. She is the special events
director at Saint Bede Academy and helps plan and execute all events
that take place for and at Saint Bede.
(815) 250-0342

APPENDIX D: EVENT PLANS

Media Day Plan

A media day is an opportunity for the media to meet influential members of
Saint Bede, along with a few students (team captains of sports teams,
president, class representatives, etc.) It is a chance for Saint Bede to
showcase the campus and share with the media what makes the school so
special. The media can gather information so they are ready to broadcast
and promote Saint Bede during their special events that need coverage.
Media day will give Saint Bede a chance to create beneficial relationships
with key members of the media.
1. One to two months in advance
a. Set a date for the event (should be during an interesting time of
the school year like homecoming or before a prominent event)
b. Coordinate with faculty
c. Line up speakers (students, prominent faculty, coaches, etc.),
confirm their presentations
d. Secure room at the school and aids and arrange for
refreshments and food
e. Print and mail invitations to local reporters, Illinois Valley
Chamber of Commerce, etc.
2. Several days before
a. Call all invited media to confirm
b. Call speakers to confirm
c. Make sure the school is looking very presentable
d. Set up the room/facility
e. Print the days agenda
f. Prepare media kits
g. Prepare gift bags for media personnel
3. The same day
a. Hand out agenda, gift bags, media kits; have press sign in (for
future use)
b. Serve refreshments and food
c. Take photographs of the event
4. After the event
a. Mail thank-you letters
b. Place all attendees on the mailing list
c. Look for possible media coverage
d. Mail speakers complimentary photos
Information about planning a media day was found on aopa.org and can be
used for more information about planning a media day and a successful
media event.

Food/Clothing Drive Plan

1. Pick a local group that needs food/clothing.
a. Illinois Valley PADS exists to provide shelter, food, and services
to people in need. They are more than just a bed; it is a safe
place for the night, a plan for a workable future for an individual
in crisis, utilizes case management, assessments, and service
plans. Individuals are able to improve their lives by building
skills learned in the educational programs. They then develop
positive change in their own lives and end the spiral of
hopelessness, unemployment and homelessness.
b. The PADS shelter in Peru would be a great group to partner with
because their core values make them more than just your
average shelter.
c. Talk with them about your idea and how best to shape it to meet
their needs.
2. Decide how you want to collect the food and clothing
a. Ask people to bring food donations to one location during
specific hours on a certain day. Volunteers (faculty, student,
parents) will be at the collection site throughout the day.
3. Consider volunteer needs
a. Find a small committee to plan and coordinate the food/clothing
drive. Select one person to be the overall coordinator and team
leaders for other tasks.
b. Hold a training session for the team leaders and give them
background on PADS and a timeline of duties.
c. Team leaders will help find volunteers, promote the food drive
throughout the community, ensure local media are aware of the
drive (press kits), set up the site, lead shifts during the event,
help with the food sorting and deliver after the drive.
4. Find a drop-off location
a. Location will be somewhere on the Saint Bede campus (gym or
cafeteria).
b. Be sure to have a back up location if there are issues.
c. Decide where the food will be stored before pick up
d. Have a place to accommodate the volunteers who will organize
the food for pick up
5. Recruit and manage volunteers
a. Have students talk to family, friends, and neighbors. Reach out
to other local organizations, libraries, surrounding schools, etc.
that may already have volunteers who would be willing to help.
Createthegood.org is a good place to find volunteers as well
b. Develop a roster of the volunteers (name and contact
information).
c. Host a meeting beforehand so volunteers understand the goal of
the drive, the timeline, and background on PADS.

6.
7.

8.

9.

d. Develop a schedule for the volunteers, have them help

distribute flyers, promote through people they know, and help
transfer food to PADS after the event.
Get the word out
a. PROMOTE PROMOTE PROMOTE!
Final prep arrangements
a. Touch base with PADS and team leaders to confirm all the
details:
i. Food sorting instructions
ii. Who will supply refreshments for volunteers
iii. Staffing schedule
iv. 2-3 hour shifts work best
v. Create large signs that the staff can post within a block or
two of the food drive on the day of
Event day
a. Set up the food collection site
b. Post the food drive signs in visible areas
c. Welcome volunteers and show them how things are working
d. Sort the food
e. Clean up afterwards and take down the signs
f. Thank the hosting organization and the volunteers
Follow up (within one week)
a. Send thank you notes, let PADS know how much food was
donated
b. Develop a list of learned lessons for future events and see if
PADS has any suggestions
c. Keep in touch with volunteers and the local community for
further opportunities

Information was found on createthegood.org and you can visit this webpage
for more tips on how to plan a food/clothing drive.

Website Launch Party Plan

After creating the newly designed Saint Bede Academy website, it is important to
premier it in a big and creative way. This plan will serve as a general guide on how to
throw a website launch party.
1. Choose a proper location at the school
a. The gym or cafeteria would be a perfect place to throw the party at
Saint Bede
2. Invite the proper guests
a. Alumni, faculty, and current students and families would be the most
interested in this event and will need to be invited via email (main way
Saint Bede uses for events).
3. Plan entertainment and activities for guests
a. Hire a DJ for the event to make the event more guest-friendly
b. Include a bar for parents, alumni, and faculty
c. Plan for parents and faculty to bring/make food for the event (small
items such as appetizers)
d. Include a booth at the event with a video camera where students,
alumni, and faculty can share their favorite memories about Saint Bede
(these can be featured on the website and released one per week).
e. Create a slide show video before hand with pictures of the websites
features, student accomplishments, alumni accomplishments, and
special events that have occurred.
f. Have raffles and gift bags to hand out (raffle prizes can be from
donors).
4. Make the party a benefit as well
a. It is important for Saint Bede to continue to work with philanthropies.
b. The website launch party can serve as a benefit for Illinois Valley PADS
and you can charge guests a can of food or a piece of clothing for
admission.
5. Promotion
a. The event should be promoted through all social media outlets
(multiple times a week), newsletters, e-newsletters, and newspapers.
b. Press kits will need to be sent out to local newspapers and the Illinois
Valley Chamber of Commerce (Sample press kit has been made and
included in this plan).
6. Follow-up
a. Send thank you cards to all of those who helped out with and offered
their services for the party.
b. Plan a drop-off time and to give PADS the food and clothing that was
collected at the launch party
c. Continue to upload the memories made in the booth at the party once
a week on the newly designed website.
Please see the sample press kit that is included in this campaign plan. This
will help Saint Bede get a head start on promoting for the website launch
party.

APPENDIX E: EXAMPLE WEBSITE AND MISSING LIST

Please visit saint-bede.org for a

better look at the new design and
the rest of the missing list!

ACKNOWLEDGEMENTS

We wish to express our sincere gratitude to ISU Graphic Design major, Megan
Serratt for providing us continuous help with our graphic design needs, such
as our Tech Fortress PR logo, title page, and advice with our campaign plan
layout.
We sincerely thank Thomas Ritter for his help with the new design and
guidance for the new Saint Bede Academy website.
We would also like to thank Joe Jackowski for designing the top two Bruins
logos, as well as Jeremiah Whitt for designing the bottom two Bruins logos.

Megan Serratt
Megansera94@gmail.com
630-743-3166
Thomas Ritter
Tritter6293@gmail.com
708-227-6148

Joe Jackowski
jmjackowski@gmail.com
630-210-4932
Jeremiah Whitt
715-409-0091